Brand Brilliance

Author : Rashed Halim
Publisher : Ocleno
ISBN 13 :
Total Pages : 5 pages
Book Rating : 4./5 ( download)

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Download or read book DesignCraft: Navigating the Depths of Brand Brilliance written by Rashed Halim and published by Ocleno. This book was released on 2023-12-14 with total page 5 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dive into the intricate world of brand design with 'DesignCraft: Navigating the Depths of Brand Brilliance.' This comprehensive guide takes readers on a journey through the alchemical foundations, the harmonious symphony of visuals, and the narrative tapestry that defines brands. Explore the dynamic landscape of digital branding, learn to build trust through authenticity, and embark on a visionary exploration of the future of brand design. From color psychology to artificial intelligence, this book offers a rich tapestry of insights, case studies, and strategies to craft brands that resonate, endure, and evolve in an ever-changing marketplace.

Author : Fiona Humberstone
Publisher :
ISBN 13 : 9780956454546
Total Pages : pages
Book Rating : 4.42/5 ( download)

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Download or read book Brand Brilliance written by Fiona Humberstone and published by . This book was released on 2017-05-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Chinwe Esimai
Publisher : Harper Horizon
ISBN 13 : 0785241698
Total Pages : 273 pages
Book Rating : 4.90/5 ( download)

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Download or read book Brilliance Beyond Borders written by Chinwe Esimai and published by Harper Horizon. This book was released on 2022-03-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if the traditional narrative about immigrant women--that those who come to the United States will succeed as long as they work hard, stay focused, and have supportive families--is a lie? Of the 73 million women in the US workforce, 11.5 million are foreign-born. The truth is--even in the midst of headlines and political debates about immigration reform and in the wake of MeToo and other female-centric movements--millions of immigrants, especially women, aren’t living their fullest potential. Based on her personal experience and the stories of trailblazing women from around the world and in diverse industries, author Chinwe Esimai shares five indispensable traits that make an ocean of difference between immigrants who live as mere shadows of their truest potential and those who find purpose and fulfillment--what Chinwe refers to as their immigrace: Saying yes to your immigrace, an immigrant woman’s expression of her highest purpose and potential Daring to play in the big leagues Transforming failure Embracing change and blending differences Finding joy and healing These five traits are the foundation of the Brilliance Blueprint, a step-by-step guide to help readers achieve to their own extraordinary results and build their own remarkable legacies.

Author : David Kord Murray
Publisher : Penguin
ISBN 13 : 1101136278
Total Pages : 304 pages
Book Rating : 4.70/5 ( download)

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Download or read book Borrowing Brilliance written by David Kord Murray and published by Penguin. This book was released on 2009-09-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-"borrowing". As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

Author : Karen Leland
Publisher : Entrepreneur Press
ISBN 13 : 1613083394
Total Pages : 224 pages
Book Rating : 4.90/5 ( download)

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Download or read book The Brand Mapping Strategy written by Karen Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.

Author : Simon T. Bailey
Publisher : Harper Collins
ISBN 13 : 0061752053
Total Pages : 212 pages
Book Rating : 4.56/5 ( download)

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Download or read book Release Your Brilliance written by Simon T. Bailey and published by Harper Collins. This book was released on 2009-10-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each of us is born brilliant. Then we spend the rest of our lives having our brilliance buried by people, circumstances, and experiences. Eventually, we forget that we ever had genius and special talents, and our brilliance is locked away in a vault deep within. So we settle for who we are, instead of striving for who we were meant to be. Release Your Brilliance provides the combination to the vault where your brilliance is kept. After struggling for thirty-two years with disillusion, defeat, and despair, author Simon T. Bailey cracked the code to personal transformation, turning his life around and becoming a highly successful entrepreneur, respected family man and community leader. Using the metaphor that we're all diamonds in the rough, Simon shares the four key steps to cut and polish the gem that is you in order to reawaken your genius, reignite your internal light, and release your potential. He guides your transformation with interactive tools such as Personal Appraisal exercises, Diamond Polishing action steps, and true stories of Living Diamonds. Join the thousands of individuals and organizations worldwide who've sat down with Simon and learned to create lasting change and release their brilliance!

Author : Susan Chritton
Publisher : John Wiley & Sons
ISBN 13 : 1118238184
Total Pages : 361 pages
Book Rating : 4.89/5 ( download)

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Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>

Author : John Michael Morgan
Publisher : John Wiley & Sons
ISBN 13 : 1118103521
Total Pages : 224 pages
Book Rating : 4.24/5 ( download)

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Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Author : Daryl Weber
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659859
Total Pages : 253 pages
Book Rating : 4.59/5 ( download)

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Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Author : Eugene M. Schwartz
Publisher :
ISBN 13 :
Total Pages : 308 pages
Book Rating : 4.20/5 ( download)

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Download or read book The Brilliance Breakthrough written by Eugene M. Schwartz and published by . This book was released on 1994 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: