Consumer Tribes In Tourism

Author : Christof Pforr
Publisher : Springer Nature
ISBN 13 : 9811571503
Total Pages : 269 pages
Book Rating : 4.03/5 ( download)

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Download or read book Consumer Tribes in Tourism written by Christof Pforr and published by Springer Nature. This book was released on 2020-11-18 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book adopts a collectivist perspective on special interest tourism consumption, bringing together research on ‘special interest tourism’ and ‘niche tourism’ as well as more recent research into the interdisciplinary applications of the sociological concept of neo‐tribes. It promotes a shift in perspective away from special interest tourism understood as a sum of similarly motivated individuals, to a collective view of special interest tourists who share common characteristics (e.g., shared values, beliefs and mutual interests) and group structures. This approach provides a better understanding of groupings that are not unified by a common tourism motivation, but brought together by otherwise conditioned commonalities in actual behavior triggered by supply-side contexts (e.g., Airbnb). The book considers tourism micro‐segments as consumer tribes (i.e., as symbolic communities) in which individuals are embedded and loosely bound together. As there is limited research on the collectivist perspective on special interest tourism consumption, in the first part the book’s conceptual/theoretical discourse contributes to a better understanding of ‘groupings’ in tourism behavior but also collectives that are not unified by a common tourism motivation. Presenting international examples, the book explores in Part 2 the group culture of a range of tourist tribes by describing emerging tourism micro-segments, identifying shared identities, and analyzing their collective mechanisms.

Author : Joseph S. Chen
Publisher : Edward Elgar Publishing
ISBN 13 : 1803926902
Total Pages : 319 pages
Book Rating : 4.02/5 ( download)

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Download or read book Handbook of Experience Science written by Joseph S. Chen and published by Edward Elgar Publishing. This book was released on 2024-01-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical guidance while emphasising the evolutionary nature of experience science.

Author : Bernard Cova
Publisher : Routledge
ISBN 13 : 1136414673
Total Pages : 360 pages
Book Rating : 4.71/5 ( download)

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Download or read book Consumer Tribes written by Bernard Cova and published by Routledge. This book was released on 2012-06-25 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.

Author : Rodrigues, Maria Antónia
Publisher : IGI Global
ISBN 13 : 1668472449
Total Pages : 416 pages
Book Rating : 4.46/5 ( download)

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Download or read book Exploring Niche Tourism Business Models, Marketing, and Consumer Experience written by Rodrigues, Maria Antónia and published by IGI Global. This book was released on 2023-08-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transition from mass tourism to niche tourism has been a slow process. It is clear that mass tourism can damage local culture, authenticity, and resources, and niche tourism is considerably important for the future of tourism companies and destination managers. Thus, it is essential for tourism companies and destination managers to be proactive and adapt to market changes and challenges to hold a stronger position in the business environment in the future. Exploring Niche Tourism Business Models, Marketing, and Consumer Experience provides relevant theoretical and empirical research findings, an innovative and multifaceted perspective of the niche tourist experience, and an understanding of how companies adopt business models based on sustainable paradigms and innovative technologies as a way to create value. Covering topics such as business models, rural tourism, and visitor experience, this premier reference source is an essential resource for marketing managers, product developers, niche tourism executives, marketing and tourism students, business professionals, researchers, and academicians.

Author : Allan Stewart Jepson
Publisher : Taylor & Francis
ISBN 13 : 1040023827
Total Pages : 234 pages
Book Rating : 4.22/5 ( download)

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Download or read book Reimagining Community Festivals and Events written by Allan Stewart Jepson and published by Taylor & Francis. This book was released on 2024-05-06 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book celebrates and builds on Alan Clarke (1956–2021) and Allan Jepson’s 2015 book Exploring Community Festivals and Events. It showcases how far the study of community festivals and events has come in the intervening years, and in so doing it is a response to recent calls for researchers to take a more critical approach to event studies. This is an interdisciplinary book that draws together empirical research across a wide range of community event types, sizes and within diverse communities. Chapters in this book are grouped into four themes that highlight the breadth and depth of work being done: reviving and maintaining tradition(s); a focus on belonging; challenges and tensions; and innovations in teaching and research. Another of its core strengths is its international perspective – the book encompasses research from around the world including Turkey, Portugal, Greece, India, the UK, the US, Austria and New Zealand. There is also a diverse range of theoretical lenses applied to the study of community events, and some innovative methodologies used to achieve research aims and objectives. This volume will appeal to students and researchers in the fields of critical event studies, cultural studies, place-making, tourism, music, sociology and geography. Several chapters also provide insights and key learnings for those lecturing and working in event management and industry professionals.

