Biography Of An Idea

Author : Edward L. Bernays
Publisher : Open Road Media
ISBN 13 : 1497698677
Total Pages : 965 pages
Book Rating : 4.73/5 ( download)

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Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Author : Charles Seife
Publisher : Souvenir Press
ISBN 13 : 1782837329
Total Pages : 253 pages
Book Rating : 4.29/5 ( download)

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Download or read book Zero written by Charles Seife and published by Souvenir Press. This book was released on 2019-11-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK The Babylonians invented it, the Greeks banned it, the Hindus worshipped it, and the Christian Church used it to fend off heretics. Today it's a timebomb ticking in the heart of astrophysics. For zero, infinity's twin, is not like other numbers. It is both nothing and everything. Zero has pitted East against West and faith against reason, and its intransigence persists in the dark core of a black hole and the brilliant flash of the Big Bang. Today, zero lies at the heart of one of the biggest scientific controversies of all time: the quest for a theory of everything. Within the concept of zero lies a philosophical and scientific history of humanity. Charles Seife's elegant and witty account takes us from Aristotle to superstring theory by way of Egyptian geometry, Kabbalism, Einstein, the Chandrasekhar limit and Stephen Hawking. Covering centuries of thought, it is a concise tour of a world of ideas, bound up in the simple notion of nothing.

Author : Adrian Marino
Publisher : SUNY Press
ISBN 13 : 9780791428931
Total Pages : 354 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Biography of "the Idea of Literature" written by Adrian Marino and published by SUNY Press. This book was released on 1996-01-01 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive examination of the meaning, history, and evolution of the basic notion of "literature" from antiquity to the seventeenth century.

Author : Kathleen Weidner Zoehfeld
Publisher : Astra Publishing House
ISBN 13 : 1635923956
Total Pages : 34 pages
Book Rating : 4.57/5 ( download)

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Download or read book Light Bulb written by Kathleen Weidner Zoehfeld and published by Astra Publishing House. This book was released on 2021-08-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: EUREKA! Great things happen when science crosses history! Discover the all-true stories of your favorite inventions with this new multicultural STEM series that takes readers on a journey through time and around the world. A perfect choice for kids ages 4–8 who love to figure out how things work! Electric lights--without them, we'd be in the dark! Here is a "biography" of the light bulb, an essential invention that lights up our days and nights. From the first spark of Thomas Alva Edison's idea to the spread of electric lights around the world, Light Bulb is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series, each book covering one groundbreaking, world-changing discovery that millions of people use every single day.

Author : Edward L. Bernays
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.26/5 ( download)

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Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Author : Lori Haskins Houran
Publisher : Astra Publishing House
ISBN 13 : 163592474X
Total Pages : 34 pages
Book Rating : 4.49/5 ( download)

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Download or read book Bicycle written by Lori Haskins Houran and published by Astra Publishing House. This book was released on 2021-08-03 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who likes bikes? Just about everyone! Here is a "biography" of bicycles, an essential invention that keeps people rolling! From the first spark of an idea of a new way to get around to the spread of bicycles throughout the world, Bicycle is a fun and informative look at an invention that makes a huge difference in our lives. This STEAM nonfiction title is part of the new Eureka! series with each book focusing on one groundbreaking, world-changing discovery that millions of people use every single day.

Author : Paul Allen
Publisher : Penguin UK
ISBN 13 : 0241953715
Total Pages : 392 pages
Book Rating : 4.16/5 ( download)

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Download or read book Idea Man written by Paul Allen and published by Penguin UK. This book was released on 2012 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's it like to start a revolution? How do you build the biggest tech company in the world? And why do you walk away from it all? Paul Allen co-founded Microsoft. Together he and Bill Gates turned an idea - writing software - into a company and then an entire industry. This is the story of how it came about: two young mavericks who turned technology on its head, the bitter battles as each tried to stamp his vision on the future and the ruthless brilliance and fierce commitment.

