Why Business People Speak Like Idiots

Author : Brian Fugere
Publisher : Simon and Schuster
ISBN 13 : 9780743269094
Total Pages : 194 pages
Book Rating : 4.98/5 ( download)

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Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Author : Bob Lutz
Publisher : Penguin
ISBN 13 : 1101608080
Total Pages : 240 pages
Book Rating : 4.81/5 ( download)

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Download or read book Icons and Idiots written by Bob Lutz and published by Penguin. This book was released on 2013-06-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders-good, bad, and ugly-who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. The result is a powerful and entertaining guide for any aspiring leader.

Author : Alan Philips
Publisher : Penguin
ISBN 13 : 1101580151
Total Pages : 358 pages
Book Rating : 4.58/5 ( download)

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Download or read book Idiot's Guide: Starting a Food Truck Business written by Alan Philips and published by Penguin. This book was released on 2012-04-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur

Author : Sunny Baker
Publisher : Penguin
ISBN 13 : 9780028639871
Total Pages : 340 pages
Book Rating : 4.71/5 ( download)

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Download or read book The Complete Idiot's Guide to Business Statistics written by Sunny Baker and published by Penguin. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Sunny Baker gives readers a step-by-step guide to choosing, using and interpreting statistical analyses for business. She approaches statistical evaluations as concepts, using no math and focusing on what businesspeople need to interpret.

Author : Thomas Erikson
Publisher : St. Martin's Essentials
ISBN 13 : 1250179955
Total Pages : 168 pages
Book Rating : 4.51/5 ( download)

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Download or read book Surrounded by Idiots written by Thomas Erikson and published by St. Martin's Essentials. This book was released on 2019-07-30 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague’s abrasive manner rub you the wrong way? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots’, communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people. Surrounded by Idiots is an international phenomenon, selling over 1.5 million copies worldwide. It offers a simple, yet ground-breaking method for assessing the personalities of people we communicate with – in and out of the office – based on four personality types (Red, Blue, Green and Yellow), and provides insights into how we can adjust the way we speak and share information. Erikson will help you understand yourself better, hone communication and social skills, handle conflict with confidence, improve dynamics with your boss and team, and get the best out of the people you deal with and manage. He also shares simple tricks on body language, improving written communication, advice on when to back away or when to push on, and when to speak up or shut up. Packed with ‘aha!’ and ‘oh no!’ moments, Surrounded by Idiots will help you understand and communicate with those around you, even people you currently think are beyond all comprehension. And with a bit of luck you can also be confident that the idiot out there isn’t you!

Author : C. John Sommerville
Publisher : InterVarsity Press
ISBN 13 : 083087559X
Total Pages : 156 pages
Book Rating : 4.97/5 ( download)

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Download or read book How the News Makes Us Dumb written by C. John Sommerville and published by InterVarsity Press. This book was released on 2009-09-20 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: We who live at the end of the twentieth century are better informed--and more quickly informed--than any people in history. So why do we also seem more confused, divided and foolish than ever before? Some pundits criticize the news media for political bias. Other analysts worry that up-to-the-minute news reports on radio and television oversimplify complex realities. Still more critics point out that today's reporters can't possibly be experts on the wide variety of subjects they cover. Historian C. John Sommerville thinks the problem with news is more basic. Focusing his critique on the news at its best, he concludes that even at its best it is beyond repair. Sommerville argues that news began to make us dumber when we insisted on having it daily. Now millions of column inches and airtime hours must be filled with information--every day, every hour, every minute. The news, Sommerville says, becomes the driving force for much of our public culture. News schedules turn politics into a perpetual campaign. News packaging influences the timing, content and perception of government initiatives. News frenzies make a superstition out of scientific and medical research. News polls and statistics create opinion as much as they gauge it. Lost in the tidal wave of information is our ability to discern truly significant news--and our ability to recognize and participate in true community. This eye-opening book is for everyone dissatisfied with the state of the news media, but especially for those who think the news really informs them about and connects them with the real world. Read it and you may never again know the tyranny of the daily newspaper or the nightly news broadcast.

Author : John Hoover
Publisher : ReadHowYouWant.com
ISBN 13 : 1427095167
Total Pages : 402 pages
Book Rating : 4.69/5 ( download)

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Download or read book HOW TO WORK FOR AN IDIOT (EasyRead Large Bold Edition) written by John Hoover and published by ReadHowYouWant.com. This book was released on 2003 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Hoover, an organizational leadership consultant, discusses how to deal with an "Idiot Boss" - or I-Boss - who does stupid things. Hoover distinguishes idiots from other tricky bosses, including those who think they are God, or who are paranoid, sadistic or Machiavellian. He leaves the reader with a couple of issues. First, you'll think no good, caring bosses still exist. Second, he doesn't tell you clearly where to set boundaries or when enough is finally enough. He often advocates appeasing bad bosses, although his other counsel on how to deal with them has some effective pointers. To his credit, Hoover is very candid about how he has learned from experience, including his mistakes. He offers personal examples from his experiences at Disney and elsewhere, and tries to write in a light-hearted or whimsical vein. getAbstract.com finds the book strongest when it is strategic and weakest when it tries to be funny, given that with bad bosses you only laugh to keep from crying.

Author : Robert Greene
Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.68/5 ( download)

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Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Author : Dan Lyons
Publisher : Hachette Books
ISBN 13 : 031630607X
Total Pages : 272 pages
Book Rating : 4.72/5 ( download)

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Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."

Author : Rob Fitzpatrick
Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.46/5 ( download)

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Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.