Coca Cola Socialism

Author : Radina Vučetić
Publisher : Central European University Press
ISBN 13 : 9633862019
Total Pages : 362 pages
Book Rating : 4.18/5 ( download)

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Download or read book Coca-Cola Socialism written by Radina Vučetić and published by Central European University Press. This book was released on 2018-06-20 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

Author : Radina Vucetic
Publisher : Central European University Press
ISBN 13 : 9633862000
Total Pages : 310 pages
Book Rating : 4.01/5 ( download)

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Download or read book Coca-Cola Socialism written by Radina Vucetic and published by Central European University Press. This book was released on 2018-07-01 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the process of Americanization of Yugoslav culture and everyday life during the sixties. After having fallen out of the Eastern bloc, Tito turned to American backing. In political spheres distance was carefully guarded, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive. For Titoist Yugoslavia this tactic turned out to be rewarding. It stabilised the regime internally and gave it an image of openness in foreign policy. The book addresses the link between cultural diplomacy, culture, consumer society and politics. The main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Vucetic explores how the Party used American culture in order to promote its own values and how life in this socialist and capitalist hybrid system looked like for ordinary people, living in a country with communist ideology wrapped in capitalist form. The book offers a careful reevaluation of the limits of appropriating the American dream. The analysis raises doubts toward both the uncritical celebration of Yugoslavia's openness and the exaggerated picture of its authoritarianism.

Author : Xiaoping Lin
Publisher : University of Hawaii Press
ISBN 13 : 0824833368
Total Pages : 330 pages
Book Rating : 4.67/5 ( download)

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Download or read book Children of Marx and Coca-Cola written by Xiaoping Lin and published by University of Hawaii Press. This book was released on 2009-11-02 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children of Marx and Coca-Cola affords a deep study of Chinese avant-garde art and independent cinema from the mid-1990s to the beginning of the twenty-first century. Informed by the author’s experience in Beijing and New York—global cities with extensive access to an emergent transnational Chinese visual culture—this work situates selected artworks and films in the context of Chinese nationalism and post-socialism and against the background of the capitalist globalization that has so radically affected contemporary China. It juxtaposes and compares artists and independent filmmakers from a number of intertwined perspectives, particularly in their shared avant-garde postures and perceptions. Xiaoping Lin provides illuminating close readings of a variety of visual texts and artistic practices, including installation, performance, painting, photography, video, and film. Throughout he sustains a theoretical discussion of representative artworks and films and succeeds in delineating a variegated postsocialist cultural landscape saturated by market forces, confused values, and lost faith. This refreshing approach is due to Lin’s ability to tackle both Chinese art and cinema rigorously within a shared discursive space. He, for example, aptly conceptualizes a central thematic concern in both genres as "postsocialist trauma" aggravated by capitalist globalization. By thus focusing exclusively on the two parallel and often intersecting movements or phenomena in the visual arts, his work brings about a fruitful dialogue between the narrow field of traditional art history and visual studies more generally. Children of Marx and Coca-Cola will be a major contribution to China studies, art history, film studies, and cultural studies. Multiple audiences—specialists, teachers, and students in these disciplines, as well as general readers with an interest in contemporary Chinese society and culture—will find that this work fulfills an urgent need for sophisticated analysis of China’s cultural production as it assumes a key role in capitalist globalization.

Author : Neville Isdell
Publisher : Macmillan + ORM
ISBN 13 : 1429988894
Total Pages : 271 pages
Book Rating : 4.96/5 ( download)

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Download or read book Inside Coca-Cola written by Neville Isdell and published by Macmillan + ORM. This book was released on 2011-10-25 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

Author : Albena Shkodrova
Publisher : Central European University Press
ISBN 13 : 9633864046
Total Pages : 264 pages
Book Rating : 4.43/5 ( download)

