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Author : Damian Miller
Publisher : Earthscan
ISBN 13 : 1849772517
Total Pages : 337 pages
Book Rating : 4.18/5 ( download)
Download or read book Selling Solar written by Damian Miller and published by Earthscan. This book was released on 2012 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
Author : Daniel Howson
Publisher : Selling Solar LLC
ISBN 13 : 9781736713808
Total Pages : 296 pages
Book Rating : 4.09/5 ( download)
Download or read book Selling Solar written by Daniel Howson and published by Selling Solar LLC. This book was released on 2021-03-12 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The solar industry is expanding at rapid pace - almost fifty percent annually since the year 2000, and with this growth has come tremendous opportunity for those who are prepared to take advantage of it. While basic selling skills like prospecting, making good presentations, and closing techniques are foundational in any selling environment, the solar industry demands a unique set of competencies and abilities if you want to become a top performer. Having spent thousands of hours working for solar companies of various sizes, this book shares the lessons and best practices author, Daniel Howson, has gained as a door-to-door lead generator, a sales consultant, a supervisor, a leader, a manager, and a pioneer for solar power in a number of markets around the country. Discover: - Why selecting the right company to work for is critical to your success - What consumers are really looking for when they choose solar - How to build trust and credibility quickly and reliably - The secrets for delivering compelling solar presentations - How to deliver the benefits of solar to clients This book is not simply a "how to" book, although you will learn the tools and methods you need to sell solar effectively. Just as importantly it is a complete guide to developing the skills, knowledge, and mindset that are critically important to leading a successful career in solar. The solar industry is changing the world and by reading this book you can become a big part of it, building the sales skills to be a top performer, deepening your knowledge, and preparing for a future powered by the sun.
Author : Damian Miller
Publisher : Routledge
ISBN 13 : 1136557490
Total Pages : 343 pages
Book Rating : 4.91/5 ( download)
Download or read book Selling Solar written by Damian Miller and published by Routledge. This book was released on 2012-05-04 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are the barriers to diffusion? How are they overcome, and by whom? These are the essential questions that 'Selling Solar' answers. To do so, the author explores the compelling, but often over-looked literature on innovation diffusion.
Author : Erik Curren
Publisher :
ISBN 13 : 9780692763070
Total Pages : 334 pages
Book Rating : 4.74/5 ( download)
Download or read book The Solar Sales Leap written by Erik Curren and published by . This book was released on 2016-09-16 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the rapidly changing PV industry, The Solar Sales Leap is a must-read for anyone involved in the task of marketing solar power to residential homeowners. Curren summarizes here what many PV installers are failing to recognize when trying to capture the attention of a qualified residential solar power prospect."-- Joe Sadonis, Solar Consultant, Paradise Clean Energy The Solar Sales Leap will help anyone who works in marketing, sales, or management at a residential or commercial solar contractor to sell more solar with the powerful new tools of online outreach. These days, even while solar panels are getting cheaper and cheaper, the cost of acquiring a new solar customer remains high - around $3,000 on average for a residential installation, according to GTM Research. This raises the price of installations and cuts into the profit of solar installers. If solar sales and marketing was effective it would be cheaper and easier to get a new solar customer. But traditional tactics, most of which have been used for decades, from door-knocking to cold calling to direct mail, don't work well anymore. In some cases, by destroying consumer trust, outdated outreach can backfire for solar sales. Why? Blame it on the Internet. No Patience for Cold Calls and Door-to-Door Sales Suffering from an overload of information through phones and computers, not to mention cable TV and satellite radio, the average American consumer today gets thousands of marketing messages a day. That's why more and more people are blocking ads on their computers and on their phones. Busy consumers have even less patience for solar telemarketers or door knockers than they do for ads. That's why today, people are not just blocking the ads. Potential solar buyers are also hanging up on the cold callers, slamming the door on the canvassers, and tossing out the direct mail unread. And that means lost sales for solar installers. Pushy marketing tactics create distrust for the solar industry. And that distrust is fanned by monopoly electric utilities who use stories of solar scams spread around the news media and online to throw mud on the rooftop solar industry. As scare stories spread they'll create distrust and make homeowners and commercial property owners think twice about working directly with solar installers. The Solar Sales Leap is a practical guide to help solar installers survive and thrive in today's market by using the power of the Internet to build trust with homeowners and commercial property owners. The book is also a manifesto calling for the industry to remove the biggest roadblock to solar's growth by bringing the industry's marketing out of the 1970s into the 21st century. Different than Other Books on Solar Marketing and Sales While there have been books published previously on solar sales and marketing, The Solar Sales Leap is the first book to introduce Internet marketing to solar companies. It's a detailed guide to help solar installers make the transition online with concrete advice to create content they can use to establish themselves as trusted advisors rather than sales bullies. The book covers such topics as: How all marketing today has become Internet marketing Why going online is much more than getting a Facebook page or putting up a website - it's a change of mindset The secrets to building a website that will generate solar leads online Why solar installers need to distinguish themselves from competitors in order to make sales Blogging as the secret weapon to build a successful solar brand
