The Chrysler Corporation Story

Author : Charles K. Hyde
Publisher : Wayne State University Press
ISBN 13 : 0814337813
Total Pages : 408 pages
Book Rating : 4.13/5 ( download)

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Download or read book Riding the Roller Coaster written by Charles K. Hyde and published by Wayne State University Press. This book was released on 2003-02-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Chrysler Six of 1924 to the front-wheel-drive vehicles of the 70s and 80s to the minivan, Chrysler boasts an impressive list of technological "firsts." But even though the company has catered well to a variety of consumers, it has come to the brink of financial ruin more than once in its seventy-five-year history. How Chrysler has achieved monumental success and then managed colossal failure and sharp recovery is explained in Riding the Roller Coaster, a lively, unprecedented look at a major force in the American automobile industry since 1925. Charles Hyde tells the intriguing story behind Chrysler-its products, people, and performance over time-with particular focus on the company's management. He offers a lens through which the reader can view the U.S. auto industry from the perspective of the smallest of the automakers who, along with Ford and General Motors, make up the "Big Three." The book covers Walter P. Chrysler's life and automotive career before 1925, when he founded the Chrysler Corporation, to 1998, when it merged with Daimler-Benz. Chrysler made a late entrance into the industry in 1925 when it emerged from Chalmers and Maxwell, and further grew when it absorbed Dodge Brothers and American Motors Corporation. The author traces this journey, explaining the company's leadership in automotive engineering, its styling successes and failures, its changing management, and its activities from auto racing to defense production to real estate. Throughout, the colorful personalities of its leaders-including Chrysler himself and Lee Iacocca-emerge as strong forces in the company's development, imparting a risk-taking mentality that gave the company its verve.

Author : Chrysler Corporation
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.53/5 ( download)

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Download or read book Chrysler Corporation written by Chrysler Corporation and published by . This book was released on 1955 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Richard M. Langworth
Publisher : Crescent
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.87/5 ( download)

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Download or read book The Complete History of Chrysler Corporation, 1924-1985 written by Richard M. Langworth and published by Crescent. This book was released on 1985 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carl Breer
Publisher : SAE International
ISBN 13 : 076804605X
Total Pages : 240 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Birth of Chrysler Corporation and Its Engineering Legacy written by Carl Breer and published by SAE International. This book was released on 1995-02-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through words and pictures from Breer's own photography collection, The Birth of Chrysler Corporation and Its Engineering Legacy offers a nostalgic look at the industry's early days and provides us with insight into the men that were instrumental to Chrysler Corporation's engineering success. After reading this account of the stellar careers of Zeder, Skelton, and Breer, and the many engineering accomplishments for which they were responsible, automotive engineers will appreciate the great legacy given to them by these men. A book of interest to all automotive historians, design engineers, car enthusiasts, and anyone wishing to learn more about the automobile industry in its early years. Chapters cover: Carl Breer: The Early Years With Zeder and Skelton at Studebaker, 1916-1918 We Create Chrysler Corporation Reminiscences of Early Product Developments at Chrysler Corporation Birth of the Airflow Car Railroad Ride Research Along Airflow Principles The Chrysler Engineering Team and the War Effort Death of Walter Chrysler and a New Regime. Reviews

Author : Vincent Curcio
Publisher : Automotive History and Persona
ISBN 13 : 0195147057
Total Pages : 717 pages
Book Rating : 4.56/5 ( download)

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Download or read book Chrysler written by Vincent Curcio and published by Automotive History and Persona. This book was released on 2000 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly detailed account of one of the most important men in American automotive history is based on full access to both Chrysler Corporation and family historical records. Curcio traces Chrysler's rise through the industry and gives unique insight into this colorful and passionate man. 50 halftones.

Author : Charles K. Hyde
Publisher : Wayne State University Press
ISBN 13 : 9780814330913
Total Pages : 422 pages
Book Rating : 4.16/5 ( download)

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Download or read book Riding the Roller Coaster written by Charles K. Hyde and published by Wayne State University Press. This book was released on 2003 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products.

Author : Michael W. R. Davis
Publisher : Arcadia Publishing
ISBN 13 : 9780738507798
Total Pages : 132 pages
Book Rating : 4.92/5 ( download)

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Download or read book Chrysler Heritage written by Michael W. R. Davis and published by Arcadia Publishing. This book was released on 2001 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the history of the Chrysler Corporation through a collection of vintage photographs.

Author : Richard M. Langworth
Publisher :
ISBN 13 : 9780881762006
Total Pages : 384 pages
Book Rating : 4.08/5 ( download)

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Download or read book The Complete History of Chrysler Corporation, 1924-1985 written by Richard M. Langworth and published by . This book was released on 1985 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Dennis Adler
Publisher :
ISBN 13 : 9781610608718
Total Pages : 206 pages
Book Rating : 4.12/5 ( download)

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Download or read book Chrysler written by Dennis Adler and published by . This book was released on with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, Chrysler has made waves with a series of dramatic new show cars, exciting production vehicles like the Prowler and Viper, and its mega-merger with German juggernaut Daimler-Benz. It is generally accepted that Chrysler is the most forward-thinking of the Big Three American automakers, yet the company also has a wonderfully compelling past. Just in time to mark Chrysler's 75th anniversary, this beautifully illustrated history takes readers on a journey that spans the company's genesis in the 1920s to present. Marvelous archival black-and-white photography is accompanied by nostalgic period color imagery, print ads, and new color photography of classics. The story includes model from Doge, Plymouth, Imperial, and DeSoto, while sidebars highlight key figures and stunning feats of engineering and styling.

Author : Boyden Sparkes
Publisher : DigiCat
ISBN 13 :
Total Pages : 165 pages
Book Rating : 4.29/5 ( download)

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Download or read book Life of an American Workman written by Boyden Sparkes and published by DigiCat. This book was released on 2022-07-21 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of Walter Chrysler, who established the Chrysler Corporation and founded Dodge Brothers Motor Co. It contains many delightful anecdotes about his childhood, his work on the railroads, and his turn-around of American Locomotive, Buick, and then Maxwell-Chambers.