Brand Is A Four Letter Word

Author : Austin McGhie
Publisher : Advantage Media Group
ISBN 13 : 1599323273
Total Pages : 285 pages
Book Rating : 4.75/5 ( download)

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Download or read book Brand is a Four Letter Word written by Austin McGhie and published by Advantage Media Group. This book was released on 2012 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Author : Fred P. Hochberg
Publisher : Avid Reader Press / Simon & Schuster
ISBN 13 : 1982127376
Total Pages : 336 pages
Book Rating : 4.74/5 ( download)

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Download or read book Trade Is Not a Four-Letter Word written by Fred P. Hochberg and published by Avid Reader Press / Simon & Schuster. This book was released on 2021-01-26 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A sprightly and clear-eyed testimonial to the value of globalization” (The Wall Street Journal) as seen through six surprising everyday goods—the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the blockbuster HBO series Game of Thrones. Trade allows us to sell what we produce at home and purchase what we don’t. It lowers prices and gives us greater variety and innovation. Yet understanding our place in the global trade network is rarely simple. Trade has become an easy excuse for struggling economies, a scapegoat for our failures to adapt to a changing world, and—for many Americans on both the right and the left—nothing short of a four-letter word. But as Fred P. Hochberg reminds us, trade is easier to understand than we commonly think. In Trade Is Not a Four-Letter Word, you’ll learn how NAFTA became a populist punching bag on both sides of the aisle. You’ll learn how Americans can avoid the grim specter of the $10 banana. And you’ll finally discover the truth about whether or not, as President Trump has famously tweeted, “trade wars are good and easy to win.” (Spoiler alert—they aren’t.) Hochberg debunks common trade myths by pulling back the curtain on six everyday products, each with a surprising story to tell: the taco salad, the Honda Odyssey, the banana, the iPhone, the college degree, and the smash hit HBO series Game of Thrones. Behind these six examples are stories that help explain not only how trade has shaped our lives so far but also how we can use trade to build a better future for our own families, for America, and for the world. Trade Is Not a Four-Letter Word is the antidote to today’s acronym-laden trade jargon pitched to voters with simple promises that rarely play out so one-dimensionally. Packed with colorful examples and highly digestible explanations, Trade Is Not a Four-Letter Word is “an accessible, necessary book that will increase our understanding of trade and economic policies and the ways in which they impact our daily lives” (Library Journal, starred review).

Author : Michelle Arnot
Publisher : Penguin
ISBN 13 : 1440631727
Total Pages : 244 pages
Book Rating : 4.26/5 ( download)

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Download or read book Four-Letter Words written by Michelle Arnot and published by Penguin. This book was released on 2008-08-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crossword puzzle expert and champion Michelle Arnot has complied this irresistibly fun and entertaining manual filled with fascinating facts, puzzle miscellany, and surefire tips for puzzle solving. For devoted daily puzzlers, casual solvers, and fearless crossword warriors alike, this book offers insights into the addictive world of crossword puzzles including: • Insider secrets, techniques, and tips • Obscure four-letter words for scoring big points • Advanced strategies of competitive puzzlers • Inside stories of eccentric players and all-time champions of the grids • Trivia, lore, and the lingo of crosswording

Author : Daryl Weber
Publisher : Red Wheel/Weiser
ISBN 13 : 1632659859
Total Pages : 253 pages
Book Rating : 4.59/5 ( download)

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Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.

Author : George Hartman
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.46/5 ( download)

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Download or read book Exit is NOT a Four Letter Word (Financial Advisor Edition) written by George Hartman and published by . This book was released on 2020-11-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: We have all heard the warnings - the average age of advisors is mid-to-late fifties; half of the advisor population will reach retirement age within the next ten years; only one in ten advisors have a written succession plan; there are an insufficient number of new advisors to replace those who will die, become disabled, or retire.Yet it is only in the past ten years that we have really even begun to acknowledge these issues. Up until then, financial advisory practices either faded away with their founders or had their clients scattered among other advisors who may or may not have wanted to accept them. That was not so great for an industry that staked its value proposition on helping people plan for and manage their future well-being. Today, large, well-run, high-profile practices trade hands among like-minded advisors for millions of dollars. I am not worried about them. My concern is with the hundreds of thousands of advisors who have the majority of their personal wealth tied up in their small-to-medium sized practices. Moreover, they are counting on those businesses to fund their own retirement lifestyle. Many will be tragically disappointed because they waited too long, planned too little, and assumed too much. But it doesn't have to be that way. The process of transitioning a financial advisory practice from one advisor to another is relatively straightforward and follows the same path advisors use to counsel clients - create a vision for the future, conduct a reality check on the situation today, and draw a map to take you from where you are to where you want to go.I have been coaching financial advisors for more than 30 years, and they have taught me a lot. In addition to all the practice management insights, one of the most valuable lessons I have learned is that, given sound reasoning and a logical methodology, serious financial advisors will make a focused effort to change their habits and their businesses for the better. So that is what this book attempts to do - provide the rationale and the routine to motivate you to prepare for the eventual transition of your business to the most qualified successor. I am not trying to encourage you to retire - just to get ready for the day when it makes sense to you to exit your practice. The result will be continued service to clients who trust you, greater value to you for your life's work, and greater certainty about the industry's future.Succession planning is not an event - it is a journey. To help us along the way, I have re-introduced Henry, the central character from my book Blunder, Wonder, Thunder - Powering Your Practice to New Heights. We first worked with Henry several years ago when his practice had reached a plateau. Having broken through that ceiling and built his business to an enviable position, we will now follow Henry through various coaching conversations with me as he writes and directs the final act in the story of his life's work. Henry is not a real-life advisor; he is an amalgam of many with whom I have worked. However, all the conversations played out in this book have actually happened in coaching sessions with hundreds of advisors.The truth of the matter is that you will leave your business someday. The question is, will you be in control of your exit, or will you allow fate and circumstance to dictate what happens to the business you have spent so much of your life building?Come join Henry and me. I think you will enjoy the journey!

