Controversies In Contemporary Advertising

Author : Kim Sheehan
Publisher :
ISBN 13 : 9781452233130
Total Pages : 333 pages
Book Rating : 4.36/5 ( download)

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Download or read book Controversies in Contemporary Advertising written by Kim Sheehan and published by . This book was released on 2003 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483309991
Total Pages : 337 pages
Book Rating : 4.96/5 ( download)

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Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author : Kim Bartel Sheehan
Publisher : SAGE Publications
ISBN 13 : 1483315436
Total Pages : 336 pages
Book Rating : 4.30/5 ( download)

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Download or read book Controversies in Contemporary Advertising written by Kim Bartel Sheehan and published by SAGE Publications. This book was released on 2013-07-18 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author : William F. Arens
Publisher :
ISBN 13 :
Total Pages : 558 pages
Book Rating : 4.69/5 ( download)

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Download or read book Essentials of Contemporary Advertising written by William F. Arens and published by . This book was released on 2009 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : M. Carole Macklin
Publisher : SAGE Publications
ISBN 13 : 1452262179
Total Pages : 337 pages
Book Rating : 4.78/5 ( download)

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Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE Publications. This book was released on 1999-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.

Author : Evelyn P. Mann
Publisher :
ISBN 13 : 9781613246795
Total Pages : 0 pages
Book Rating : 4.9X/5 ( download)

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Download or read book Advertising written by Evelyn P. Mann and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digital television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising.

Author : Jeffery Klaehn
Publisher : Black Rose Books Ltd.
ISBN 13 : 9781551643168
Total Pages : 264 pages
Book Rating : 4.62/5 ( download)

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Download or read book Roadblocks to Equality written by Jeffery Klaehn and published by Black Rose Books Ltd.. This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores women's experiences within contemporary society in a domestic and global context.

Author : Kim B. Rotzoll
Publisher : University of Illinois Press
ISBN 13 : 9780252065422
Total Pages : 228 pages
Book Rating : 4.25/5 ( download)

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Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.

Author : William F. Arens
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 674 pages
Book Rating : 4.13/5 ( download)

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Download or read book Contemporary Advertising written by William F. Arens and published by Irwin Professional Publishing. This book was released on 1996 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written for the undergraduate student in liberal arts, journalism, and business schools. ... A resource guide to the best work in the field for students in art and graphic design courses and for professionals in the field."--Preface, p. vx.

Author : William Arens
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780073380971
Total Pages : 0 pages
Book Rating : 4.70/5 ( download)

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Download or read book Essentials of Contemporary Advertising written by William Arens and published by McGraw-Hill/Irwin. This book was released on 2008-04-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.