Connected Strategy

Author : Nicolaj Siggelkow
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 157 pages
Book Rating : 4.10/5 ( download)

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Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Author : Nicolaj Siggelkow
Publisher :
ISBN 13 : 9781633697003
Total Pages : 288 pages
Book Rating : 4.02/5 ( download)

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Download or read book Connected Strategy written by Nicolaj Siggelkow and published by . This book was released on 2019 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models. There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them. Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries. Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:

Author : Vinod K. Jain
Publisher : Routledge
ISBN 13 : 1317549295
Total Pages : 343 pages
Book Rating : 4.91/5 ( download)

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Download or read book Global Strategy written by Vinod K. Jain and published by Routledge. This book was released on 2016-07-15 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on developed countries and their multinational enterprises, instead focusing on both developed and emerging economies, as well as their interaction in an increasingly connected world. As the current global business environment is increasingly shaped—and connected—by faster technological developments, geopolitical forces, emerging economies, and new multinationals from those economies, this highly charged dynamic provides rich opportunity to revisit mainstream paradigms in globalization, innovation, and global strategy. The book rises to the challenge, exploring new competitive phenomena, new business models, and new strategies. Rich illustrations, real-world examples, and case data, provide students and executives with the insights necessary to connect, compete, and grow in a globalized business environment. This bold book succinctly covers strategy models and implementation for a range of global players, providing students of strategy and international business with a rich understanding of the contemporary business environment. For access to additional materials, including Powerpoint slides, a list of suggested cases, and sample syllabus, please contact Vinod Jain ([email protected]).

Author : Chris Foster
Publisher : John Wiley & Sons
ISBN 13 : 1119052491
Total Pages : 160 pages
Book Rating : 4.94/5 ( download)

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Download or read book Reputation Strategy and Analytics in a Hyper-Connected World written by Chris Foster and published by John Wiley & Sons. This book was released on 2016-08-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Author : Daniel M. Bruder
Publisher : CRC Press
ISBN 13 : 1000056619
Total Pages : 266 pages
Book Rating : 4.17/5 ( download)

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Download or read book The Blendification System written by Daniel M. Bruder and published by CRC Press. This book was released on 2020-05-18 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shelving Guide: Business and Management / Strategic Planning / Leadership / Operations Culture, Strategy, Execution. These three components forge the path to realized potential. The Blendification® System breaks down and rebuilds these core concepts within your company's DNA, setting the foundation for an energizing, engaging, and impactful organization. It is based on the belief that many organizations fail to maximize their potential because they simply do not comprehend the magnitude of their personal and collective untapped capabilities. Many workplaces are stuck in "second gear," not quite embracing and pursuing their full potential. Corporate missions are based on market dominance and incremental profit growth, leaving a massive blind spot in terms of the connection between employees, customers, and communities. This short-sightedness may provide a clear focal point, but it leaves the company, its leadership, and its employees with limited sustained motivation to realize potential. The Blendification® System embraces the connection between culture, strategy, and execution using the Strategy Whiteboard and integrating emotional and system intelligence into the following three-step model: Strategic Analysis including Culture Strategic Focus, Strategic Outcomes, and Strategic Actions Strategic Execution The Blendification® System connects culture, strategy, and execution in a meaningful way that fosters an inspired, exceptional workforce. By focusing on the unifying purpose within each organization, the platform promotes alignment between leadership and employees setting a clear, strong foundation in which every individual can thrive. With this foundation in place, organizations activate their employee's potential who then take care of their customers. By fully engaging those with whom organizations directly interact, these individuals then become the spark that ignites community-wide advancement. This is not a theory-based, philosophical book. This is an in-depth operating system by which organizations reshape their infrastructure to realize potential. The methodology outlined in The Blendification® System creates agile and efficient action, maximizing success in periods of economic expansion and times of uncertainty such as the COVID-19 outbreak, the Great Recession, and 9/11. By following the structure outlined in The Blendification® System and using the Strategy Whiteboard, organizations will move beyond financial success to uplifting employees, customers, and entire communities.

Author : John Caldwell
Publisher : XML Press
ISBN 13 : 1937434699
Total Pages : 105 pages
Book Rating : 4.94/5 ( download)

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Download or read book Voice and Tone Strategy written by John Caldwell and published by XML Press. This book was released on 2020-02-25 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connections. We all want them. We seek them in our everyday lives, in our rel ationships with people, places and things. Emotion is at the heart of any meanin gful connection, and how we talk to each other taps into it. Our character, brou ght to life through our voice, is the most powerful tool we have to connect with people, especially when it comes to connecting on an emotional level. In the past, a transactional relationship with customers was sufficient. A simple experience that delivered a clear benefit, such as extra money in their pocket or the easy completion of a task, was all you needed to satisfy and retain existing customers. But times have changed. Today, more than ever, consumers gravitate toward—and increasingly, crave—meaningful experiences. This book focuses on the role of a voice and tone strategy as a part of a successful content strategy. Voice and Tone Strategy: Connecting with People through Content shows you how to create a voice and tone strategy that addresses customer needs and helps you build exceptional customer relationships.

Author : Paul Leinwand
Publisher : Harvard Business Review Press
ISBN 13 : 1625275218
Total Pages : 288 pages
Book Rating : 4.19/5 ( download)

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Download or read book Strategy That Works written by Paul Leinwand and published by Harvard Business Review Press. This book was released on 2016-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

Author : Felix Oberholzer-Gee
Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.00/5 ( download)

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Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

Author : Lola Gershfeld
Publisher : Business Expert Press
ISBN 13 : 1637420277
Total Pages : 196 pages
Book Rating : 4.70/5 ( download)

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Download or read book Emotional Connection: The EmC Strategy written by Lola Gershfeld and published by Business Expert Press. This book was released on 2021-04-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book lights the way to appreciating the importance of developing the emotional language to describe, acknowledge, and address emotions in the workplace using a proven and methodical approach absent in most other EI strategies. Ann was agitated and troubled as she summoned the courage to recount what had happened. The intensity of her remarks was gripping the whole team; all eyes were on her. She took the extraordinary step of sharing her emotions with her team; she felt alone, helpless, unimportant, and rejected. In reflecting on our individual professional experiences, we each remember occasions when we were Ann; desperate for connection. At times we reacted by retreating to our offices and at other times by becoming angry, shouting, or being overly defensive. Has this ever happened to you? Have you felt that emotions don’t belong at work? We assert that underlying all of our interactions are the emotions we are all operating with, both consciously and unconsciously. Emotions, and not the content, are the most powerful presence in the room during conflicts and stress. But knowing this is not enough. This book lights the way to appreciating the importance of developing the emotional language to describe, acknowledge, and address emotions in the workplace using a proven and methodical approach absent in most other EI strategies. The EmC strategy will enable the leader inside you to connect more effectively, energize a harmonious workplace culture, and nurture creativity and innovation to achieve unprecedented results. Invigorate creativity, innovation, and collaboration Boost engagement and wellness Build psychological safety to enhance trust and authenticity Nurture leadership throughout the organization Foster strong relationships to create a thriving culture Enduring relationships give us the strength to face volatility, uncertainty, complexity, and adversity. When we are connected, we can thrive, we can achieve unimaginable success.

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 1398602019
Total Pages : 289 pages
Book Rating : 4.14/5 ( download)

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Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.