Using Qualitative Methods

Author : Thomas W. Lee
Publisher : SAGE
ISBN 13 : 9780761908074
Total Pages : 214 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Using Qualitative Methods in Organizational Research written by Thomas W. Lee and published by SAGE. This book was released on 1999 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.

Author : Monique Hennink
Publisher : SAGE
ISBN 13 : 1446259560
Total Pages : 330 pages
Book Rating : 4.66/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Research Methods written by Monique Hennink and published by SAGE. This book was released on 2010-11-30 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists.

Author : Douglas Cook
Publisher : Association of College & Research Libraries
ISBN 13 : 9780838985762
Total Pages : 0 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book Using Qualitative Methods in Action Research written by Douglas Cook and published by Association of College & Research Libraries. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Margaret A. Morrison
Publisher : SAGE
ISBN 13 : 1412987245
Total Pages : 241 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.

Author : Brad Nunnally
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491951265
Total Pages : 255 pages
Book Rating : 4.62/5 ( download)

DOWNLOAD NOW!

Download or read book UX Research written by Brad Nunnally and published by "O'Reilly Media, Inc.". This book was released on 2016-11-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: One key responsibility of product designers and UX practitioners is to conduct formal and informal research to clarify design decisions and business needs. But there’s often mystery around product research, with the feeling that you need to be a research Zen master to gather anything useful. Fact is, anyone can conduct product research. With this quick reference guide, you’ll learn a common language and set of tools to help you carry out research in an informed and productive manner. This book contains four sections, including a brief introduction to UX research, planning and preparation, facilitating research, and analysis and reporting. Each chapter includes a short exercise so you can quickly apply what you’ve learned. Learn what it takes to ask good research questions Know when to use quantitative and qualitative research methods Explore the logistics and details of coordinating a research session Use softer skills to make research seem natural to participants Learn tools and approaches to uncover meaning in your raw data Communicate your findings with a framework and structure

Author : Päivi Eriksson
Publisher : SAGE
ISBN 13 : 1446259595
Total Pages : 354 pages
Book Rating : 4.97/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Methods in Business Research written by Päivi Eriksson and published by SAGE. This book was released on 2008-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.

Author : Judith Green
Publisher : SAGE
ISBN 13 : 1446260046
Total Pages : 392 pages
Book Rating : 4.43/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Methods for Health Research written by Judith Green and published by SAGE. This book was released on 2009-03-18 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The new edition of Green and Thorogood's Qualitative Methods for Health Research presents a great choice for professors teaching courses across the health care spectrum due to its authors' ability to give students a diverse buffet designed to whet appetites and increase hunger for more qualitative research nourishment' - The Weekly Qualitative Report Suitable for researchers and students in the fields of public health, health services research, nursing and health promotion, Qualitative Methods for Health Research provides a thorough and practical introduction to designing, conducting and appraising qualitative research. Qualitative Methods for Health Research is full of easy-to-follow guidance on how to apply core research skills to health research. Drawing on over twenty years experience of teaching methodology, Green and Thorogood cover the essentials of the theory and principles of applied research in an accessible way. Using examples from a range of settings, this book introduces readers to the key debates in qualitative methodology; issues in designing ethical, feasible and rigorous projects; the main ways of collecting and analysing qualitative data and ways of appraising and writing qualitative research. This new, Second Edition covers developments in systematic reviews of qualitative research and analysis, and includes a chapter focusing on practical issues of qualitative work within applied health research programmes. Key features include: - Case studies - Chapter summaries and key points - Glossary Qualitative Methods for Health Research is an invaluable introduction for both health professionals and students with little prior knowledge of social theory. Judith Green is a Reader in Sociology of Health at the London School of Hygiene & Tropical Medicine Nicki Thorogood is a Senior Lecturer in Sociology at the London School of Hygiene & Tropical Medicine

Author : Kristin G. Esterberg
Publisher :
ISBN 13 : 9780071131292
Total Pages : 256 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Methods in Social Research written by Kristin G. Esterberg and published by . This book was released on 2002 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, engaging introduction to qualitative research methods covers a wide range of qualitative methods including ethnography, observation, interviewing, content analysis, and unobtrusive measures. The text also includes well-chosen research examples and exercises to help students understand and apply various research techniques.

Author : Deborah K. Padgett
Publisher : SAGE Publications
ISBN 13 : 1483323307
Total Pages : 359 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book Qualitative Methods in Social Work Research written by Deborah K. Padgett and published by SAGE Publications. This book was released on 2016-05-25 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Qualitative Methods in Social Work Research provides accessible, how-to instruction for carrying out rigorous qualitative research. Deborah K. Padgett’s thoroughly revised Third Edition offers a comprehensive introduction to qualitative methods based on six major approaches: ethnography, grounded theory, case study, narrative, phenomenological, and participatory action research. Readers will appreciate the book’s ease of use, friendly writing style, and helpful cases/examples that combine attention to methodological rigor with pragmatic concerns for real-world relevance.

Author : Lisa M. Given
Publisher : SAGE
ISBN 13 : 1412941636
Total Pages : 1073 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book The Sage Encyclopedia of Qualitative Research Methods: A-L ; Vol. 2, M-Z Index written by Lisa M. Given and published by SAGE. This book was released on 2008-08-21 with total page 1073 pages. Available in PDF, EPUB and Kindle. Book excerpt: An encyclopedia about various methods of qualitative research.