Facebook Marketing An Hour A Day 2e

Author : Chris Treadaway
Publisher : John Wiley & Sons
ISBN 13 : 1118239121
Total Pages : 360 pages
Book Rating : 4.24/5 ( download)

DOWNLOAD NOW!

Download or read book Facebook Marketing written by Chris Treadaway and published by John Wiley & Sons. This book was released on 2012-04-12 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling Sybex guide to marketing on Facebook, now fullyupdated As the second most-visited site on the web, Facebook offersmyriad marketing opportunities and a host of new tools. Thisbestselling guide is now completely updated to cover all of thelatest tools including Deals, sponsored stories, the Send button,and more. It explains how to develop a winning strategy, implementa campaign, measure results, and produce usable reports. Casestudies, step-by-step directions, and hands-on tutorials in thepopular Hour-a-Day format make this the perfect handbook formaximizing marketing efforts on Facebook. This revised guide fills you in on the latest Facebookconventions, tools, and demographics, and outlines the importantstrategic considerations for planning a campaign Takes you step by step through crafting an initial Facebookpresence, developing an overall marketing strategy, setting goals,defining metrics, developing reports, and integrating your strategywith other marketing activities Covers using features such as events, applications, andpay-per-click advertising Includes case studies and directions for updating, monitoring,and maintaining your campaign This popular guide is packed with up-to-date information to helpyou develop, implement, measure, and maintain a successful Facebookmarketing program.

Author : Tracy L. Tuten
Publisher : SAGE
ISBN 13 : 1529738016
Total Pages : 561 pages
Book Rating : 4.18/5 ( download)

DOWNLOAD NOW!

Download or read book Social Media Marketing written by Tracy L. Tuten and published by SAGE. This book was released on 2020-11-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: **Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. A must-have text for those studying social media marketing.

Author : Jeng-Shyang Pan
Publisher : Springer
ISBN 13 : 3319077732
Total Pages : 603 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Intelligent Data analysis and its Applications, Volume II written by Jeng-Shyang Pan and published by Springer. This book was released on 2014-06-05 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the proceedings of the First Euro-China Conference on Intelligent Data Analysis and Applications (ECC 2014), which was hosted by Shenzhen Graduate School of Harbin Institute of Technology and was held in Shenzhen City on June 13-15, 2014. ECC 2014 was technically co-sponsored by Shenzhen Municipal People’s Government, IEEE Signal Processing Society, Machine Intelligence Research Labs, VSB-Technical University of Ostrava (Czech Republic), National Kaohsiung University of Applied Sciences (Taiwan), and Secure E-commerce Transactions (Shenzhen) Engineering Laboratory of Shenzhen Institute of Standards and Technology.

Author : Dave Evans
Publisher : John Wiley & Sons
ISBN 13 : 1118240545
Total Pages : 426 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Social Media Marketing written by Dave Evans and published by John Wiley & Sons. This book was released on 2012-02-15 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated with 100 pages of new content, this edition is better than ever In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan. Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more. Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaigns Highlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and Gowalla Shows you how to track and measure results and integrate that information into your overall marketing plan Features case studies, step-by-step instructions, and hands-on tutorials If you've been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.

Author : Ana Cristina Broega
Publisher : CRC Press
ISBN 13 : 0429766319
Total Pages : 708 pages
Book Rating : 4.12/5 ( download)

DOWNLOAD NOW!

Download or read book Reverse Design written by Ana Cristina Broega and published by CRC Press. This book was released on 2018-09-25 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collaboration between the Textile Department of the University of Minho and the Brazilian Association of Studies and Research (ABEPEM) has led to an international platform for the exchange of research in the field of Fashion and Design: CIMODE. This platform is designed as a biennial congress that takes place in different European and Latin American countries with the co-organization of another university in each location. The current edition was jointly organized by the University of Minho and the Centro Superior de Diseño de Moda (CSDMM) - Universidad Politécnica de Madrid. CIMODE's mission is to explore fashion and design from a social, cultural, psychological and communication perspective, and to bring together different approaches and perceptions of practice, education and the culture of design and fashion. Through an interdisciplinary dialogue and intercultural perspective, CIMODE wants to generate and present new scenarios about the present and future of fashion and design. ‘DISEÑO AL REVÉS’ (‘BACKWARD DESIGN’) was the central theme of the 4th CIMODE (Madrid, Spain, 21-23 May 2018), which produced a highly topical and relevant number of academic publications presented in this book.

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 320 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Author : Jason Alba
Publisher : Happy About
ISBN 13 : 1600052320
Total Pages : 173 pages
Book Rating : 4.23/5 ( download)

DOWNLOAD NOW!

Download or read book I'm on Facebook, Now What??? written by Jason Alba and published by Happy About. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook is one of the hottest websites in today's world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.

Author : City of London College of Economics
Publisher : City of London College of Economics
ISBN 13 :
Total Pages : 1135 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Download or read book Diploma in Facebook Marketing - City of London College of Economics - 6 months - 100% online / self-paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 1135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview Everybody knows Facebook and knows that you can reach a lot of people. So it is important to know about Facebook Marketing to get ahead and do business even across the globe. Content - Marketing on your Page and your Profile - Developing your Page to be a hub of activity - Using Facebook Ads to research your ideal audience - Defining your Facebook marketing goals - Setting Up Resources and Manpower for Your Plan - Deciding on in-house or outsourced marketing - Making a Places Page - Creating a Facebook Group - Setting Up an Interest Page - Choosing the right name for your business Page - Setting up your mobile phone - And much more Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Author : Rob Huddleston
Publisher : John Wiley & Sons
ISBN 13 : 1118330382
Total Pages : 322 pages
Book Rating : 4.88/5 ( download)

DOWNLOAD NOW!

Download or read book Teach Yourself VISUALLY Adobe Muse written by Rob Huddleston and published by John Wiley & Sons. This book was released on 2012-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual learner's guide to creating beautiful, functional websites without writing a line of code Adobe Muse allows graphic and visual designers to leverage the skills they already have in graphic design programs such as Adobe InDesign to create engaging, visually stunning websites without needing to write code. Veteran web designers as well as those new to website creation will learn to outline what a site needs and who it serves, as well as all about generating a look and feel, implementing the design as a working page, testing functionality, taking the site live, and keeping it going. Adobe Muse empowers graphic designers to create spectacular, functional websites without coding, and this visual guide makes it fast and easy to learn Muse Covers planning the site, designing the page layout, converting the layout to a website, adding multimedia content, and publishing a site Presented in the highly acclaimed Visual step-by-step format that breaks big topics into bite-sized modules and shows exactly what to expect at every step A companion website provides materials for experimentation to help you plan and develop your site Adobe Muse provides graphic and visual designers with the flexibility they have longed for as they design websites; this full-color book helps visual learners master Adobe Muse quickly and easily.

Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.53/5 ( download)

DOWNLOAD NOW!

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.