Small Is New Big

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101218363
Total Pages : 445 pages
Book Rating : 4.65/5 ( download)

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Download or read book Small Is the New Big written by Seth Godin and published by Penguin. This book was released on 2006-08-17 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”

Author : Steve J. Martin
Publisher : Grand Central Publishing
ISBN 13 : 1455584231
Total Pages : 245 pages
Book Rating : 4.39/5 ( download)

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Download or read book The small BIG written by Steve J. Martin and published by Grand Central Publishing. This book was released on 2014-09-09 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.

Author : Bill Cummings
Publisher : Bill Cummings
ISBN 13 : 0999895117
Total Pages : pages
Book Rating : 4.15/5 ( download)

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Download or read book Starting Small and Making It Big written by Bill Cummings and published by Bill Cummings. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Robert D. Atkinson
Publisher : MIT Press
ISBN 13 : 0262345676
Total Pages : 368 pages
Book Rating : 4.75/5 ( download)

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Download or read book Big Is Beautiful written by Robert D. Atkinson and published by MIT Press. This book was released on 2018-03-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.

Author : Maxwell Ryan
Publisher : Potter Style
ISBN 13 : 0307985067
Total Pages : 304 pages
Book Rating : 4.64/5 ( download)

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Download or read book Apartment Therapy's Big Book of Small, Cool Spaces written by Maxwell Ryan and published by Potter Style. This book was released on 2011-11-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you inhabit a studio or a sprawling house with one challenging space, Maxwell Gillingham-Ryan, co-founder of the most popular interior design website, Apartment Therapy, will help you transform tiny into totally fabulous. According to Maxwell, size constraints can actually unlock your design creativity and allow you to focus on what’s essential. In this vibrant book, he shares forty small, cool spaces that will change your thinking forever. These apartments and houses demonstrate hundreds of inventive solutions for creating more space in your home, and for making it more comfortable. Leading us through entrances, living rooms, kitchens and dining rooms, bedrooms, home offices, and kids’ rooms, Apartment Therapy’s Big Book of Small, Cool Spaces is brimming with ingenious tips and ideas, such as: • Shifting the sense of scale through contrasting colors • Adding airiness by using transparent collections • Utilizing the area under a loft bed for a kitchen and mini-bar • Tucking an office with chic vintage doors into an unused bedroom corner In each dwelling Maxwell points out what makes the layout work and what adds style. Most of the “therapy” involves minor tweaks that can be accomplished on a limited budget, such as dividing a room with sheer curtains, turning a door into a desk, or disguising electrical boxes with art displays. An extensive resource guide, including Maxwell’s favorite websites for buying desks, open storage solutions, and much more, will help you turn even the tiniest residence into a place you are always happy to come home to.

Author : Bo Burlingham
Publisher : Penguin
ISBN 13 : 1101992336
Total Pages : 304 pages
Book Rating : 4.33/5 ( download)

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Download or read book Small Giants written by Bo Burlingham and published by Penguin. This book was released on 2016-10-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: How maverick companies have passed up the growth treadmill — and focused on greatness instead. It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside fourteen remarkable companies that have chosen to march to their own drummer. They include Anchor Brewing, the original microbrewer; CitiStorage Inc., the premier independent records-storage business; Clif Bar & Co., maker of organic energy bars and other nutrition foods; Righteous Babe Records, the record company founded by singer-songwriter Ani DiFranco; Union Square Hospitality Group, the company of restaurateur Danny Meyer; and Zingerman’s Community of Businesses, including the world-famous Zingerman’s Deli of Ann Arbor. Burlingham shows how the leaders of these small giants recognized the full range of choices they had about the type of company they could create. And he shows how we can all benefit by questioning the usual definitions of business success. In his new afterward, Burlingham reflects on the similarities and learning lessons from the small giants he covers in the book.

