Semiotics

Author : Robert Ian Vere Hodge
Publisher : Cornell University Press
ISBN 13 : 9780801495151
Total Pages : 300 pages
Book Rating : 4.56/5 ( download)

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Download or read book Social Semiotics written by Robert Ian Vere Hodge and published by Cornell University Press. This book was released on 1988 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook in communication and cultural studies. It offers a comprehensive approach to the study of the ways in which meaning is constituted in social life.

Author : Paul Cobley
Publisher : Graphic Guides
ISBN 13 : 9781848311855
Total Pages : 0 pages
Book Rating : 4.50/5 ( download)

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Download or read book Introducing Semiotics written by Paul Cobley and published by Graphic Guides. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Author : Robert Scholes
Publisher : Yale University Press
ISBN 13 : 9780300030938
Total Pages : 182 pages
Book Rating : 4.32/5 ( download)

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Download or read book Semiotics and Interpretation written by Robert Scholes and published by Yale University Press. This book was released on 1982-01-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers . . . a clutch of examples of semiotics usefully and intelligently applied, which Scholes's patient, cheerful tone and his resolutely concrete vocabulary manage to combine into a breezily informative American confection.-Terence Hawkes, Times Literary Supplement

Author : Jørgen Dines Johansen
Publisher : Routledge
ISBN 13 : 1134505787
Total Pages : 264 pages
Book Rating : 4.84/5 ( download)

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Download or read book Signs in Use written by Jørgen Dines Johansen and published by Routledge. This book was released on 2005-07-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world. Signs in Use cuts across different semiotic schools to introduce six basic concepts which present semiotics as a theory and a set of analytical tools: code, sign, discourse, action, text, and culture. Moving from the most simple to the most complex concept, the book gradually widens the semiotic perspective to show how and why semiotics works as it does. Each chapter covers a problem encountered in semiotics and explores the key concepts and relevant notions found in the various theories of semiotics. Chapters build gradually on knowledge gained, and can also be used as self-contained units for study when supported by the extensive glossary. The book is illustrated with numerous examples, from traffic systems to urban parks, and offers useful biographies of key twentieth-century semioticians.

Author : Theo Van Leeuwen
Publisher : Psychology Press
ISBN 13 : 9780415249430
Total Pages : 322 pages
Book Rating : 4.30/5 ( download)

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Download or read book Introducing Social Semiotics written by Theo Van Leeuwen and published by Psychology Press. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places, advertising jingles, photojournalism and the rhythm of a rapper's speech provide readers with the knowledge and skills they need to be able to analyse and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.

Author : Robert Stam
Publisher : Routledge
ISBN 13 : 1134963173
Total Pages : 262 pages
Book Rating : 4.71/5 ( download)

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Download or read book New Vocabularies in Film Semiotics written by Robert Stam and published by Routledge. This book was released on 2005-07-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1992. Routledge is an imprint of Taylor & Francis, an informa company.

Author : Laura R. Oswald
Publisher : OUP Oxford
ISBN 13 : 019164790X
Total Pages : 234 pages
Book Rating : 4.01/5 ( download)

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Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Author : Thomas Albert Sebeok
Publisher : Georgetown University Press
ISBN 13 : 9780253206541
Total Pages : 198 pages
Book Rating : 4.45/5 ( download)

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Download or read book Semiotics in the United States written by Thomas Albert Sebeok and published by Georgetown University Press. This book was released on 1991 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As a glimpse onto U.S. American semiotics through the mind's eye of a witness, participant-observer, architect, and midwife, this slim but rich book fulfills its title." --Journal of Linguistic Anthropology "This book is an invaluable historical, conceptual, and anecdotal account of the rise of semiotics in the United States." --Review of Metaphysics Sebeok, who has done more to establish the field of semiotics in the United States than any other single scholar, here draws upon his personal experiences of half a century to present the achievement and current status of semiotics in this country. He focuses on salient individuals and intellectual issues, including theatre, television, folklore, sociology, tourism, and graphic design. He also examines semiotic applications to architecture, marketing and advertising, jurisprudence, and medicine.

Author : Thomas Albert Sebeok
Publisher : University of Toronto Press
ISBN 13 : 9780802084729
Total Pages : 220 pages
Book Rating : 4.29/5 ( download)

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Download or read book Signs written by Thomas Albert Sebeok and published by University of Toronto Press. This book was released on 2001-01-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".

Author : Daniel Chandler
Publisher : Routledge
ISBN 13 : 1134324766
Total Pages : 295 pages
Book Rating : 4.67/5 ( download)

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Download or read book Semiotics: The Basics written by Daniel Chandler and published by Routledge. This book was released on 2007-05-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.