Becoming A Public Relations Writer

Author : Ronald D. Smith
Publisher : Taylor & Francis
ISBN 13 : 0805842608
Total Pages : 481 pages
Book Rating : 4.09/5 ( download)

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Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Taylor & Francis. This book was released on 2003 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students of public relations, this second edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.

Author : Whitney Lehmann
Publisher : Routledge
ISBN 13 : 1351261908
Total Pages : 282 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Public Relations Writer’s Handbook written by Whitney Lehmann and published by Routledge. This book was released on 2019-12-06 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

Author : Joseph M. Zappala
Publisher : Routledge
ISBN 13 : 1135231583
Total Pages : 312 pages
Book Rating : 4.83/5 ( download)

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Download or read book Public Relations Writing Worktext written by Joseph M. Zappala and published by Routledge. This book was released on 2010-04-02 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 0415888026
Total Pages : 434 pages
Book Rating : 4.28/5 ( download)

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Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2012 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at students of public relations, this fourth edition provides practical writing instruction for those preparing to enter the public relations profession. It uses a process approach to address a variety of writing formats and circumstances.

Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 1317302974
Total Pages : 992 pages
Book Rating : 4.71/5 ( download)

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Download or read book Becoming a Public Relations Writer written by Ronald D. Smith and published by Routledge. This book was released on 2016-08-05 with total page 992 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Author : Thomas Harvey Bivins
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.98/5 ( download)

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Download or read book Handbook for Public Relations Writing written by Thomas Harvey Bivins and published by N T C Business Books. This book was released on 1995 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a wealth of illustrations, examples, and practice assignments, this book covers every key PR document needed on the job: press releases, PSAs, annual reports, newsletters, magazines, trade journals, brochures, print ads, and speeches and presentations.

Author : Janet Mizrahi
Publisher : Business Expert Press
ISBN 13 : 1631573063
Total Pages : 135 pages
Book Rating : 4.64/5 ( download)

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Download or read book Writing For Public Relations written by Janet Mizrahi and published by Business Expert Press. This book was released on 2015-12-29 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.

Author : Charles Marsh
Publisher : Routledge
ISBN 13 : 1317343875
Total Pages : 410 pages
Book Rating : 4.75/5 ( download)

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Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

Author : W. Richard Whitaker
Publisher : Routledge
ISBN 13 : 0429801688
Total Pages : 402 pages
Book Rating : 4.86/5 ( download)

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Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2019-03-14 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.

Author : Dennis L. Wilcox
Publisher : Prentice Hall
ISBN 13 : 9780205211678
Total Pages : 0 pages
Book Rating : 4.74/5 ( download)

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Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.