Everything I Know About Business I Learned From The Grateful Dead

Author : Barry Barnes
Publisher : Business Plus
ISBN 13 : 145550517X
Total Pages : 127 pages
Book Rating : 4.73/5 ( download)

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Download or read book Everything I Know About Business I Learned from the Grateful Dead written by Barry Barnes and published by Business Plus. This book was released on 2011-11-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470900520
Total Pages : 196 pages
Book Rating : 4.29/5 ( download)

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Download or read book Marketing Lessons from the Grateful Dead written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2010-08-02 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Author : Dennis McNally
Publisher : Crown
ISBN 13 : 0307418774
Total Pages : 738 pages
Book Rating : 4.77/5 ( download)

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Download or read book A Long Strange Trip written by Dennis McNally and published by Crown. This book was released on 2007-12-18 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete history of one of the most long-lived and legendary bands in rock history, written by its official historian and publicist—a must-have chronicle for all Dead Heads, and for students of rock and the 1960s’ counterculture. From 1965 to 1995, the Grateful Dead flourished as one of the most beloved, unusual, and accomplished musical entities to ever grace American culture. The creative synchronicity among Jerry Garcia, Bob Weir, Phil Lesh, Bill Kreutzmann, Mickey Hart, and Ron “Pigpen” McKernan exploded out of the artistic ferment of the early sixties’ roots and folk scene, providing the soundtrack for the Dionysian revels of the counterculture. To those in the know, the Dead was an ongoing tour de force: a band whose constant commitment to exploring new realms lay at the center of a thirty-year journey through an ever-shifting array of musical, cultural, and mental landscapes. Dennis McNally, the band’s historian and publicist for more than twenty years, takes readers back through the Dead’s history in A Long Strange Trip. In a kaleidoscopic narrative, McNally not only chronicles their experiences in a fascinatingly detailed fashion, but veers off into side trips on the band’s intricate stage setup, the magic of the Grateful Dead concert experience, or metaphysical musings excerpted from a conversation among band members. He brings to vivid life the Dead’s early days in late-sixties San Francisco—an era of astounding creativity and change that reverberates to this day. Here we see the group at its most raw and powerful, playing as the house band at Ken Kesey’s acid tests, mingling with such legendary psychonauts as Neal Cassady and Owsley “Bear” Stanley, and performing the alchemical experiments, both live and in the studio, that produced some of their most searing and evocative music. But McNally carries the Dead’s saga through the seventies and into the more recent years of constant touring and incessant musical exploration, which have cemented a unique bond between performers and audience, and created the business enterprise that is much more a family than a corporation. Written with the same zeal and spirit that the Grateful Dead brought to its music for more than thirty years, the book takes readers on a personal tour through the band’s inner circle, highlighting its frenetic and very human faces. A Long Strange Trip is not only a wide-ranging cultural history, it is a definitive musical biography.

Author : Tony Sclafani
Publisher : Rowman & Littlefield
ISBN 13 : 1617135836
Total Pages : 376 pages
Book Rating : 4.35/5 ( download)

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Download or read book The Grateful Dead FAQ written by Tony Sclafani and published by Rowman & Littlefield. This book was released on 2013-09-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead rose out of San Francisco's '60s underground rock scene with an unprecedented sound and image. Its members steeped in rock folk classical and blues; their instrumental prowess; and their refusal to bow to commercial conventions helped originate jam band music. Unapologetic in its advocacy of drug use as a means toward mind expansion the Dead helped catapult psychedelic music. After performing at the Monterey International Pop Festival and Woodstock the group became iconic without ever scoring a hit single. A large devoted fan base ä Deadheads ä began to follow the band everywhere. The group suffered a tragedy when bandleader Jerry Garcia slipped into a coma in 1986 but returned the next year with a top-selling album and surprise hit single Touch of Grey. By 1993 the Dead was the top-grossing live act in the United States. The band ended when Garcia died in 1995 but the music lives on with a stream of live releases. In ÊGrateful Dead FAQÊ Tony Sclafani examines the band's impact and influence on rock music and pop culture. This book ventures into unexplored areas and features a host of rare images making it a must-have for both Deadheads and casual fans.

Author : Jim Stengel
Publisher : Crown Currency
ISBN 13 : 0307720373
Total Pages : 338 pages
Book Rating : 4.75/5 ( download)

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Download or read book Grow written by Jim Stengel and published by Crown Currency. This book was released on 2011-12-27 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.

Author : David G. Dodd
Publisher : Simon and Schuster
ISBN 13 : 1501123327
Total Pages : 512 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Complete Annotated Grateful Dead Lyrics written by David G. Dodd and published by Simon and Schuster. This book was released on 2015-10-13 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Additional edition statement from dust jacket.

Author : Barry Barnes
Publisher : Rowman & Littlefield
ISBN 13 : 153811058X
Total Pages : 224 pages
Book Rating : 4.84/5 ( download)

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Download or read book The Grateful Dead's 100 Essential Songs written by Barry Barnes and published by Rowman & Littlefield. This book was released on 2018-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead’s 100 Essential Songs examines the band’s remarkable musical legacy, delving into 100 songs (plus a few extras) performed by the Dead throughout their career. It includes a playlist of performance and studio recordings, as well as other song analyses and first-hand narratives of hundreds of Dead concerts.

Author : Roy Spence
Publisher : Greenleaf Book Group
ISBN 13 : 1626340269
Total Pages : 153 pages
Book Rating : 4.68/5 ( download)

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Download or read book The 10 Essential Hugs of Life written by Roy Spence and published by Greenleaf Book Group. This book was released on 2013-11-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Hidden Power of Hugs

Author : Phil Cushway
Publisher : Soft Skull Press
ISBN 13 : 9781593766009
Total Pages : 0 pages
Book Rating : 4.09/5 ( download)

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Download or read book Art of the Dead written by Phil Cushway and published by Soft Skull Press. This book was released on 2014-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Art of the Dead" showcases the vibrant, charismatic poster art that emerged from the streets of San Francisco in 1964 and 1966. It traces the cultural, political, and historical influences of posters as art back to Japanese wood blocks through Bell Epoque, on to the Beatniks, the Free Speech Movement, and the Acid Tests. Featuring interviews and profiles of the key artists, including Rick Griffin, Stanley "Mouse" Miller, Alton Kelley, Wes Wilson, and Victor Moscoso. The book uses Grateful Dead as the vehicle to tell the story of poster art as The Dead were the band that ultimately proved to be the most substantive and engaged partner for the artists and hence featured the best art of any rock 'n' roll band ever. The book will follow a chronological evolution of the art from the band's origination in 1965 through Jerry Garcia's death in 1995.

Author : Phil Lesh
Publisher : Little Brown
ISBN 13 : 9780316145862
Total Pages : 188 pages
Book Rating : 4.66/5 ( download)

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Download or read book Searching for the Sound written by Phil Lesh and published by Little Brown. This book was released on 2014-05-21 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bass player for the greatest improvisational band in American history tells the full, true story of his life, Jerry Garcia, and the Dead. of photos.