Author : Thomas Lockwood
Publisher : Simon and Schuster
ISBN 13 : 1581157347
Total Pages : 304 pages
Book Rating : 4.45/5 ( download)

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Download or read book Design Thinking written by Thomas Lockwood and published by Simon and Schuster. This book was released on 2010-02-16 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

Author : J. Daniels
Publisher : Hachette UK
ISBN 13 : 145556608X
Total Pages : 416 pages
Book Rating : 4.82/5 ( download)

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Download or read book Four Letter Word written by J. Daniels and published by Hachette UK. This book was released on 2016-10-04 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready for Trouble (R.S. Grey, USA Today bestselling author) in this New York Times bestseller about starting over, finding love, and embracing life's second chances. Sydney Paige was never so mortified to hear the words "wrong number" in her life. She meant to tell off the guy who broke her best friend's heart, but unleashed her anger on a perfect stranger instead. And now her world is turned upside down by the captivating man who wants to keep her on the line. Brian Savage is living a life he's quickly come to hate-until Sydney's wild rant has him hooked and hungry for more. Soon the sexy woman on the phone becomes the lover in his bed. But Brian has secrets, and the closer he lets Syd get, the harder it is to shield her from the devastating mistakes of his past.

Author : Truong Tran
Publisher : Apogee Books
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.19/5 ( download)

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Download or read book Four Letter Words written by Truong Tran and published by Apogee Books. This book was released on 2008 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry. Asian American Studies. "The word 'in' appears in this book 186 times. Around this word, as if on its own defiant, self-defining margin, exists a kindred lexicon: intention, indignation, innocence, intact, incomplete, inclusion, invite, incite. Truong Tran, a poet of probing inventiveness, plumbs the possibilities of confessional poetry as no one else can. In this book, he shows identity's 'cruel complexity melting on my tongue.' In his own, inimitable tongue he speaks his grief, outrage, and faithfulness. Troung takes the reader on a journey to the interior: in response, in exile, in the word"--Elizabeth Robinson. Truong Tran is the author of WITHIN THE MARGIN, DUST & CONSCIENCE, and PLACING THE ACCENTS.

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 942 pages
Book Rating : 4.97/5 ( download)

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Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Tracy Tutor
Publisher : Penguin
ISBN 13 : 059318873X
Total Pages : 258 pages
Book Rating : 4.36/5 ( download)

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Download or read book Fear Is Just a Four-Letter Word written by Tracy Tutor and published by Penguin. This book was released on 2020-07-14 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Wall Street Journal bestseller! From the first female real estate broker on Million Dollar Listing LA, a no-nonsense guide to analyzing big egos, deflecting power plays, and taking control of any room. Behind Tracy Tutor's on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable businesswoman has rivaled her male co-stars to land increasingly high-profile deals in the world of LA real estate. Now, Tracy is leveraging her years of experience to write the go-to manual for any woman struggling to convince people she's in charge. If you get thrown off course by narcissistic personalities or freaked out by high-stakes situations, don't assume you're weak. When fear is running the show, you get wrapped up in your head and start missing important cues. Yes, the people you're dealing with seem scary, but they're more predictable than you think. Once you understand them, it's easy to push the right levers of influence to get what you want. Through candid, hilarious stories of her rise through a world of misogyny and cutthroat business dealings (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You'll learn: What five things you should always find out about someone before you meet them How to choose the perfect outfit for an important meeting, even when dressing on a budget When and how to use humor strategically to lighten the mood and command authority This book is a must-read for any ambitious woman who wants to win her next business confrontation before she even walks into the room.