Boeing Versus Airbus

Author : John Newhouse
Publisher : Vintage
ISBN 13 : 1400078725
Total Pages : 274 pages
Book Rating : 4.21/5 ( download)

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Download or read book Boeing versus Airbus written by John Newhouse and published by Vintage. This book was released on 2008-01-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Author : Scott Hamilton
Publisher :
ISBN 13 : 9781737640523
Total Pages : pages
Book Rating : 4.2X/5 ( download)

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Download or read book Air Wars written by Scott Hamilton and published by . This book was released on 2021-09-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mohan R. Pandey
Publisher : Createspace Independent Pub
ISBN 13 : 9781450501132
Total Pages : 242 pages
Book Rating : 4.33/5 ( download)

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Download or read book How Boeing Defied the Airbus Challenge written by Mohan R. Pandey and published by Createspace Independent Pub. This book was released on 2010 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time since WWII, a European airplane manufacturer, Airbus, not only succeeded in challenging Boeing, the storied American aviation titan, but also nearly crippled the giant-a fate fully realized by McDonnell Douglas, a previous American icon. This book chronicles an insider's account of more than two decades of how Boeing fought back in the extremely fierce, high-stakes, and highly political quest for global aviation supremacy. The book also shows how the industry shapes the regulations and, working with the regulators, how it has changed the direction of aviation.

Author : Facundo Conforti
Publisher : Biblioteca Aeronáutica
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4./5 ( download)

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Download or read book Airbus vs Boeing written by Facundo Conforti and published by Biblioteca Aeronáutica . This book was released on 2022-06-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aeronautical industry has been captivated by different engineering works over the decades. In more than 100 years of aviation, humanity has enjoyed countless achievements on the part of the aeronautical pioneers who marked a point in the history of transport. In the face of a constantly growing aeronautical market, new entrepreneurs and dreamers have been encouraged to develop their own aircraft with which, in some cases, they have managed to enter the aeronautical world. But all this has a starting point where everything begins with a vision, and this principle has not been alien to the two major companies in the aeronautical industry, Airbus and Boeing. Two giants of the aeronautical world that transcended borders and overcame the most insurmountable challenges that man had set himself in the aeronautical industry within his short life. Throughout the pages we will learn about the beginnings of these two giants starting with the history of each one and analyzing their evolution over time. Two industry leaders who continue to offer majestic engineering works in the service of commercial and military aviation. The undisputed leaders of the aeronautical industry detailed from their inception to the present times where they continue to innovate with state-of-the-art aircraft that invade the market.

Author : Peter Robison
Publisher : Anchor
ISBN 13 : 0593082516
Total Pages : 337 pages
Book Rating : 4.15/5 ( download)

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Download or read book Flying Blind written by Peter Robison and published by Anchor. This book was released on 2022-10-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BUSINESS BEST SELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg. Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company’s history—and one of the costliest corporate scandals ever. How did things go so horribly wrong at Boeing? Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities. By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company’s fateful merger with McDonnell Douglas in the late ‘90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.

Author : John Newhouse
Publisher : Alfred A. Knopf
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Sporty Game written by John Newhouse and published by Alfred A. Knopf. This book was released on 1982 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rajat Narang
Publisher :
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.40/5 ( download)

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Download or read book Airbus Vs. Boeing: Aviation's Dramatic Narrow Body Cliffhanger Spanning 3+ Decades! - Strategy Perspective - I written by Rajat Narang and published by . This book was released on 2020-10-17 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Commercial Aviation War-Zone has been characterized by the incessant battles for market domination waged between the duopoly of industry behemoths, Airbus & Boeing, raging on for almost half a century now with the sworn transatlantic rivals frequently exchanging airplane salvos and technology barbs targeted precisely at each other. This work on the Airbus vs. Boeing arch-rivalry; an outright multi-decennial cliffhanger, especially in the commercial narrow body aircraft market; decrypts & unravels the relative strategy playbooks as well as game plans of the two aerospace giants in an unbiased longitudinal analysis. It deciphers Airbus' meteoric rise in the narrow body aircraft market starting out as a virtual industry underdog & rookie to become a worthy & equal adversary within a span of 3 decades. The analysis unravels & chronicles as to how Airbus challenged the market hegemony of Boeing, a clearly overmatched foe, by effectively taking on and tactically undercutting its marketing juggernaut & financial heft to become its nemesis. It further shows how Boeing persisted with its mostly wide body obsessed product strategy in the 'War of Competing Strategy Orientations & Foci' for decades with the reactive strategy focus & posture adopted for the narrow body market ultimately scripting its fall from grace. The unbiased longitudinal analysis unravels as to how one side has played it out smartly; 'Outfoxing' the 'In-the-Lead' enemy; to being almost on the verge of mounting the final push towards summiting the narrow body market peak before the massive avalanche hit while the other messed it up terribly in 'The Death Zone', necessitating a difficult MEDEVAC mission and a subsequent re-routing straight to the maintenance hangar for a long impending overhaul visit... What this two-part series could be best compared to is a half time game review & match analysis from the strategy perspective... If you love Aviation and/or are smitten by Strategy, then this is the flight and the window seat for you in the first class! Hop on!