Author : Novelli, Marina
Publisher : Edward Elgar Publishing
ISBN 13 : 1839100184
Total Pages : 469 pages
Book Rating : 4.85/5 ( download)

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Download or read book Handbook of Niche Tourism written by Novelli, Marina and published by Edward Elgar Publishing. This book was released on 2022-09-20 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a critical analysis of the evolution of the contemporary niche tourism phenomenon. By framing discussions around sustainable development thinking, concepts and practical applications, each chapter provides specific reflections on niche tourism trends, successes and/or failures, and the challenges and opportunities that destinations that pursue tourism as a vehicle for sustainable development face around the world.

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522582711
Total Pages : 361 pages
Book Rating : 4.17/5 ( download)

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Download or read book Handbook of Research on Contemporary Consumerism written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2019-09-20 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical frameworks of these concepts from recent contexts and perspectives. Additionally, it examines the impact of identity on marketing and branding from the consumerist perspective, discusses consumerism as a source of innovation and product development, and provides insights on consumerism and profitability. Featuring research on topics such as circular economy, digital marketing, and social media, this book is ideally designed for practitioners, managers, marketers, academic researchers, and students.

Author : Haywantee Ramkissoon
Publisher : Edward Elgar Publishing
ISBN 13 : 1800372493
Total Pages : 385 pages
Book Rating : 4.98/5 ( download)

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Download or read book Handbook on Tourism and Behaviour Change written by Haywantee Ramkissoon and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field.

Author : E Korstanje, Maximiliano
Publisher : IGI Global
ISBN 13 : 1668487284
Total Pages : 301 pages
Book Rating : 4.80/5 ( download)

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Download or read book Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century written by E Korstanje, Maximiliano and published by IGI Global. This book was released on 2023-06-06 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspectives on Human Rights and the Impact of Tourism Consumption in the 21st Century is an essential reference book for those concerned with the interaction between tourism consumption, social justice, and human rights. With chapters covering topics such as human trafficking, geospatial discrimination, gentrification theory, violence, racism, child sex tourism, and the impact of COVID-19 on tourism and human rights, this book presents a rich conceptual debate on the impact of tourism consumption on human rights. It also provides practical solutions to promote sustainable tourism practices that respect and protect human rights, highlighting successful case studies where tourism has positively contributed to human rights. The book emphasizes that human rights violations in the tourism industry can no longer be ignored, and it's our responsibility to take action to ensure that tourism practices respect and protect the fundamental rights of all individuals involved. By implementing the solutions provided in this book, we can work together to promote sustainable tourism practices that benefit everyone involved and create a more equitable and just world. In conclusion, this book is a must-read for those concerned with promoting social justice, human rights, and sustainable tourism practices.

Author : Anne Hardy
Publisher : Springer
ISBN 13 : 3319682075
Total Pages : 259 pages
Book Rating : 4.75/5 ( download)

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Download or read book Neo-Tribes written by Anne Hardy and published by Springer. This book was released on 2018-03-28 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together perspectives drawn from a range of international scholars who have conducted research into the applications of neo-tribal theory. The concept of the neo-tribe was first introduced by the French sociologist Michel Mafessoli (1996) to describe new forms of social bonds in the context of late modernity. This book critically explores the concepts that underpin neo-tribal theory, using perspectives from different disciplines, through a series of theoretically informed and empirically rich chapters. This innovative approach draws together a recently emergent body of work in cultural consumption, tourism and recreation studies. In doing so, the book critically progresses the concept of neo-tribe and highlights the strengths, weaknesses and the opportunities for the application of neo-tribal theory in an interdisciplinary way.