Instant Expert Collecting Harley Davidson

Author : Carl Caiati
Publisher : Alliance Publishing Company
ISBN 13 : 9781887110143
Total Pages : 0 pages
Book Rating : 4.43/5 ( download)

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Download or read book Instant Expert written by Carl Caiati and published by Alliance Publishing Company. This book was released on 1997-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the highways of yesterday to today's easy rider--Harley Davidson is the name that first comes to mind. Written for anyone who dreams of the open road of their youth, this is the only guide to collect shirts, jackets, patches, hats, belts buckles, and more. A must have guide for the really "cool" crowd.

Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1896 pages
Book Rating : 4.54/5 ( download)

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Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1998-04 with total page 1896 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Causey Enterprises, LLC
Publisher : Causey Enterprises, LLC
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4./5 ( download)

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Download or read book WALNECK'S CLASSIC CYCLE TRADER, OCTOBER 2005 written by Causey Enterprises, LLC and published by Causey Enterprises, LLC. This book was released on with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Clyde Fessler
Publisher : Simon and Schuster
ISBN 13 : 1621534227
Total Pages : 128 pages
Book Rating : 4.28/5 ( download)

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Download or read book Rebuilding the Brand written by Clyde Fessler and published by Simon and Schuster. This book was released on 2013-10-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more, the charges were true. By the mid-1980s, Harley couldn't produce enough bikes to keep the public happy. Dealers were selling bikes off the showroom floor, struggling to assuage customers frustration. And today, Harley-Davidson is a model brand. Harley-Davidson isn't just a motorcycle company anymore. It is a community, a look, a source of self-expression, an all-American appeal for freedom—all expressed in one little logo. So, what happened? How did Harley manage to pull itself from the fire, brush itself off, and ride off into the sunset? The secret: branding. Histories will tell you how Harley-Davidson closed the quality gap between Hogs and the cheaper, faster, sleeker Japanese bikes; how Harley used Japanese manufacturing methods to increase its cash flow; how Harley clawed its way back from the brink of bankruptcy. All these aspects were important to Harley s rise from the ashes, no doubt, and as such are discussed in this book. But the true power of the big, beautiful, orange and black machine that is Harley-Davidson lies in its image, the Bar and Shield, the brand. Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of not only marketing folks but also employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Told through the perspective of Clyde Fessler—who held several positions within Harley, from head of marketing services to VP of business development—Rebuilding the Brand provides dynamic branding information couched in an entertaining story. Fessler describes the methods used to create the iconic image Harley-Davidson enjoys today, methods that can be translated to nearly any industry, and explores the topics of brand experience, brand personality, brand extension, brand association, brand consistency, and brand welfare. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Causey Enterprises, LLC
Publisher : Causey Enterprises, LLC
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Download or read book WALNECK'S CLASSIC CYCLE TRADER, FEBRUARY 2006 written by Causey Enterprises, LLC and published by Causey Enterprises, LLC. This book was released on with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Bernard E. Rollin
Publisher : Open Court
ISBN 13 : 081269807X
Total Pages : 292 pages
Book Rating : 4.77/5 ( download)

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Download or read book Harley-Davidson and Philosophy written by Bernard E. Rollin and published by Open Court. This book was released on 2012-03-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s no wonder descriptions of riding often resemble the words of Asian mystics and Jedi knights: The ride causes your senses to open completely. You experience only the present, the now. Readers who prefer revving a Harley to meditating in a Zen garden know that biking is just as contemplative as chanting in the lotus position. Here, philosopher-bikers explore this seeming dichotomy, expounding on intriguing questions such as: Why are the motorcycles the real stars of Easy Rider? What would Marx and Foucault say about Harley riders’ tight leather garb? What’s it like to live a dual life as a philosophy professor who wrenches his own 1965 Electra Glide? Would Jesus hang out in a biker bar or a coffeehouse? And more importantly, would He ride a Harley or a Honda? These witty, provocative essays give readers and riders a new appreciation of what it means to become one with the road.

