Greenwash Big Brands And Carbon Scams

Author : Guy Pearse
Publisher : Black Inc.
ISBN 13 : 1921870761
Total Pages : 249 pages
Book Rating : 4.67/5 ( download)

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Download or read book Greenwash written by Guy Pearse and published by Black Inc.. This book was released on 2012-09-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle

Author : Guy Pearse
Publisher : ReadHowYouWant
ISBN 13 : 9781459661776
Total Pages : 380 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Greenwash written by Guy Pearse and published by ReadHowYouWant. This book was released on 2013-04 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: "''Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.''" - David Suzuki In recent years, McDonalds have painted their famous golden arches green, while Richard Branson has funnelled money into renewable energy. But are these newly ''climate - friendly'' companies and brands really as green as they claim to be? In "Greenwash," Guy Pearse peeks behind the fac?ade of global corporations and public figures - and what he finds will shock you. Like "Fast Food Nation" and "No Logo" before it, "Greenwash" exposes corporate deceit, allowing customers to see past the seductive advertising and confront the uncomfortable truth: that the corporate ''green revolution'' is an illusion. The world's biggest polluters use a few heavily promoted green products to hide their growing carbon footprint. In Pearse's fascinating investigation, nothing is sacred and no one is safe: not the Toyota Prius, not the World Wildlife Fund, not Oprah, not even Earth Hour. "Greenwash" is an entertaining and practical book that will help consumers pick the truly green businesses from the greenwash and demand a higher environmental standard from the corporate world.

Author : Guy Pearse
Publisher : Simon and Schuster
ISBN 13 : 1629140759
Total Pages : 280 pages
Book Rating : 4.59/5 ( download)

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Download or read book The Greenwash Effect written by Guy Pearse and published by Simon and Schuster. This book was released on 2014-08-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even “friended” Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.

Author : Matthew Rimmer
Publisher : Edward Elgar Publishing
ISBN 13 : 1788973321
Total Pages : 616 pages
Book Rating : 4.28/5 ( download)

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Download or read book The Trans-Pacific Partnership written by Matthew Rimmer and published by Edward Elgar Publishing. This book was released on 2020-12-25 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the impact of the Trans-Pacific Partnership [TPP] on intellectual property and trade. The book focuses upon the debate over copyright law, intermediary liability, and technological protection measures. The text examines the negotiations over trade mark law, cybersquatting, geographical indications and the plain packaging of tobacco products. It explores the debate over patent law and access to essential medicines, data protection and biologics, and the protection of trade secrets. In addition, the book investigates the treatment of Indigenous intellectual property, access to genetic resources, and plant breeders’ rights.

Author : Frances Bowen
Publisher : Cambridge University Press
ISBN 13 : 1107034825
Total Pages : 311 pages
Book Rating : 4.22/5 ( download)

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Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.

Author : John Pabon
Publisher : House of Anansi
ISBN 13 : 148701287X
Total Pages : 302 pages
Book Rating : 4.78/5 ( download)

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Download or read book The Great Greenwashing written by John Pabon and published by House of Anansi. This book was released on 2024-03-12 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As ethical spending and consumer options increase, greenwashing is not only proliferating—it’s becoming harder to discern. But how is someone at the supermarket supposed to decipher all this? In The Great Greenwashing, John Pabon pulls no punches in arming consumers and business professionals with the tools they need to educate themselves, filter out the nonsense from the truth, and make a positive impact.

Author : Eveline Lubbers
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.90/5 ( download)

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Download or read book Battling Big Business written by Eveline Lubbers and published by . This book was released on 2002 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just because you're not paranoid doesn't mean corporations aren't after you.

Author : Susie Khamis
Publisher : Routledge
ISBN 13 : 0429626959
Total Pages : 152 pages
Book Rating : 4.51/5 ( download)

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Download or read book Branding Diversity written by Susie Khamis and published by Routledge. This book was released on 2020-01-27 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Author : Helen Kopnina
Publisher : Routledge
ISBN 13 : 1317811070
Total Pages : 295 pages
Book Rating : 4.77/5 ( download)

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Download or read book Sustainable Business written by Helen Kopnina and published by Routledge. This book was released on 2014-09-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisciplinary in its nature and draws on knowledge from socio-economic, political, and environmental studies, thereby providing a practical and critical understanding of sustainability in the changing paradigm of global business. It goes beyond the conventional theories of sustainability and addresses critical issues concerned with population, consumption and economic growth. It discusses realistic ways forward, in particular the Circular Economy and Cradle to Cradle frameworks. The book is both a theoretical and practical study guide for undergraduate and postgraduate international students of broad areas of sustainability, teaching ways to recognize opportunities for innovation and entrepreneurship at the intersection of environmental, economic, ethical, and social systems. It takes a strategic approach in applying the power of business methods and policy to address issues of global importance such as climate change, poverty, ecosystem degradation and human rights. This textbook is essential reading for students of business, management and sustainability courses. It is written in an engaging and accessible style, with each chapter including case studies, discussion questions, end of chapter summaries and suggestions for further reading.

Author : Olgun Akbulut
Publisher : BRILL
ISBN 13 : 9004405453
Total Pages : 285 pages
Book Rating : 4.55/5 ( download)

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Download or read book Minority Self-Government in Europe and the Middle East written by Olgun Akbulut and published by BRILL. This book was released on 2019-07-08 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume, Minority Self-Government in Europe and theMiddle East: From Theory to Practice, is novel from several perspectives. It combines theory with facts on the ground, going beyond legal perspectives without neglecting existing laws and their implementation.