International Marketing

Author : Daniel W. Baack
Publisher : SAGE
ISBN 13 : 1526463105
Total Pages : 1012 pages
Book Rating : 4.04/5 ( download)

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Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2018-11-20 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Author : Pervez N. Ghauri
Publisher :
ISBN 13 : 9780077122850
Total Pages : 682 pages
Book Rating : 4.52/5 ( download)

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Download or read book International Marketing written by Pervez N. Ghauri and published by . This book was released on 2010 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.

Author : Catherine Sutton-Brady
Publisher :
ISBN 13 : 9780170186964
Total Pages : 0 pages
Book Rating : 4.62/5 ( download)

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Download or read book International Marketing written by Catherine Sutton-Brady and published by . This book was released on 2010-09-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as corporate social responsibility and the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part. To encourage a learn by doing approach, additional activities for students are available from the companion website: www.cengage.com.au/czinkota2e

Author : Daniel W. Baack
Publisher : SAGE
ISBN 13 : 1452226350
Total Pages : 737 pages
Book Rating : 4.54/5 ( download)

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Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2013 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Author : Carl Arthur Solberg
Publisher : Routledge
ISBN 13 : 1351732897
Total Pages : 577 pages
Book Rating : 4.95/5 ( download)

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Download or read book International Marketing written by Carl Arthur Solberg and published by Routledge. This book was released on 2017-12-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.

Author : Carlyle Farrell
Publisher : SAGE
ISBN 13 : 1473910897
Total Pages : 361 pages
Book Rating : 4.98/5 ( download)

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Download or read book Global Marketing written by Carlyle Farrell and published by SAGE. This book was released on 2015-09-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. Key features include: A full-colour text design with photos to help bring the content to life and enhance students′ learning ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students

Author : Michael R. Czinkota
Publisher : South Western Educational Publishing
ISBN 13 : 9780030353895
Total Pages : 0 pages
Book Rating : 4.90/5 ( download)

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Download or read book International Marketing written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

Author : SRINIVASAN, R.
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120352386
Total Pages : 268 pages
Book Rating : 4.84/5 ( download)

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Download or read book INTERNATIONAL MARKETING ,Fourth Edition written by SRINIVASAN, R. and published by PHI Learning Pvt. Ltd.. This book was released on 2016-04-29 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

Author : Onkvisit
Publisher :
ISBN 13 : 9788120312388
Total Pages : 750 pages
Book Rating : 4.84/5 ( download)

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Download or read book International Marketing: Analysis And Strategy 3Rd Ed. written by Onkvisit and published by . This book was released on 2005 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Isobel Doole
Publisher :
ISBN 13 : 9781282584211
Total Pages : 462 pages
Book Rating : 4.19/5 ( download)

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Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: