Basics Design 03 Typography

Author : Gavin Ambrose
Publisher : AVA Publishing
ISBN 13 : 2940373353
Total Pages : 187 pages
Book Rating : 4.52/5 ( download)

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Download or read book Basics Design 03: Typography written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005-06 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.

Author : Michael Harkins
Publisher : AVA Publishing
ISBN 13 : 9782940411825
Total Pages : 0 pages
Book Rating : 4.24/5 ( download)

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Download or read book Basics Typography 03: Understanding Type written by Michael Harkins and published by AVA Publishing. This book was released on 2013-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you specialize in typography as a subject in itself or use type within your graphic or communication designs, understanding more about what type is and how it works will inform your practice and improve your work. If you want to know more about the difference between Bodoni and Bembo; why Arial is not the same as Helvetica and what alternatives to consider; what types to respect and what types to avoid, then you will discover the answers here. This book is about looking closer at what most take for granted. Once hooked, you will never see type in the same way again.

Author : Gavin Ambrose
Publisher : A&C Black
ISBN 13 : 294041176X
Total Pages : 202 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Fundamentals of Typography written by Gavin Ambrose and published by A&C Black. This book was released on 2011-08-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.

Author : Gavin Ambrose
Publisher : AVA Publishing
ISBN 13 : 2940373280
Total Pages : 186 pages
Book Rating : 4.84/5 ( download)

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Download or read book Basics Design 01: Format written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design. Basics Design- Format provides a detailed guide to successful implementation of format for students and professionals alike.

Author : Neil Leonard
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034088
Total Pages : 200 pages
Book Rating : 4.82/5 ( download)

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Download or read book Basics Graphic Design 03: Idea Generation written by Neil Leonard and published by Bloomsbury Publishing. This book was released on 2017-07-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.

Author : Timothy Samara
Publisher : Rockport Pub
ISBN 13 : 9781592531905
Total Pages : 260 pages
Book Rating : 4.03/5 ( download)

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Download or read book Typography Workbook written by Timothy Samara and published by Rockport Pub. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.

Author : Elizabeth Resnick
Publisher : John Wiley & Sons
ISBN 13 : 9780471418290
Total Pages : 270 pages
Book Rating : 4.93/5 ( download)

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Download or read book Design for Communication written by Elizabeth Resnick and published by John Wiley & Sons. This book was released on 2003-06-10 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Author : Gavin Ambrose
Publisher : AVA Publishing
ISBN 13 : 9782884790642
Total Pages : 0 pages
Book Rating : 4.40/5 ( download)

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Download or read book Typography written by Gavin Ambrose and published by AVA Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the process of generating creative ideas and concepts, this book identifies methods used by designers to start the process that eventually leads to a finished piece of work. "Basics Design" offers a useable approach to design as a problem-solving activity.

Author : Paul Harris
Publisher : Bloomsbury Publishing
ISBN 13 : 1474225284
Total Pages : 201 pages
Book Rating : 4.81/5 ( download)

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Download or read book Typography written by Paul Harris and published by Bloomsbury Publishing. This book was released on 2017-02-23 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design---

Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350033979
Total Pages : 184 pages
Book Rating : 4.79/5 ( download)

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Download or read book Basics Design: Print and Finish written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-08-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.