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Download or read book Communist Gourmet written by Albena Shkodrova and published by Central European University Press. This book was released on 2021-05-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communist Gourmet presents a lively, detailed account of how the communist regime in Bulgaria determined people’s everyday food experience between 1944 and 1989. It examines the daily routines of acquiring food, cooking it, and eating out at restaurants through the memories of Bulgarians and foreigners, during communism. In looking back on a wide array of issues and events, Albena Shkodrova attempts to explain the paradoxes of daily existence. She reports human stories that are touching, sometimes dark, but often full of humor and anecdotes from nearly one hundred people: some of them are Bulgarians who were involved in the communist food industry, whether as consumers or employees, while others are visitors from the United States and Western Europe who report culinary highlights and disappointments. The author made use of the national press, officially published cookbooks, Communist Party documents, and other previously unstudied sources. An appendix containing recipes of dishes typical of the period and an extensive set of archival photographs are special features of the volume.

Author : R. Foster
Publisher : Springer
ISBN 13 : 023061017X
Total Pages : 275 pages
Book Rating : 4.70/5 ( download)

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Download or read book Coca-Globalization written by R. Foster and published by Springer. This book was released on 2008-02-04 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

Author : Carla Konta
Publisher : Manchester University Press
ISBN 13 : 1526140772
Total Pages : 350 pages
Book Rating : 4.77/5 ( download)

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Download or read book US public diplomacy in socialist Yugoslavia, 1950–70 written by Carla Konta and published by Manchester University Press. This book was released on 2020-04-22 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating historical account of how and why the U.S. cultural penetration in Yugoslavia became a key feature for the attainment of Washington’s short, middle and long-term policy goals there.

Author : Elizabeth Harvey
Publisher : Cambridge University Press
ISBN 13 : 1108484980
Total Pages : 411 pages
Book Rating : 4.85/5 ( download)

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Download or read book Private Life and Privacy in Nazi Germany written by Elizabeth Harvey and published by Cambridge University Press. This book was released on 2019-07-18 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highlights the surprising ways in which the Nazi regime permitted or even fostered aspirations of privacy.

Author : Peter Mattis
Publisher : Naval Institute Press
ISBN 13 : 168247304X
Total Pages : 332 pages
Book Rating : 4.47/5 ( download)

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Download or read book Chinese Communist Espionage written by Peter Mattis and published by Naval Institute Press. This book was released on 2019-11-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book of its kind to employ hundreds of Chinese sources to explain the history and current state of Chinese Communist intelligence operations. It profiles the leaders, top spies, and important operations in the history of China's espionage organs, and links to an extensive online glossary of Chinese language intelligence and security terms. Peter Mattis and Matthew Brazil present an unprecedented look into the murky world of Chinese espionage both past and present, enabling a better understanding of how pervasive and important its influence is, both in China and abroad.

Author : Hervé Mayer
Publisher : Indiana University Press
ISBN 13 : 025306077X
Total Pages : 362 pages
Book Rating : 4.78/5 ( download)

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Download or read book Transnationalism and Imperialism written by Hervé Mayer and published by Indiana University Press. This book was released on 2022-04-05 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Western films can be seen as a mode of American exceptionalism, they have also become a global genre. Around the world, Westerns exemplify colonial cinema, driven by the exploration of racial and gender hierarchies and the progress and violence shaped by imperialism. Transnationalism and Imperialism: Endurance of the Global Western Film traces the Western from the silent era to present day as the genre has circulated the world. Contributors examine the reception and production of American Westerns outside the US alongside the transnational aspects of American productions, and they consider the work of minority directors who use the genre to interrogate a visual history of oppression. By viewing Western films through a transnational lens and focusing on the reinterpretations, appropriations, and parallel developments of the genre outside the US, editors Hervé Mayer and David Roche contribute to a growing body of literature that debunks the pervasive correlation between the genre and American identity. Perfect for media studies and political science, Transnationalism and Imperialism reveals that Western films are more than cowboys; they are a critical intersection where issues of power and coloniality are negotiated.