Winning At New Products 5th Edition

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 0465093337
Total Pages : 448 pages
Book Rating : 4.35/5 ( download)

DOWNLOAD NOW!

Download or read book Winning at New Products written by Robert G. Cooper and published by Basic Books. This book was released on 2017-09-19 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." --Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Author : Robert G. Cooper
Publisher :
ISBN 13 : 9780039219994
Total Pages : 273 pages
Book Rating : 4.92/5 ( download)

DOWNLOAD NOW!

Download or read book Winning at New Products written by Robert G. Cooper and published by . This book was released on 1986 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two decades, "Winning at New Products" has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. "Winning at New Products" cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.

Author : Lawrence Sanders
Publisher : Business Expert Press
ISBN 13 : 160649242X
Total Pages : 340 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Developing New Products and Services written by Lawrence Sanders and published by Business Expert Press. This book was released on 2011-10-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.

Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 0743258231
Total Pages : 576 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Author : Robert G. Cooper
Publisher : Addison Wesley Publishing Company
ISBN 13 :
Total Pages : 262 pages
Book Rating : 4.89/5 ( download)

DOWNLOAD NOW!

Download or read book Portfolio Management For New Products written by Robert G. Cooper and published by Addison Wesley Publishing Company. This book was released on 1998-03-25 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new approach to maximizing the value of your company's product development projects.

Author : Windy Dees
Publisher : Human Kinetics
ISBN 13 : 1492594628
Total Pages : 490 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!

Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--

Author : Avery Cardoza
Publisher : Cardoza Publishing
ISBN 13 : 1580424325
Total Pages : 382 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book How to Win at Gambling written by Avery Cardoza and published by Cardoza Publishing. This book was released on with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new revised edition is easy-to-read book and packed with explanations that show beginning and experienced players the rules, bets, odds, and best winning strategies on more than 25 games and variations. Cardoza shows the absolute best ways, with the oddss to beat blackjack, craps, slots, video poker, horseracing, bingo, poker (seven varieties), baccarat, sports betting (football, baseball, basketball, boxing), roulette (American, European), Caribbean stud poker, let it ride, keno and more. Includes money management strategies. 400 pages

Author : Robert G. Cooper
Publisher : Basic Books
ISBN 13 : 9780465014330
Total Pages : 304 pages
Book Rating : 4.3X/5 ( download)

DOWNLOAD NOW!

Download or read book Product Leadership written by Robert G. Cooper and published by Basic Books. This book was released on 2005-01-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Author : Thomas Woll
Publisher : Chicago Review Press
ISBN 13 : 1569765642
Total Pages : 401 pages
Book Rating : 4.47/5 ( download)

DOWNLOAD NOW!

Download or read book Publishing for Profit written by Thomas Woll and published by Chicago Review Press. This book was released on 2010 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publishing is a rapidly changing business, and this comprehensive reference is right in step--covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams such as online marketing and sales and e-book publishing, and provides new information on using financial information to make key management decisions. More than two dozen highly practical forms and sample contracts for immediate use are also included.

Author : Tori O'Neal-McElrath
Publisher : John Wiley & Sons
ISBN 13 : 1118662024
Total Pages : 173 pages
Book Rating : 4.21/5 ( download)

DOWNLOAD NOW!

Download or read book Winning Grants Step by Step written by Tori O'Neal-McElrath and published by John Wiley & Sons. This book was released on 2013-07-31 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous Praise for Winning Grants Step by Step "Warning: this book works. It provokes you to ask the right questions, hand-holds you through practical exercises, and offers a map that includes paths to develop strategic relationships with funders." E. Eduardo Romero, Nonprofit Roundtable "Winning Grants Step by Step is a very practical A-to-Z resource that speaks to the importance of staying focused on your mission every step of the way. The third edition is artfully updated with words of wisdom from grantmakers themselves, as well as updates on the latest processes and buzzwords all grantseekers need to know." Heather Iliff, Maryland Association of Nonprofit Organizations "With solid advice and clear examples, nonprofit leaders will find it a page turner!" Clarence Hauer, senior director, strategy and organizational development, St. Louis Nonprofit Services Consortium "Winning Grants Step by Step is a gift to nonprofit organizations. The valuable insights and hands-on tools will instantly make any proposal more competitive." Alex Carter, Your Nonprofit Coach "Developing great grant proposals is essential for nonprofit leaders. Winning Grants Step by Step provides important guidance to those who are new to fundraising as well as to anyone who needs a refresher. This new edition of Winning Grants brings updated tips and vivid examples. As an experienced fundraising consultant, I believe it will help my clients and colleagues alike." Maria Gitin, CFRE, Maria Gitin & Associates "As an executive director, fundraising is on my mind every day. It's great to have a resource like Winning Grants Step by Step to use and share with my board, staff, and peers." Deborah Menkart, executive director, Teaching for Change