Designing And Conducting Survey Research A Comprehensive Guide 4e

Author : Louis M. Rea
Publisher : John Wiley & Sons
ISBN 13 : 1118767039
Total Pages : 358 pages
Book Rating : 4.30/5 ( download)

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Download or read book Designing and Conducting Survey Research written by Louis M. Rea and published by John Wiley & Sons. This book was released on 2014-09-09 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online. The book offers practical, actionable guidance on constructing the instrument, administrating the process, and analyzing and reporting the results, providing extensive examples and worksheets that demonstrate the appropriate use of survey and data techniques. By clarifying complex statistical concepts and modern analysis methods, this guide enables readers to conduct a survey research project from initial focus concept to the final report. Public and nonprofit managers with survey research responsibilities need to stay up-to-date on the latest methods, techniques, and best practices for optimal data collection, analysis, and reporting. Designing and Conducting Survey Research is a complete resource, answering the "what", "why", and "how" every step of the way, and providing the latest information about technological advancements in data analysis. The updated fourth edition contains step-by-step SPSS data entry and analysis procedures, as well as SPSS examples throughout the text, using real data sets from real-world studies. Other new information includes topics like: Nonresponse error/bias Ethical concerns and special populations Cell phone samples in telephone surveys Subsample screening and complex skip patterns The fourth edition also contains new information on the growing importance of focus groups, and places a special emphasis on data quality including size and variability. Those who employ survey research methods will find that Designing and Conducting Survey Research contains all the information needed to better design, conduct, and analyze a more effective survey.

Author : Louis M. Rea
Publisher :
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.97/5 ( download)

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Download or read book Designing and Conducting Survey Research written by Louis M. Rea and published by . This book was released on 1992 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lesley Andres
Publisher : SAGE Publications
ISBN 13 : 1849208131
Total Pages : 209 pages
Book Rating : 4.30/5 ( download)

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Download or read book Designing and Doing Survey Research written by Lesley Andres and published by SAGE Publications. This book was released on 2012-04-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: * Designing your research * Ethical issues * Developing your survey questions * Sampling * Budgeting, scheduling and managing your time * Administering your survey * Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.

Author : Valerie M. Sue
Publisher : SAGE
ISBN 13 : 1412992257
Total Pages : 265 pages
Book Rating : 4.51/5 ( download)

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Download or read book Conducting Online Surveys written by Valerie M. Sue and published by SAGE. This book was released on 2012 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online and mobile questionnaires, and administering electronic surveys, are unique to digital surveys. Others, like creating reliable and valid survey questions, data analysis strategies, and writing the survey report, are common to all survey environments. This single resource captures the particulars of conducting digital surveys from start to finish

Author : Peter M. Nardi
Publisher : Routledge
ISBN 13 : 131726097X
Total Pages : 269 pages
Book Rating : 4.74/5 ( download)

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Download or read book Doing Survey Research written by Peter M. Nardi and published by Routledge. This book was released on 2015-11-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.

Author : Allan H. Church
Publisher : Routledge
ISBN 13 : 1351945076
Total Pages : 269 pages
Book Rating : 4.73/5 ( download)

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Download or read book Designing and Using Organizational Surveys written by Allan H. Church and published by Routledge. This book was released on 2017-09-29 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational surveys are widely recognized as a powerful tool for measuring and improving employee commitment. If poorly designed and administered, however, they can create disappointment and cynicism. There are many excellent books on sampling methodology and statistical analysis, but little has been written so far for those responsible for designing and implementing surveys in organizations. Now Allan H Church and Janine Waclawski have drawn on their extensive experience in this field to develop a seven-step model covering the entire process, from initiation to final evaluation. They explain in detail how to devise and administer different types of organizational surveys, leading the reader systematically through the various stages involved. Their text is supported throughout by examples, specimen documentation, work sheets and case studies from a variety of organizational settings. They pay particular attention to the political and human sensitivities concerned and show how to surmount the many potential barriers to a successful outcome. Designing and Using Organizational Surveys is a highly practical guide to one of the most effective methods available for organizational diagnosis and change.

Author : John Fogli
Publisher : Business Expert Press
ISBN 13 : 1631575953
Total Pages : 198 pages
Book Rating : 4.52/5 ( download)

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Download or read book Conducting Survey Research written by John Fogli and published by Business Expert Press. This book was released on 2018-03-28 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.

Author : Don A. Dillman
Publisher : John Wiley & Sons
ISBN 13 : 1118456149
Total Pages : 532 pages
Book Rating : 4.49/5 ( download)

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Download or read book Internet, Phone, Mail, and Mixed-Mode Surveys written by Don A. Dillman and published by John Wiley & Sons. This book was released on 2014-08-18 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.

Author : Floyd J. Fowler
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.61/5 ( download)

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Download or read book Survey Research Methods written by Floyd J. Fowler and published by SAGE Publications, Incorporated. This book was released on 1984-08 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on survey research methods for use in social research - covers data collecting, samples, mail surveys, questionnaires, interviewing, data processing, ethics, errors, etc. References.

Author : Emily Geisen
Publisher : Morgan Kaufmann
ISBN 13 : 0128036818
Total Pages : 250 pages
Book Rating : 4.15/5 ( download)

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Download or read book Usability Testing for Survey Research written by Emily Geisen and published by Morgan Kaufmann. This book was released on 2017-02-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. Explains how to design and conduct usability tests and analyze and report the findings Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking