George Lois On His Creation Of The Big Idea

Author : George Lois
Publisher : Plume Books
ISBN 13 : 9780452269385
Total Pages : 308 pages
Book Rating : 4.85/5 ( download)

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Download or read book What's the Big Idea? written by George Lois and published by Plume Books. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even if you don't realize it, Lois has probably affected your buying habits. From the man who created "I want my MTV", here are inside tips on creating great advertising and marketing techniques. In today's saturated media environment, Lois shows how to get your message heard, noticed, and remembered. Photographs throughout.

Author : George Lois
Publisher : Phaidon Press
ISBN 13 : 9780714863481
Total Pages : 176 pages
Book Rating : 4.83/5 ( download)

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Download or read book Damn Good Advice (For People with Talent!) written by George Lois and published by Phaidon Press. This book was released on 2012-03-12 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Damn Good Advice (For People With Talent!) is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensle lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparle life of 'Master Communicator' George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called "prodigy, enfant terrible, founder of agencies, creator of legends," each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.

Author : George Lois
Publisher : BIS Publishers
ISBN 13 : 9789063693992
Total Pages : 0 pages
Book Rating : 4.90/5 ( download)

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Download or read book LOIS Logos written by George Lois and published by BIS Publishers. This book was released on 2015-11-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lois, of Lois Logos, showcases his logos with his own comments on why they work.

Author : George Lois
Publisher : Phaidon Press Limited
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.73/5 ( download)

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Download or read book Sellebrity written by George Lois and published by Phaidon Press Limited. This book was released on 2003-03-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A survey of the unforgettable career of legendary adman George Lois.

Author : George Lois
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.89/5 ( download)

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Download or read book Covering the '60s written by George Lois and published by . This book was released on 1996 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: George Lois was the genius graphic designer responsible for the legendary series of covers of Esquire magazine that were an icon-shattering and icon-defining commentary on the '60s. This collection of the best of those covers includes short anecdotes by Lois, but the chief interest is in the pictures he created. His covers were generally poster-like and free of excess words, and yet these pictures say plenty. The list of subjects is stellar: Marilyn Monroe, Norman Mailer, Muhammad Ali, Andy Warhol, Germaine Greer, and Richard Nixon. Sometimes the picture is a tease for the story within, sometimes it subverts it (as in the cover of a hangdog Roy Cohn with a ridiculous halo that accompanied a self-justifying piece written by Cohn). Only one of the covers reproduced here, a nude shot of Jack Nicholson, was cut before press time.

Author : George Lois
Publisher :
ISBN 13 : 9782759404339
Total Pages : 0 pages
Book Rating : 4.31/5 ( download)

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Download or read book George Lois: The Esquire Covers at Moma Se written by George Lois and published by . This book was released on 2010-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve Dorff
Publisher : Hal Leonard Corporation
ISBN 13 : 1540005011
Total Pages : 347 pages
Book Rating : 4.14/5 ( download)

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Download or read book I Wrote That One, Too . . . written by Steve Dorff and published by Hal Leonard Corporation. This book was released on 2017-09-01 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Book). One of the most successful songwriters and composers of the last 25 years, Steve Dorff has penned over 20 Top 10 hits for pop and country artists around the world, including Barbra Streisand, Celine Dion, Blake Shelton, Smokey Robinson, Kenny Rogers, Ray Charles, Anne Murray, Whitney Houston, George Strait, Dolly Parton, Judy Collins, Cher, Dusty Springfield, Ringo Starr, and Garth Brooks. He has scored for television shows, including Growing Pains , Major Dad , Murder She Wrote , Reba , and several films, including Any Which Way but Loose for which he penned the titular song, and more recently, he has embarked on Broadway (forthcoming musical Josephine ). Chronicling his four decades behind the music, Steve Dorff gives anecdotes, advice, and insights into his journey. The book follows Steve from his childhood in Queens to Manhattan to Nashville and to his eventual arrival in Los Angeles, California. Oftentimes, songs are attributed to the singers who perform them, but it is the songwriter who really knows the story behind the story from conception to execution. Full of heartfelt stories, hard-earned wisdom, and delightful wit, I Wrote That One, Too . . . is a great read for musicians, music fans, and whoever has chased their dreams and survived the surprising but often serendipitous turns in the road.

Author : Steven Heller
Publisher : Abrams
ISBN 13 : 168335012X
Total Pages : 256 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Moderns written by Steven Heller and published by Abrams. This book was released on 2017-09-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Moderns, we meet the men and women who invented and shaped Midcentury Modern graphic design in America. The book is made up of generously illustrated profiles, many based on interviews, of more than 60 designers whose magazine, book, and record covers; advertisements and package designs; posters; and other projects created the visual aesthetics of postwar modernity. Some were émigrés from Europe; others were homegrown—all were intoxicated by elemental typography, primary colors, photography, and geometric or biomorphic forms. Some are well-known, others are honored in this volume for the first time, and together they comprised a movement that changed our design world.

Author : Warren Berger
Publisher : Phaidon Press
ISBN 13 : 9780714843872
Total Pages : 0 pages
Book Rating : 4.73/5 ( download)

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Download or read book Advertising Today written by Warren Berger and published by Phaidon Press. This book was released on 2004-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Berger explores the structure and organisation of the advertising industry and its evolution over the past 30 years in this heavily illustrated volume. The author explains how the industry has attained its current important status.

Author : Casey McQuiston
Publisher : St. Martin's Griffin
ISBN 13 : 1250316782
Total Pages : 314 pages
Book Rating : 4.83/5 ( download)

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Download or read book Red, White & Royal Blue written by Casey McQuiston and published by St. Martin's Griffin. This book was released on 2019-05-14 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Instant NEW YORK TIMES and USA TODAY bestseller * * GOODREADS CHOICE AWARD WINNER for BEST DEBUT and BEST ROMANCE of 2019 * * BEST BOOK OF THE YEAR* for VOGUE, NPR, VANITY FAIR, and more! * What happens when America's First Son falls in love with the Prince of Wales? When his mother became President, Alex Claremont-Diaz was promptly cast as the American equivalent of a young royal. Handsome, charismatic, genius—his image is pure millennial-marketing gold for the White House. There's only one problem: Alex has a beef with the actual prince, Henry, across the pond. And when the tabloids get hold of a photo involving an Alex-Henry altercation, U.S./British relations take a turn for the worse. Heads of family, state, and other handlers devise a plan for damage control: staging a truce between the two rivals. What at first begins as a fake, Instragramable friendship grows deeper, and more dangerous, than either Alex or Henry could have imagined. Soon Alex finds himself hurtling into a secret romance with a surprisingly unstuffy Henry that could derail the campaign and upend two nations and begs the question: Can love save the world after all? Where do we find the courage, and the power, to be the people we are meant to be? And how can we learn to let our true colors shine through? Casey McQuiston's Red, White & Royal Blue proves: true love isn't always diplomatic. "I took this with me wherever I went and stole every second I had to read! Absorbing, hilarious, tender, sexy—this book had everything I crave. I’m jealous of all the readers out there who still get to experience Red, White & Royal Blue for the first time!" - Christina Lauren, New York Times bestselling author of The Unhoneymooners "Red, White & Royal Blue is outrageously fun. It is romantic, sexy, witty, and thrilling. I loved every second." - Taylor Jenkins Reid, New York Times bestselling author of Daisy Jones & The Six