An Introduction To Visual Communication

Author : Susan B. Barnes
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433112577
Total Pages : 0 pages
Book Rating : 4.74/5 ( download)

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Download or read book An Introduction to Visual Communication written by Susan B. Barnes and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Visual Communication.

Author : Meredith Davis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350031836
Total Pages : 224 pages
Book Rating : 4.38/5 ( download)

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Download or read book Visual Communication Design written by Meredith Davis and published by Bloomsbury Publishing. This book was released on 2017-09-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.

Author : Kenneth L. Smith
Publisher : Routledge
ISBN 13 : 1135636532
Total Pages : 625 pages
Book Rating : 4.31/5 ( download)

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Download or read book Handbook of Visual Communication written by Kenneth L. Smith and published by Routledge. This book was released on 2004-12-13 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.

Author : Arthur Asa Berger
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
ISBN 13 : 9780767403696
Total Pages : 0 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Seeing Is Believing written by Arthur Asa Berger and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1997-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Deborah Curtiss
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.92/5 ( download)

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Download or read book Introduction to Visual Literacy written by Deborah Curtiss and published by Prentice Hall. This book was released on 1987 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Brooke Barnett
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433109041
Total Pages : 0 pages
Book Rating : 4.42/5 ( download)

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Download or read book An Introduction to Visual Theory and Practice in the Digital Age written by Brooke Barnett and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in digital technology over the past two decades have created a wide array of new media platforms, channels, and delivery mechanisms. Through these, people can receive staggering amounts of content. As a result, both consumers and producers of media have exciting new options in creating and acquiring content. An Introduction to Visual Theory and Practice in the Digital Age is designed to prepare students for becoming producers of sophisticated digital media. It combines elements of visual theory and design with the practice of creating interactive media content. A framework for working in the digital world is also provided: students are asked to consider the legal, ethical, and historical aspects of visual theory and design and then combine those concepts with visual design principles and proper composition of still images, video, and sound. Real-world examples are provided, with a section where media professionals explain how theory and practice are brought together. Designed as an introduction to the field, this book is suitable for undergraduate courses including those in multimedia journalism, visual communication, and mass communication practices.

Author : Ji Yong Park
Publisher :
ISBN 13 : 9788931434347
Total Pages : 0 pages
Book Rating : 4.40/5 ( download)

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Download or read book Visual Communication in Digital Design written by Ji Yong Park and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The art of visual communication is the arrangement of designelements in a way that is balanced, visually appealing and mostimportantly, effectively delivers its intended message to the targetaudience. This full-color tutorial serves as an introduction tounderstanding this art of visual communication and the creativeprocess of design. The author presents the basic elements of design -line, shape, color, typography " placing these into a visual structurethat always keeps in mind the audiences visual perception.

Author : John Morgan
Publisher : Hodder Education
ISBN 13 : 9780713164664
Total Pages : 133 pages
Book Rating : 4.62/5 ( download)

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Download or read book See what I Mean written by John Morgan and published by Hodder Education. This book was released on 1986 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Meredith J. Davis
Publisher :
ISBN 13 : 9781474208468
Total Pages : pages
Book Rating : 4.60/5 ( download)

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Download or read book Visual Communication Design written by Meredith J. Davis and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David Machin
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110370522
Total Pages : 768 pages
Book Rating : 4.22/5 ( download)

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Download or read book Visual Communication written by David Machin and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-04-30 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory.The volumehas a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis.The chapters are all written by quality theorists and researchers, with a view thattheresearchshould be accessible to non-specialists in their own field while at the same time maintaining a high quality of work.The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.