Author : Chris Confer
Publisher : Taylor & Francis
ISBN 13 : 1003840590
Total Pages : 159 pages
Book Rating : 4.96/5 ( download)

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Download or read book Small Steps, Big Changes written by Chris Confer and published by Taylor & Francis. This book was released on 2023-10-10 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past two decades, Chris Confer and Marco Ramirez have worked to deepen and improve mathematics instruction at schools around the country. Wherever they go, they find the raw ingredients for success already present: The potential for positive change lies within each school. Abundance is present in the form of capable children, teachers, coaches, and principals. Potential energy -- what can be -- transforms into kinetic energywhat will beonly when a force is accurately applied to move a school in the right direction. In' Small Steps, Big Changes: Eight Essential Practices for Transforming Schools Through Mathematics, the authors identify eight tested principles that transform what can be an overwhelming process into a set of comprehensible and concrete steps. Each phase of the change process is brought to life through the stories and perspectives of teachers, coaches, and principalsstories that will strike familiar chords for every educator. When teachers make sense of math, students learn to make sense of math, and that can profoundly change the entire culture of a school. In one vivid illustration, the authors tell the story of Pueblo Gardens Elementary School in Tucson, Arizona, where Marco, as principal, and Chris, as instructional coach, worked alongside a group of dedicated teachers. A few years into the change process, Pueblo Gardens -- a school with 96 percent of its students at the poverty level and a high percentage of English language learners -- had 94 percent of students meeting or exceeding state standards in third-grade mathematics. Over time, other grades achieved similarly high scores. And once the test scores rose, they were sustained at high levels.

Author : Barry J. Moltz
Publisher : Que Publishing
ISBN 13 : 0132953706
Total Pages : 224 pages
Book Rating : 4.02/5 ( download)

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Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more

Author : Andres Lepik
Publisher : The Museum of Modern Art
ISBN 13 : 0870707841
Total Pages : 141 pages
Book Rating : 4.41/5 ( download)

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Download or read book Small Scale, Big Change written by Andres Lepik and published by The Museum of Modern Art. This book was released on 2010 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to accompany the exhibition held at the Museum of Modern Art, New York, 28 Sept. 2010-3 Jan. 2011.

Author : Carter Higgins
Publisher : Chronicle Books
ISBN 13 : 145218352X
Total Pages : 102 pages
Book Rating : 4.27/5 ( download)

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Download or read book Big and Small and In-Between written by Carter Higgins and published by Chronicle Books. This book was released on 2022-04-12 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are (Not) Small meets The Quiet Book in this beautiful compilation of all the little things that make up our big world. This wide, wonderful world contains many things. Some things are as big as a family of bears; some are as small as a reflection in a puddle. Some things are felt rather than seen. In between it all is . . . you. What kinds of things will you collect? This lovely, lyrical book collects the world by size. Divided into three chapters with three specially paper-engineered separations, every page encapsulates one precious moment that perfectly represents both a size and an experience. Beloved author Carter Higgins's poignant, poetic text and Daniel Miyares's incandescent illustrations capture a whole new way of seeing the world in this beautiful, giftable meditation on what it means to be a kid—and what it means to be a human. A GIFT FOR ALL: This book expresses a genuine love for the world in a sincere, observant way. The author's imagination and the illustrator's keen eyes make it a perfect choice for anyone seeking a gorgeous gift that celebrates the wonder of our world, whether between parents and kids, between grandparents and grandchildren, or even between friends. SPECIAL CONCEPT: Every child learns about size, usually through nonfiction. This book makes the concept of size personal and emotional, something that changes how you feel in any given situation. CLASSIC LITERATURE: Fans of A Hole is to Dig or A Tree is Nice will recognize the inspiration of classic literature and the timeless quality of this special text. THOUGHT-PROVOKING IDEA: This book will change the way every kid encounters the world. Is their room smaller than their parents' or bigger than a mouse's? Is a rock a big hill for an ant or a small pebble for a bear? The mix of poetic and practical in this text makes every life experience worth investigating both from far away and with a microscope. BELOVED AUTHOR: Carter Higgins is the author of many favorite books for kids, including the bestseller Everything You Need for a Treehouse, illustrated by Emily Hughes; Circle Under Berry, which she illustrated herself; and Audrey L and Audrey W, a chapter book series. Perfect for: • Fans of Ruth Krauss • Fans of Margaret Wise Brown • Fans of classic children's literature • Educators looking for a new way to teach the concept of size • Parents and grandparents