Author : Rainer Funk
Publisher : A&C Black
ISBN 13 : 9780826415196
Total Pages : 188 pages
Book Rating : 4.99/5 ( download)

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Download or read book Erich Fromm written by Rainer Funk and published by A&C Black. This book was released on 2000-01-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lavishly illustrated biography covers Fromm's entire life, from his traditional Jewish upbringing to his association with the Frankfurt School. Fromm's work (1900-1980) is more compelling and popular in our century than ever before. It took a decisive turn as he encountered Freudian psychoanalysis--even as Fromm critiqued it throughout much of his lifetime. Funk covers with great sensitivity Fromm's seminal work with the so-called Frankfurt School of social critics as well as his break with it, his move to the U.S., his personal and professional relationship with Karen Horney, his associations with The New School in New York City and with D.T. Suzuki--living in Mexico "part time." More than 200 photographs and other memorabilia make this a compelling pictorial biography.

Author : Thi Bui
Publisher : Abrams
ISBN 13 : 1613129300
Total Pages : 320 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Best We Could Do written by Thi Bui and published by Abrams. This book was released on 2017-03-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: National bestseller 2017 National Book Critics Circle (NBCC) Finalist ABA Indies Introduce Winter / Spring 2017 Selection Barnes & Noble Discover Great New Writers Spring 2017 Selection ALA 2018 Notable Books Selection An intimate and poignant graphic novel portraying one family’s journey from war-torn Vietnam, from debut author Thi Bui. This beautifully illustrated and emotional story is an evocative memoir about the search for a better future and a longing for the past. Exploring the anguish of immigration and the lasting effects that displacement has on a child and her family, Bui documents the story of her family’s daring escape after the fall of South Vietnam in the 1970s, and the difficulties they faced building new lives for themselves. At the heart of Bui’s story is a universal struggle: While adjusting to life as a first-time mother, she ultimately discovers what it means to be a parent—the endless sacrifices, the unnoticed gestures, and the depths of unspoken love. Despite how impossible it seems to take on the simultaneous roles of both parent and child, Bui pushes through. With haunting, poetic writing and breathtaking art, she examines the strength of family, the importance of identity, and the meaning of home. In what Pulitzer Prize–winning novelist Viet Thanh Nguyen calls “a book to break your heart and heal it,” The Best We Could Do brings to life Thi Bui’s journey of understanding, and provides inspiration to all of those who search for a better future while longing for a simpler past.

Author : Prince
Publisher : One World
ISBN 13 : 039958966X
Total Pages : 290 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Beautiful Ones written by Prince and published by One World. This book was released on 2019-10-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • The brilliant coming-of-age-and-into-superstardom story of one of the greatest artists of all time, in his own words—featuring never-before-seen photos, original scrapbooks and lyric sheets, and the exquisite memoir he began writing before his tragic death NAMED ONE OF THE BEST MUSIC BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST AND THE GUARDIAN • NOMINATED FOR THE NAACP IMAGE AWARD Prince was a musical genius, one of the most beloved, accomplished, and acclaimed musicians of our time. He was a startlingly original visionary with an imagination deep enough to whip up whole worlds, from the sexy, gritty funk paradise of “Uptown” to the mythical landscape of Purple Rain to the psychedelia of “Paisley Park.” But his most ambitious creative act was turning Prince Rogers Nelson, born in Minnesota, into Prince, one of the greatest pop stars of any era. The Beautiful Ones is the story of how Prince became Prince—a first-person account of a kid absorbing the world around him and then creating a persona, an artistic vision, and a life, before the hits and fame that would come to define him. The book is told in four parts. The first is the memoir Prince was writing before his tragic death, pages that bring us into his childhood world through his own lyrical prose. The second part takes us through Prince’s early years as a musician, before his first album was released, via an evocative scrapbook of writing and photos. The third section shows us Prince’s evolution through candid images that go up to the cusp of his greatest achievement, which we see in the book’s fourth section: his original handwritten treatment for Purple Rain—the final stage in Prince’s self-creation, where he retells the autobiography of the first three parts as a heroic journey. The book is framed by editor Dan Piepenbring’s riveting and moving introduction about his profound collaboration with Prince in his final months—a time when Prince was thinking deeply about how to reveal more of himself and his ideas to the world, while retaining the mystery and mystique he’d so carefully cultivated—and annotations that provide context to the book’s images. This work is not just a tribute to an icon, but an original and energizing literary work in its own right, full of Prince’s ideas and vision, his voice and image—his undying gift to the world.