Cross Cultural Design For It Products And Services

Author : Pei-Luen Patrick Rau
Publisher : CRC Press
ISBN 13 : 1439838747
Total Pages : 263 pages
Book Rating : 4.47/5 ( download)

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Download or read book Cross-Cultural Design for IT Products and Services written by Pei-Luen Patrick Rau and published by CRC Press. This book was released on 2012-12-04 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.

Author : Henry Steiner
Publisher : Hong Kong University Press
ISBN 13 : 9780500974230
Total Pages : 229 pages
Book Rating : 4.33/5 ( download)

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Download or read book Cross-cultural Design written by Henry Steiner and published by Hong Kong University Press. This book was released on 1995-01-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Design is the first book to examine the challenges and rewards experienced by the world's leading communication professionals when handling assignments outside their own cultures. The solutions to these marketing problems are documented here in 309 stunning full-colour images, accompanied by the creators' provocative descriptions of their setbacks, triumphs and discoveries.The works shown range from designs for advertisements, corporate identity programmes, annual reports, films, packages, books, magazines, posters and signage to currency, postage stamps and environmental graphics. Among clients represented are banks, print media, software companies, airlines, governments and manufacturing firms.This anthology is introduced by Henry Steiner's stimulating essay "Spam Sushi and Chameleons", which articulates the issues and provides conceptual ideas for succeeding in the global marketplace. In the pages that follow, the work of such outstanding professionals as Saul Bass, Walter Bernard, Ken Cato, Ivan Chermayeff, Joe Duffy, Alan Fletcher, Dan Friedman, Milton Glaser, Eiko Ishioka, Tibor Kalman, Clement Mok, Erik Spiekermann and Henry Wolf is illustrated and discussed. This unique volume also includes much practical information, a contributors' directory, an extensive bibliography and a thorough index. Cross-Cultural Design will be welcomed as both a thought-provoking exploration of international design and an invaluable reference source for designers, advertising agencies, marketing professionals, business corporations, scholars and students.

Author : Huatong Sun
Publisher : OUP USA
ISBN 13 : 0199744769
Total Pages : 343 pages
Book Rating : 4.63/5 ( download)

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Download or read book Cross-Cultural Technology Design written by Huatong Sun and published by OUP USA. This book was released on 2012-03-02 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how to create culture-sensitive technology for local users in an increasingly globalized world with rising participatory culture. Illustrated with a cross-cultural study of mobile messaging use, Sun presents an innovative framework integrating action and meaning through a dialogical, cyclical design process to create usable and meaningful technology.

Author : Pei-Luen Patrick Rau
Publisher :
ISBN 13 : 9780429105906
Total Pages : 239 pages
Book Rating : 4.08/5 ( download)

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Download or read book Cross-cultural Design for IT Products and Services written by Pei-Luen Patrick Rau and published by . This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services--

Author : Jan Brejcha
Publisher : CRC Press
ISBN 13 : 1040073751
Total Pages : 160 pages
Book Rating : 4.59/5 ( download)

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Download or read book Cross-Cultural Human-Computer Interaction and User Experience Design written by Jan Brejcha and published by CRC Press. This book was released on 2015-02-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes patterns of language and culture in human-computer interaction (HCI). Through numerous examples, it shows why these patterns matter and how to exploit them to design a better user experience (UX) with computer systems. It provides scientific information on the theoretical and practical areas of the interaction and communication design for research experts and industry practitioners and covers the latest research in semiotics and cultural studies, bringing a set of tools and methods to benefit the process of designing with the cultural background in mind.

Author : Ronnie Lipton
Publisher : HOW Books
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.71/5 ( download)

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Download or read book Designing Across Cultures written by Ronnie Lipton and published by HOW Books. This book was released on 2002-03-05 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Across Cultures shows designers how to create effective advertisements and designs for other ethnic groups by understanding which symbols, images, colors and typography they find most appealing--and which they don't. Freelancers and graphic design agencies alike will find this book invaluable. It features examples, case studies, before & after comparisons and the dos and don'ts of designing for other cultures. Also included are interviews with heads from some of the leading agencies, providing even more great advice for designers.

Author : Pei-Luen Patrick Rau
Publisher : Springer Nature
ISBN 13 : 3030770745
Total Pages : 584 pages
Book Rating : 4.47/5 ( download)

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Download or read book Cross-Cultural Design. Experience and Product Design Across Cultures written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on 2021-07-03 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three-volume set LNCS 12771-12773 constitutes the refereed proceedings of the 13th International Conference on Cross-Cultural Design, CCD 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in the HCII-CCD volume set were organized in topical sections as follows: Part I: Cross-cultural experience design; cross-cultural product design; cultural differences and cross-cultural communication; Part II: Culture, arts and creativity; culture, learning and well-being; social change and social development; Part III: CCD in cultural heritage and tourism; CCD in autonomous vehicles and driving; CCD in virtual agents, robots and intelligent assistants.

Author : Pei-Luen Patrick Rau
Publisher : CRC Press
ISBN 13 : 1439838739
Total Pages : 267 pages
Book Rating : 4.30/5 ( download)

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Download or read book Cross-Cultural Design for IT Products and Services written by Pei-Luen Patrick Rau and published by CRC Press. This book was released on 2012-12-04 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increase of globalization of business and industry, IT products and services are often produced and marketed across geographical cultural boundaries without adequate consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder their market penetration, sales, and use. Based on research and practice, Cross-Cultural Design for IT Products and Services provides a resource for human factors engineers, designers, and marketing professionals who define and develop IT products and services for the global market. With its extensive review of cross-cultural theory and cross-cultural design literature, it is also a resource for those who are interested in research on cross-cultural design. The book presents an overview of the dimensions of culture that have implications for human information processing and affective response. It examines a set of user interface design guidelines grouped into five areas: language, use of color, icons and images, navigation, and information architecture. Also, it addresses physical ergonomics and anthropometry issues. The text translates theory and guidelines into a practical methodology and discusses how to integrate methods of cross-cultural design into a standard engineering process for product development. The authors review and reappraise theories, models, principles, and techniques for design of IT products and services that will be marketed globally. They provide guidelines for user interface design across North American, Asian, and other cultures. Applying the guidelines within the methodological framework provided will enhance the usability and effectiveness of the IT product or service, and contribute to greater user satisfaction, increased productivity, higher sales, and lower product support costs.

Author : Pei-Luen Patrick Rau
Publisher : Springer Nature
ISBN 13 : 3031060539
Total Pages : 625 pages
Book Rating : 4.33/5 ( download)

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Download or read book Cross-Cultural Design. Product and Service Design, Mobility and Automotive Design, Cities, Urban Areas, and Intelligent Environments Design written by Pei-Luen Patrick Rau and published by Springer Nature. This book was released on 2022-06-16 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: The four-volume set LNCS 13311 - 13314 constitutes the refereed proceedings of the 14th International Conference on Cross-Cultural Design, CCD 2022, which was held as part of HCI International 2022 and took place virtually during June 26 - July 1, 2022. The papers included in the HCII-CCD volume set were organized in topical sections as follows: Part I: Cross-Cultural Interaction Design; Collaborative and Participatory Cross-Cultural Design; Cross-Cultural Differences and HCI; Aspects of Intercultural Design Part II: Cross-Cultural Learning, Training, and Education; Cross-Cultural Design in Arts and Music; Creative Industries and Cultural Heritage under a Cross-Cultural Perspective; Cross-Cultural Virtual Reality and Games Part III: Intercultural Business Communication; Intercultural Business Communication; HCI and the Global Social Change Imposed by COVID-19; Intercultural Design for Well-being and Inclusiveness Part IV: Cross-Cultural Product and Service Design; Cross-Cultural Mobility and Automotive UX Design; Design and Culture in Social Development and Digital Transformation of Cities and Urban Areas; Cross-Cultural Design in Intelligent Environments.

Author : Pei-Luen Patrick Rau
Publisher : Springer
ISBN 13 : 3319400932
Total Pages : 827 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cross-Cultural Design written by Pei-Luen Patrick Rau and published by Springer. This book was released on 2016-07-04 with total page 827 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the 8th International Conference on Cross-Cultural Design, CCD 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, held in Toronto, ON, Canada, in July 2016 and received a total of 4354 submissions, of which 1287 papers and 186 poster papers were accepted for publication after a careful reviewing process. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 81 papers presented in the CCD 2016 proceedings are organized in topical sections as follows: culture and user experience; cross-cultural product and service design; cultural ergonomics; culture and mobile interaction; culture in smart environments; cross-cultural design for health, well-being and inclusion; and culture for e-commerce and business.