Author : Michael Dregni, Nick Cedar
Publisher :
ISBN 13 : 9781610609227
Total Pages : 166 pages
Book Rating : 4.20/5 ( download)

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Download or read book Everything Harley-Davidson written by Michael Dregni, Nick Cedar and published by . This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 200 studio photos of mementos, detailed captions, and text, Harley-Davidson Collectibles provides an entertaining account of the motorcycle and a stunning look at the vast array of valuable and rare Harley-Davidson memorabilia, including sales literature, pins, clothing, posters, miniatures, tools, parts, and more.

Author : Hugo Wilson
Publisher : Dorling Kindersley Ltd
ISBN 13 : 0241551331
Total Pages : 216 pages
Book Rating : 4.32/5 ( download)

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Download or read book Ultimate Harley Davidson written by Hugo Wilson and published by Dorling Kindersley Ltd. This book was released on 2021-09-23 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate more than a century of Harley-Davidson history with this definitive e-guide. Ultimate Harley-Davidson tells the story of the world's greatest motorcycle marque - from its origins in a backyard shed to the international company it is today. Gloriously illustrated gallery spreads showcase more than 70 of the best Harleys ever built, highlighting and exploring their defining features. Spectacular close-ups of key engines explain how the classic Harleys ran, while an updated catalogue of every production model provides technical data and key specs for each bike - including racing models, special one-offs, and limited-edition production runs. From the early bikes and their key innovations to the v-rods and sports bikes of recent years, it is the complete guide for lovers of this American classic. Whether you're an easy rider or born to be wild, there is only one Harley-Davidson, and this is the book for you.

Author : Bill Rook
Publisher :
ISBN 13 : 9781610609692
Total Pages : 212 pages
Book Rating : 4.97/5 ( download)

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Download or read book How to Build a Harley-Davidson Torque Monster written by Bill Rook and published by . This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people modify their Harley-Davidson engines--and find the results disappointing. What they might not know--and what this book teaches--is that emphasizing horsepower over torque, the usual approach, makes for a difficult ride. Author Bill Rook has spent decades perfecting the art of building torque-monster V-twin Harley engines. Here he brings that experience to bear, guiding motorcycle enthusiasts through the modifications that make a bike not just fast but comfortable to ride. With clear, step-by-step instructions, his book shows readers how to get high performance out of their Harleys--and enjoy them, too.

Author : Linda Sparks
Publisher : Red Wheel/Weiser
ISBN 13 : 1564149153
Total Pages : 193 pages
Book Rating : 4.52/5 ( download)

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Download or read book 151 Quick Ideas to Increase Sales written by Linda Sparks and published by Red Wheel/Weiser. This book was released on 2006-01-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales is the lifeblood of the vast majority of companies. Without the influx of new business, most organizations would wither and die. So sales must be successful, not just once in a while but constantly — every month, every week, every day. Because we constantly need more sales we also need new ideas for identifying and contacting our prospects, for understanding and meeting their needs and most of all, for inspiration to fight the good fight. This book will be a wise and ambitious member of your sales team, a one-time investment that will pay for itself over and over again. No commissions required! 151 Quick Ideas to Increase Sales is all about increasing the return on the investment you make in your organization's business development program. It will break down the walls between the sales function and the other promotional elements in a typical marketing mix, allowing for a more synergistic approach to sales. 151 Quick Ideas to Increase Sales shows you proven sales tactics from a variety of business models and how to put them to work in your own programs. Tactics such as: -Branding Your Products -Creating Cross Promotions -Letting direct mail deliver -Selling More to Existing Clients -Reaching Out to the Community These ideas will allow you to leverage the assets and momentum present in your existing system, and use your skills and knowledge to get exactly what you need and want more sales! Linda Sparks has spent more than 25 years in the field of sales. She began her career as an outside sales representative, learning to unearth customer needs then sell products and services to meet those needs. In 1990, Sparks founded Performance Development Company, a business consulting and training firm, where she served as president for 10 years. For the last five years, Sparks has worked as an independent consultant, helping her clients take a more integrated approach to business development. She is the co-author of Business Development is Everyone's Business. She and her husband Jim live in Tucson, Arizona.