Author : Minnesota Solar Office
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.9T/5 ( download)
Download or read book Selling Solar in Minnesota Business Guide written by Minnesota Solar Office and published by . This book was released on 1980 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathanael Ojong
Publisher : Springer Nature
ISBN 13 : 3031138252
Total Pages : 389 pages
Book Rating : 4.56/5 ( download)
Download or read book Off-Grid Solar Electrification in Africa written by Nathanael Ojong and published by Springer Nature. This book was released on 2022-11-15 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates off-grid solar electrification in Africa by examining how political, economic, institutional, and social forces shape the adoption of off-grid solar technologies, including how issues of energy injustice are manifested at different levels and spaces. The book takes a historical, contemporary, and projective outlook using case studies from pre- and ongoing electrification communities in non-Western countries such as Ghana, Kenya, Rwanda, Senegal, Malawi, Tanzania, and Nigeria. Beyond the diverse nature of these countries in terms of their geographical location in West, East, and Southern Africa, each offers a different experience in terms of colonial history, economic and institutional infrastructure, social and cultural context, and level of adoption of off-grid solar technologies. Notably, the book contributes to the off-grid solar and energy justice scholarship in low-income non-Western contexts. It examines various approaches to energy justice and does so by engaging with Western and non-Western philosophical notions of the concept. It takes into consideration the major principles of Ubuntu philosophy with the adoption of off-grid solar technologies, hence enriching the energy justice framework. Finally, the book interrogates the degree to which the social mission that catalysed the expansion of the off-grid solar sector is being undermined by broader structural dynamics of the capital investment upon which it is reliant. It also argues that the ascendance of off-grid solar electrification in Africa is transformative in that it enables millions of people without access to or facing uncertainties linked to centralised grid energy to have access to basic energy services.
Author : David Wright
Publisher : Routledge
ISBN 13 : 1000557499
Total Pages : 247 pages
Book Rating : 4.97/5 ( download)
Download or read book Solarnomics written by David Wright and published by Routledge. This book was released on 2022-04-05 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Solar power has come of age. Not only has it become one of the key alternatives to fossil fuels, it can now be deployed in a way that makes a viable business with a financial profit. This book shows industry professionals and students how to do just that. Solarnomics describes the economics of building and operating a solar power plant today and provides a window into a future in which several technologies collaborate, and in which all participants in the electricity grid become smarter at scheduling both the supply and demand for electric power to give humanity a future that is sustainable, both environmentally and economically. The book shows how to estimate costs and revenues, how to tweak the design of a project to improve profitability, how to calculate return on investment, how to assess and deal with risk, how to raise capital, how to combine solar with batteries to make a hybrid microgrid, and how to be prepared for future developments in the evolving smart electricity grid. Solarnomics will enable professionals in the solar industry to assess the potential profitability of a proposed solar project, and it will enable students to add an extra dimension to their understanding of sustainability.
Author : Real Estate Research Corporation
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.20/5 ( download)
Download or read book Selling the Solar Home written by Real Estate Research Corporation and published by . This book was released on 1978 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 994 pages
Book Rating : 4.61/5 ( download)
Download or read book Advertising & Selling written by and published by . This book was released on 1912 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Keane
Publisher : Routledge
ISBN 13 : 1317816951
Total Pages : 206 pages
Book Rating : 4.59/5 ( download)
Download or read book Pico-solar Electric Systems written by John Keane and published by Routledge. This book was released on 2014-04-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of the technology behind the pico-solar revolution and offers guidance on how to test and choose quality products. The book also discusses how pioneering companies and initiatives are overcoming challenges to reach scale in the marketplace, from innovative distribution strategies to reach customers in rural India and Tanzania, to product development in Cambodia, product assembly in Mozambique and the introduction of ‘pay as you go’ technology in Kenya. Pico-solar is a new category of solar electric system which has the potential to transform the lives of over 1.6 billion people who live without access to electricity. Pico-solar systems are smaller and more affordable than traditional solar systems and have the power to provide useful amounts of electricity to charge the increasing number of low power consuming appliances from mobile phones, e-readers and parking metres, to LED lights which have the power to light up millions of homes in the same way the mobile phone has connected and empowered communities across the planet. The book explains the important role pico-solar has in reducing reliance on fossil fuels while at the same time tackling world poverty and includes useful recommendations for entrepreneurs, charities and governments who want to participate in developing this exciting and rapidly expanding market.