Author : Philip K. Lawrence
Publisher : Routledge
ISBN 13 : 1351945858
Total Pages : 160 pages
Book Rating : 4.51/5 ( download)

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Download or read book Deep Stall written by Philip K. Lawrence and published by Routledge. This book was released on 2017-05-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deep Stall applies a framework of strategic analysis to the Boeing Company. Boeing is the world's largest aerospace / defence company, with turnover in the region of US $60bn. The book examines the relative decline of Boeing in the civil aircraft market in relation to European manufacturer, Airbus. The aim of the book is to utilize the concept of strategic value to explain Boeing's decline. The authors define this concept as investment in people and technology to leverage future market success by developing innovative new products, arguing that Boeing has neglected strategic value in favour of shareholder value, defined in terms of short-term cash benefits. The rationale for the book exists both in the fact that the story in itself is interesting and also in the wider framework of analysis concerning the correct strategic approach for running a high technology business. The argument illustrates what can happen when quarterly returns become the predominant strategic rationale for a company. In the U.S. the business media (Economist, Forbes, Fortune, and Business Week etc) are now focusing on the question of Boeing's decline and the major implications for the U.S. national interest. Boeing is one of the jewels in the US technology crown, but today U.S. jobs and capability are being exported abroad, with most of its aircraft program work based in Asia. This is a hot topic in the US which explains why the business media are now so interested in this question. The book sits squarely in the centre of this debate. Deep Stall concludes with a brief analysis of the recent fight-back that has been evident in Boeing's fortunes and the successful campaign to sell the new 787. The authors probe the question of whether Airbus or Boeing is likely to dominate in the next ten or fifteen years.

Author : Guy Norris
Publisher : Quarto Publishing Group USA
ISBN 13 : 161673227X
Total Pages : 161 pages
Book Rating : 4.71/5 ( download)

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Download or read book Boeing 787 Dreamliner written by Guy Norris and published by Quarto Publishing Group USA. This book was released on 2009-11-15 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story behind the innovative widebody jet’s “troubled but also path-breaking development,” with hundreds of photos (Airways). With the launch of its superjumbo, the A380, Airbus made what looked like an unbeatable bid for commercial aviation supremacy. But archrival Boeing responded: Not so fast. Boeing’s 787 Dreamliner would generate more excitement—and more orders—than any commercial airplane in the company’s history. This book offers a fascinating behind-the-scenes look at the first all-new airplane developed by Boeing since its 1990 launch of the 777. With hundreds of photographs and diagrams, Boeing 787 Dreamliner closely details the design and building of Boeing’s new twin-engine jet airliner, as well as the drama behind its launch: the key players, the controversies, the critical decisions about materials and technology—the plastic reinforced with carbon fiber that make this mid-sized widebody super lightweight. And here, from every angle, is the Dreamliner itself, in all its gleaming readiness to rule the air.

Author : Sascha Mayer
Publisher : GRIN Verlag
ISBN 13 : 3638023117
Total Pages : 91 pages
Book Rating : 4.15/5 ( download)

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Download or read book Airbus versus Boeing. Strategic Management Report written by Sascha Mayer and published by GRIN Verlag. This book was released on 2008-03-11 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Study from the year 2007 in the subject Business economics - Operations Research, grade: 1,0, University of Southern California (Business Faculty), course: Strategic Management, language: English, abstract: The purpose of this report is to provide a Strategic Management Report with detailed strategic analyses of the dominant civil aircraft manufacturers Airbus and Boeing. The discussion main part of this report is separated into internal and external analyses, which are reasoned in greater detail and supported with reasonable graphs and tables in the attached Appendices. Finally, conclusions are drawn as to which is the more strategic savvy and which company has the more sustainable enterprise; and there is a recommendation given in which company a potential investor should rather invest in. Airbus and Boeing are having a neck-and-neck race in the aircraft industry for jets over 100 seats between Airbus and Boeing about the market leadership. After Airbus overtook its rival the first time in 2001 in terms of aircraft order and delivery, it stayed in front the last years until Boeing got back on top in 2006. The aircraft manufacturing industry is constantly growing, a global market and had a size of US$ 63 billion revenues in 2006. It is characterized by high entry barriers and investment in R&D and by a duopoly with Airbus and Boeing having a market share of 86% for aircrafts over 100 seats. At the moment Airbus is in weaker financial position than its competitor. Boeing had an average year in 2006 with a moderate and good profitability, whereas Airbus is not in the red, but it is remarkable that the company had a bad year caused by the production and delivery problems with the A380, connecting with the delay compensations. In general, both Airbus and Boeing experience a strong support by the parent companies, whereas Boeing’s outstanding and tightened military division strongly keeps the commercial airplane division on the ground and gives it an edge. In terms of product strategy the strength of the one is the weakness of the other: Boeing found no real answer on the A380 as mega-jumbo, but is highly successful with its B787 in the mid-size, long-range segment, where Airbus is lagging behind with its try to catch up through the A350. The market opportunities for both companies and strategies exist with increasing air traffic, especially in Asia with its upcoming markets China and India. On the other side increasing prices for raw materials or indirectly oil price fluctuations, and the risk of a new external shocks are threatening the performance.