Confessions Of The Pricing Man

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319204009
Total Pages : 221 pages
Book Rating : 4.00/5 ( download)

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Download or read book Confessions of the Pricing Man written by Hermann Simon and published by Springer. This book was released on 2015-10-20 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.

Author : John Perkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576755126
Total Pages : 430 pages
Book Rating : 4.29/5 ( download)

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Download or read book Confessions of an Economic Hit Man written by John Perkins and published by Berrett-Koehler Publishers. This book was released on 2004-11-09 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perkins, a former chief economist at a Boston strategic-consulting firm, confesses he was an "economic hit man" for 10 years, helping U.S. intelligence agencies and multinationals cajole and blackmail foreign leaders into serving U.S. foreign policy and awarding lucrative contracts to American business.

Author : John Perkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626566755
Total Pages : 385 pages
Book Rating : 4.50/5 ( download)

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Download or read book The New Confessions of an Economic Hit Man written by John Perkins and published by Berrett-Koehler Publishers. This book was released on 2016-02-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring 15 explosive new chapters, this new edition of the New York Times bestseller brings the story of Economic Hit Men up-to-date and, chillingly, home to the U.S.―but it also gives us hope and the tools to fight back. Former economic hit man John Perkins shares new details about the ways he and others cheated countries around the globe out of trillions of dollars. Then he reveals how the deadly EHM cancer he helped create has spread far more widely and deeply than ever in the US and everywhere else—to become the dominant system of business, government, and society today. Finally, he gives an insider view of what we each can do to change it. Economic hit men are the shock troops of what Perkins calls the corporatocracy, a vast network of corporations, banks, colluding governments, and the rich and powerful people tied to them. If the EHMs can't maintain the corrupt status quo through nonviolent coercion, the jackal assassins swoop in. The heart of this book is a completely new section, over 100 pages long, that exposes the fact that all the EHM and jackal tools—false economics, false promises, threats, bribes, extortion, debt, deception, coups, assassinations, unbridled military power—are used around the world today exponentially more than during the era Perkins exposed over a decade ago. As dark as the story gets, this reformed EHM also provides hope. Perkins offers specific actions each of us can take to transform what he calls a failing Death Economy into a Life Economy that provides sustainable abundance for all.

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.7X/5 ( download)

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Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Author : Alfred I. Tauber
Publisher : MIT Press
ISBN 13 : 9780262700726
Total Pages : 188 pages
Book Rating : 4.27/5 ( download)

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Download or read book Confessions of a Medicine Man written by Alfred I. Tauber and published by MIT Press. This book was released on 2000 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book probes the ethical structure of contemporary medicine in an argument accessible to lay readers, healthcare professionals, and ethicists alike.

Author : Hermann Simon
Publisher : Springer
ISBN 13 : 3319994565
Total Pages : 569 pages
Book Rating : 4.67/5 ( download)

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Download or read book Price Management written by Hermann Simon and published by Springer. This book was released on 2018-12-11 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)

Author : David R. Dow
Publisher : Penguin
ISBN 13 : 1524743895
Total Pages : 306 pages
Book Rating : 4.95/5 ( download)

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Download or read book Confessions of an Innocent Man written by David R. Dow and published by Penguin. This book was released on 2020-03-31 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Every person wrongfully convicted of a crime at some point dreams of getting revenge against the system. In Confessions of an Innocent Man, the dream comes true and in a spectacular way.”—John Grisham, New York Times bestselling author of The Reckoning A thrillingly suspenseful debut novel and a fierce howl of rage that questions the true meaning of justice. Rafael Zhettah relishes the simplicity and freedom of his life. He is the owner and head chef of a promising Houston restaurant, a pilot with open access to the boundless Texas horizon, and a bachelor, content with having few personal or material attachments that ground him. Then, lightning strikes. When he finds Tieresse—billionaire, philanthropist, sophisticate, bombshell—sitting at one of his tables, he also finds his soul mate and his life starts again. And just as fast, when she is brutally murdered in their home, when he is convicted of the crime, when he is sentenced to die, it is all ripped away. But for Rafael Zhettah, death row is not the end. It is only the beginning. Now, with his recaptured freedom, he will stop at nothing to deliver justice to those who stole everything from him. This is a heart-stoppingly suspenseful, devastating, page-turning debut novel. A thriller with a relentless grip that wants you to read it in one sitting. David R. Dow has dedicated his life to the fight against capital punishment—to righting the horrific injustices of the death penalty regime in Texas. He delivers the perfect modern parable for exploring our complex, uneasy relationships with punishment and reparation in a terribly unjust world.

Author : Tom Cox
Publisher : Simon and Schuster
ISBN 13 : 147110270X
Total Pages : 256 pages
Book Rating : 4.07/5 ( download)

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Download or read book Under the Paw written by Tom Cox and published by Simon and Schuster. This book was released on 2012-03-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, Tom Cox might have seemed like a regular, hard-living sort of bloke -- a lover of late nights, rock music and beer -- but he had a dark furry secret. Tom was a cat lover. Always had been, in fact. For a while, he kept his passion in check, but there was only so long he could postpone his true dream, especially after he met Dee, his moggy-loving soulmate. In 2001, Tom left London and his job as a rock critic behind, and he and Dee, replete with Dee's cat Janet and three new kittens, moved to a remote part of Norfolk, a county where they knew not one living human soul. They thought it would be easy. They thought their cat madness had reached its limit. They were very wrong on both counts. In UNDER THE PAW, Tom records the chaos of owning seven of the most charismatic, idiotic and duplicitous cats in the country. How exactly does a person go from living a fancy-free young metropolitan life to suddenly thinking it is normal to be on 24-hour call for multiple sets of whiskers? What are the essential rules of disposing of a dead pheasant? How do you learn to love your wife's ex's favourite pet? Tom addresses all these issues and much more, encountering death, depression, flying fur and the first human sentence spoken by a feline along the way. Running through all the maelstrom is the heartbreaking story of his long and chequered relationship with The Bear, his oldest cat: a "painfully sensitive" survivor moggy who may or may not be an evil genius.

Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.13/5 ( download)

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Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2002 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Joshua L. Rogers
Publisher : Hachette UK
ISBN 13 : 1546015426
Total Pages : 208 pages
Book Rating : 4.20/5 ( download)

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Download or read book Confessions of a Happily Married Man written by Joshua L. Rogers and published by Hachette UK. This book was released on 2019-12-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover God in the messiness of your marriage, as popular marriage and family columnist Joshua Rogers offers spouses hope with real-life stories from his own marriage and helps you see how God is at work in the ordinary and extraordinary of your relationship. Confessions of a Happily Married Man is a husband's painfully honest account of his first ten years of marriage. It offers a window into the perspective of a man who went from "hello" to "I do" in nine months and then figured out how hard marriage could be. When Joshua Rogers thought back on the marriage books he had read or sermons about marriage he had heard, it occurred to him that he could only remember one thing about them: the stories. That's why this book is anchored by stories that other couples will relate to and can easily learn from. The stories are cringe-worthy, humorous, inspiring, heart-breaking, and full of wisdom--but the author isn't telling the reader what to do with that wisdom. He's letting the reader learn along with him as he's gradually becoming more self-aware, increasingly grateful for his wife, and surprised to discover what God is doing in the middle of it all.