The Essential Mcluhan

Author : Eric McLuhan
Publisher : House of Anansi
ISBN 13 : 9780887845659
Total Pages : 420 pages
Book Rating : 4.57/5 ( download)

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Download or read book Essential McLuhan written by Eric McLuhan and published by House of Anansi. This book was released on 1995 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan's insights are more applicable today than when he first announced them to a startled world in the 1960s. Here, in one concise volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

Author : Eric Mcluhan
Publisher : Basic Books
ISBN 13 : 9780465019953
Total Pages : 418 pages
Book Rating : 4.51/5 ( download)

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Download or read book The Essential Mcluhan written by Eric Mcluhan and published by Basic Books. This book was released on 1996-07-12 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation.“Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified.”From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.

Author : Eric McLuhan
Publisher :
ISBN 13 : 9786610221318
Total Pages : 407 pages
Book Rating : 4.16/5 ( download)

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Download or read book Essential McLuhan written by Eric McLuhan and published by . This book was released on 2005-12-03 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together the key writings of Marshall McLuhan. In a communications environment transformed by the rapid spread of electronic media, McLuhans insights are fresher and even more applicable than when first written.

Author : Michael McLuhan
Publisher : Wipf and Stock Publishers
ISBN 13 : 1606089927
Total Pages : 249 pages
Book Rating : 4.27/5 ( download)

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Download or read book The Medium and the Light written by Michael McLuhan and published by Wipf and Stock Publishers. This book was released on 2010-03-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.

Author : Marshall McLuhan
Publisher : OR Books
ISBN 13 : 1682190978
Total Pages : 274 pages
Book Rating : 4.75/5 ( download)

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Download or read book The Lost Tetrads of Marshall McLuhan written by Marshall McLuhan and published by OR Books. This book was released on 2017-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.

Author : Douglas Coupland
Publisher : Atlas and Company
ISBN 13 : 1935633163
Total Pages : 225 pages
Book Rating : 4.67/5 ( download)

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Download or read book Marshall McLuhan written by Douglas Coupland and published by Atlas and Company. This book was released on 2010-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.

Author : Marshall McLuhan
Publisher : Wipf and Stock Publishers
ISBN 13 : 1625648286
Total Pages : 336 pages
Book Rating : 4.80/5 ( download)

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Download or read book Culture Is Our Business written by Marshall McLuhan and published by Wipf and Stock Publishers. This book was released on 2015-02-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.

Author : Marshall MacLuhan
Publisher :
ISBN 13 :
Total Pages : 407 pages
Book Rating : 4.45/5 ( download)

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Download or read book Essential McLuhan written by Marshall MacLuhan and published by . This book was released on 1997 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Marshall McLuhan
Publisher : Neopoiesis Press, LLC
ISBN 13 : 9780983274704
Total Pages : 165 pages
Book Rating : 4.03/5 ( download)

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Download or read book Media and Formal Cause written by Marshall McLuhan and published by Neopoiesis Press, LLC. This book was released on 2011 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protégé son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. This small volume proffers a large understanding of this formative, previously mysterious level of invisible creation. Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to ye olde cliché, "like father, like son". While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think. -Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of Fast Media/Media Fast In Media and Formal Cause Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? Read on, and you shall find out. -David Rothenberg, Professor of Philosophy and Music, New Jersey Institute of Technology; author of Why Birds Sing and Thousand Mile Song Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was often accused of indulging in mere paradox. But Media and Formal Cause demonstrates the profound understanding that underlies the work of both Chesterton and McLuhan, the understanding that we live in a paradoxical world. Both McLuhan and Chesterton attempted to jar readers loose from what Cardinal Newman called "paper logic" into a recognition of the total situation in which we find ourselves. This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were. -Philip Marchand, author, Marshall McLuhan: The Medium and the Messenger A sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future. -Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of Digital McLuhan, and of New New Media

Author : Marshall McLuhan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537430058
Total Pages : 396 pages
Book Rating : 4.5X/5 ( download)

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Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.