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Author : David Ogilvy
Publisher : Scribner
ISBN 13 : 9780689108099
Total Pages : 181 pages
Book Rating : 4.95/5 ( download)
Download or read book Blood, Brains & Beer written by David Ogilvy and published by Scribner. This book was released on 1978-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.74/5 ( download)
Download or read book Blood, Brains and Beer written by David Ogilvy and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. R. D. Lipp
Publisher : Rowman & Littlefield
ISBN 13 : 1590772962
Total Pages : 252 pages
Book Rating : 4.66/5 ( download)
Download or read book The I-Like-My-Beer Diet written by M. R. D. Lipp and published by Rowman & Littlefield. This book was released on 2014-03-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first thing to be understood about this book is its utter seriousness. This is not a flippant diet but a well-thought-out innovation by a man who has spent years grappling with his own weight problem and his love of beer. Now, believe it or not, thanks to Dr. Lipp you can lose weight without giving up beer on his remarkable I-Like-My-Beer Diet. Recognizing that no one likes to diets or wants to change his or her eating habits forever, Dr. Lipp has devised a weight-loss program designed to take off ten or more pounds in twelve days in as painless a manner as possible—with two (or three) beers a day. Dr. Lipp gives five basic reasons why beer is compatible with weight loss: beer complements a high protein, low-fat diet; beer is itself comparatively low in calories; beer is nutritious; beer is filling; and beer is relaxing, which helps you deal with you deal with the diet-deprivation syndrome. Each day’s menu program includes breakfast, lunch, dinner, and, of course, beer. As flexible as it is serious, The I-Like-My-Beer Diet offers three options for each meal: recipes for dishes to make at home, suggestions for restaurant dining, and brown bag meals for lunch or dinner. Tips on diet survival at parties and on weekends are included. Calorie listing for most popular domestic and imported beers are provided. The I-Like-My-Beer Diet may sound too good to be true, but it works! So reach for your favorite brew, follow Dr. Lipp’s diet, and you’ll find yourself ten or more pounds lighter in just twelve days. Cheers!
Author : Peter Krass
Publisher : John Wiley & Sons
ISBN 13 : 9780471354871
Total Pages : 518 pages
Book Rating : 4.72/5 ( download)
Download or read book The Book of Management Wisdom written by Peter Krass and published by John Wiley & Sons. This book was released on 2000-04-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jack Welch, Bob Galvin Weill und Alfred P. Sloan gehören zu den erfolgreichsten Managern. In dieser 5. Folge der anerkannten Reihe "Business Wisdom" offenbaren sie ihre Tipps und Strategien. Dieses Buch bietet einen ausführlichen Einblick in eine Vielfalt von Managementthemen und gibt Informationen zu einem breiten Spektrum wichtiger internationaler Fragen, inklusive so bedeutender Schlüsselthemen wie Auswahl und Einstellung von Mitarbeitern und der Einfluß von IT auf das Management. Wie bei allen Titeln dieser Reihe gibt der Herausgeber Peter Krass auch hier eine Einführung zu jedem Fragenkomplex, hebt besonders wichtige Kommentare und Beiträge hervor und liefert darüber hinaus relevante und interessante Hintergrundinformation zu jedem der diskutierten Themen.
Author : David Ogilvy
Publisher : John Wiley & Sons
ISBN 13 : 9780471180029
Total Pages : 218 pages
Book Rating : 4.25/5 ( download)
Download or read book An Autobiography written by David Ogilvy and published by John Wiley & Sons. This book was released on 1997-02-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Ogilvy schuf eines der größten Imperien der Werbebranche der Welt - quasi aus dem Nichts! Seine Autobiographie, gespickt mit fesselnd erzählten Anekdoten, läßt den Leser teilhaben am Auf und Ab seines keineswegs geradlinigen Werdeganges, an seinen ersten Eindrücken von Amerika, seinem mittelalterlichen Schloß in Frankreich... Eine spannende, aufschlußreiche Lektüre.
Author : Kenneth Roman
Publisher : St. Martin's Press
ISBN 13 : 9780230618343
Total Pages : 304 pages
Book Rating : 4.40/5 ( download)
Download or read book The King of Madison Avenue written by Kenneth Roman and published by St. Martin's Press. This book was released on 2010-06-08 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Author : Andrew Zimmern
Publisher : Delacorte Press
ISBN 13 : 0375898700
Total Pages : 210 pages
Book Rating : 4.09/5 ( download)
Download or read book Andrew Zimmern's Bizarre World of Food: Brains, Bugs, and Blood Sausage written by Andrew Zimmern and published by Delacorte Press. This book was released on 2011-05-10 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about eating giant flying ants? Or raw camel kidneys? Well, read on to watch Andrew Zimmern -- star of TV's Bizarre Foods -- not only eat these unique and gross foods, but live to tell the tale about the people, places, and adventures he's had while roaming the world in search of new and exciting meals. Zimmern takes readers from country to country, visiting local markets, participating in cultural feasts, and chasing down native wildlife to taste what each country has to offer, and discovering what is most authentic about each place he visits and the amazing information he receives while traveling to these countries. And you can too! Come along on Andrew's amazing adventures and learn fun facts about the animals he encounters, the people he meets, and the places he explores. You'll also find cool recipes to try at home. So let Andrew Zimmern be your guide as he takes you around the world, eating his way through foods one couldn't even dream of eating, while celebrating the undiscovered destinations and weird wonders still taking place today.
Download or read book New York Magazine written by and published by . This book was released on 1983-08-22 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Download or read book New York Magazine written by and published by . This book was released on 1983-08-22 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Author : Forbes Magazine Staff
Publisher : John Wiley & Sons
ISBN 13 : 0471143146
Total Pages : 372 pages
Book Rating : 4.47/5 ( download)
Download or read book Forbes Greatest Business Stories of All Time written by Forbes Magazine Staff and published by John Wiley & Sons. This book was released on 1996-10-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jetzt neu als Broschurausgabe präsentiert dieses Buch die 20 beispielhaften Geschichten unternehmerischen Erfolges, die jeder gebildete Geschäftsmann einfach lesen muß. Unbändiger Ehrgeiz, geniale Führungsgröße, Geschäftemacherei und harte Arbeit - das sind die Zutaten für geschäftlichen Erfolg. Harvard-Journalist Dan Gross beschreibt mit jeder einzelnen Geschichte nicht nur die jeweilige Unternehmerpersönlichkeit, sondern auch die dahinterstehende Gesellschaft, und zwar spannend und dramatisch, gespickt mit Weisheiten und geheimen Erfolgsrezepten. (10/97)
