Words For Working

Author : Dr. Frank Luntz
Publisher : Hachette Books
ISBN 13 : 1401385745
Total Pages : 438 pages
Book Rating : 4.43/5 ( download)

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Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Author : David Horner
Publisher : Cambridge University Press
ISBN 13 : 9780521438728
Total Pages : 148 pages
Book Rating : 4.21/5 ( download)

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Download or read book Words at Work written by David Horner and published by Cambridge University Press. This book was released on 1996-11-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.

Author : M. L. Liebler
Publisher :
ISBN 13 : 9781566892483
Total Pages : 0 pages
Book Rating : 4.81/5 ( download)

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Download or read book Working Words written by M. L. Liebler and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poets, rock stars, filmmakers, activists, novelists, and historians lend their voices to this landmark collection about the daily grind.

Author : Shirley Brice Heath
Publisher : Cambridge University Press
ISBN 13 : 0521841976
Total Pages : 239 pages
Book Rating : 4.79/5 ( download)

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Download or read book Words at Work and Play written by Shirley Brice Heath and published by Cambridge University Press. This book was released on 2012-01-12 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thirty year study tracking the changes in family life and language development in 300 working-class families from 1981 onwards.

Author : Ike Lasater
Publisher : PuddleDancer Press
ISBN 13 : 1892005018
Total Pages : 165 pages
Book Rating : 4.14/5 ( download)

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Download or read book Words that Work in Business written by Ike Lasater and published by PuddleDancer Press. This book was released on 2010 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.

Author : Ruth Gairns
Publisher : Cambridge University Press
ISBN 13 : 9780521317092
Total Pages : 216 pages
Book Rating : 4.96/5 ( download)

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Download or read book Working with Words written by Ruth Gairns and published by Cambridge University Press. This book was released on 1986 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide on how to select, organise and teach vocabulary to students of all levels.

Author : Elfrieda H. Hiebert
Publisher : Teachers College Press
ISBN 13 : 0807763179
Total Pages : 169 pages
Book Rating : 4.79/5 ( download)

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Download or read book Teaching Words and How They Work written by Elfrieda H. Hiebert and published by Teachers College Press. This book was released on 2019-12-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.

Author : Lynne Agress
Publisher : Basic Books
ISBN 13 : 0786730927
Total Pages : 256 pages
Book Rating : 4.26/5 ( download)

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Download or read book Working With Words In Business And Legal Writing written by Lynne Agress and published by Basic Books. This book was released on 2009-03-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to help the business person gain a grammatical advantage on his or her competition, Working with Words in Business and Legal Writing is a quick and complete guide to writing clear and concise e-mails, letters, and reports. By using real-world before-and-after examples from her workshop, Dr. Lynne Agress examines and explains the most common grammatical pitfalls in business writing and helps the reader focus on avoiding confusing and incorrect language. Some of the topics Dr. Agress focuses on are: *transitional phrases / use of voice *awkward sentence structures *proper punctuation*tone*jargon and pretentious proseWith special sections on selecting a writing workshop / consultant, communicating over the Internet and editing others' work, Working with Words in Business and Legal Writing provides the quickest way to clear communication for business in the twenty-first century.

Author : Dan Roam
Publisher : Penguin
ISBN 13 : 1101558709
Total Pages : 565 pages
Book Rating : 4.06/5 ( download)

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Download or read book Blah Blah Blah written by Dan Roam and published by Penguin. This book was released on 2011-11-01 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.

Author : Howard Kaminsky
Publisher : Crown Currency
ISBN 13 : 0767918061
Total Pages : 226 pages
Book Rating : 4.60/5 ( download)

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Download or read book Magic Words at Work written by Howard Kaminsky and published by Crown Currency. This book was released on 2004-02-10 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of Magic Words: a collection of workplace wisdom for spectacular results on the job Having survived and thrived in the competitive media industry, Alexandra Penney and Howard Kaminsky are now revealing their strategies for success. Magic Words at Work captures lessions learned in the trenches and coins perfect turns of phrase for every office situation, including: • Raising Your Voice Can Work Better Than Raising Your Hand: Don’t spend your life asking for permission and waiting to be called on • The Red Light Is On: Learn the secret to working without interruption • Make Like a Prairie Dog: When management is in flux, stay low to the ground • I'm Going to Lead Between the Lines: Find a solution, then make it fit the rules • Low Overhead Equals High Independence: Living debt-free keeps your options wide open With a memorable mixture of chutzpah and charm, Kaminsky and Penney deliver the bottom line on rising to the top.