Cutting Edge Sales

Author : Jon Berghoff
Publisher : Wordclay
ISBN 13 : 1600376231
Total Pages : 246 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cutting Edge Sales written by Jon Berghoff and published by Wordclay. This book was released on 2009 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve former and three current Cutco Cutlery sales professionals--with more than $300 million combined in Cutco Cutlery sales--have gathered together to collaborate and share their influence, secrets, and real world wisdom.

Author : Alex Polishchuk
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.36/5 ( download)

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Download or read book Cutting-Edge Digital Marketing written by Alex Polishchuk and published by . This book was released on 2021-04-22 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is an innovative way to attract a large audience to your online project. There are a wide variety of online marketing techniques that you can use, such as social media marketing, content marketing, email marketing, search engine optimization, affiliate marketing, inbound marketing, mobile marketing, display advertising, paid search, web analytics, conversion optimization, etc. In this digital marketing book, we will discuss how to make these marketing techniques work in sync with each other.Role of digital marketing in 2021The COVID-19 pandemic has made a significant impact on the digitization process. The digital world is a part of our lives now more than ever. According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce has reached $211.5 billion. That's up 31.8% from the first quarter and up 44.5% year-over-year.Industry experts, marketing professionals, and digital marketers believe that digital marketing influence will continue to grow.After reading this book, you will have: - A clear picture of your competitors' activity online.- A set of tools to track your work's effectiveness, and you will be able to monitor what your team is doing.- Understand how to attract customers from search engines, social networks, and mailing lists.- How to form checklists and detailed guides for further independent work on your project.Types and examples of digital marketingNowadays, digital marketing is everywhere! Digital marketers communicate with audiences through search engine marketing, social media marketing, paid search, content strategy, display advertising, marketing analytics, big data, and machine learning. If you think that Big Tech is watching you online, you are certainly right!Digital marketing specialists work with massive amounts of data and analytic tools to target ads better.Why should you choose this digital marketing book?So why should you choose us over other online books and digital marketing training? You will have the opportunity to learn digital marketing online from top internet marketing professionals: We are industry experts! We have over 12 years of experience in online marketing. Our agency has Google Premier Partner and Facebook Marketing Partner status.I've personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and marketing campaigns during our careersWe have over 9,000 digital marketing specialists enrolled in our online books, and they all passed their Google Analytics and Google Ads digital marketing certifications.Our digital marketing books are easy to understand.

Author : Terry Barge
Publisher : Dagmar Miura
ISBN 13 : 1942267843
Total Pages : 104 pages
Book Rating : 4.43/5 ( download)

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Download or read book Sales Value Propositions written by Terry Barge and published by Dagmar Miura. This book was released on 2018-11-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Value Propositions are among the most effective sales tools available to business-business salespeople when it comes to building and sustaining credibility and rapport with customers and prospects. At the same time, they are frequently overlooked and consequently underutilised at every level of the organisation, especially by sales and marketing professionals. This book explains and positions the powerful role and proven effectiveness of Sales Value Propositions in advancing customer relationships and winning sales opportunities.

Author : Ron Dawson
Publisher : Peachpit Press
ISBN 13 : 0321679547
Total Pages : 310 pages
Book Rating : 4.43/5 ( download)

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Download or read book Refocus written by Ron Dawson and published by Peachpit Press. This book was released on 2009-09-25 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forewords by David Hebel, Founder & CEO, Digital Juice, Inc. and Steve Weiss, Partner, Zacuto Do you want to stand out in today’s competitive wedding, corporate, and event video markets? To be paid what you’re worth for the creative work you produce? To find an extra two hours a day to pursue your passion? To get out from under the backlog of unfinished projects? If the answer is “yes,” then this book was written for you. Read a few pages and you’ll find the authors’ unique approach to the business of video production is unlike what you’ve heard or read before. With good humor, practical advice, and a healthy dose of reality, Ron and Tasra Dawson show you how to get your business on track and transform it into the one of your dreams. The result is increased creativity, financial gain, less stress, and more time and energy to pursue the projects you are truly passionate about. You’ll learn to: Reclaim 525 work hours per year with one simple strategy Implement action items you can use today to start getting paid what you’re worth Assess and transform your current sales and marketing Design a powerful brand experience to amaze your clients and turn them into company evangelists Supercharge your marketing with social media like Twitter, Facebook, and blogs Break into commercial video production for year-round profits You can also network and stay up-to-date at the companion Web site, bladeronner.com. Click the ReFocus link. ”Ron and Tasra will help you move mountains in your business.” —Lance Gray, CEO, PixelPops Design, LLC ”I know how busy we all can get, but if you read this book and apply the information, it will turn your world around.” —David Robin, David Robin Films

Author : Jim Aitchison
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Author : Cutting Edge Real Estate Academy
Publisher : Xlibris Corporation
ISBN 13 : 1479732559
Total Pages : 820 pages
Book Rating : 4.55/5 ( download)

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Download or read book Florida Real Estate Pre-License Course for Sales Associates written by Cutting Edge Real Estate Academy and published by Xlibris Corporation. This book was released on 2012-12-29 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: The course materials are designed to encompass 63 hours of study including 20 primary subject areas combined with end-of-chapter exams, practice exams and an official end-of course exam which is posted with the Florida Real Estate Commission. Each chapter begins with clearly identifiable learning objectives indicated in bullet format. Special attention should be governed towards accomplishing each objective to assure successful completion of the course.

Author : Gordon McKibben
Publisher : Harvard Business Press
ISBN 13 : 9780875847252
Total Pages : 429 pages
Book Rating : 4.50/5 ( download)

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Download or read book Cutting Edge written by Gordon McKibben and published by Harvard Business Press. This book was released on 1998 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0525537627
Total Pages : 242 pages
Book Rating : 4.25/5 ( download)

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Download or read book Eat Their Lunch written by Anthony Iannarino and published by Penguin. This book was released on 2018-11-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Author : Anthony Iannarino
Publisher : Penguin
ISBN 13 : 0735211698
Total Pages : 241 pages
Book Rating : 4.98/5 ( download)

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Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

Author : Marco Bertini
Publisher : MIT Press
ISBN 13 : 0262542773
Total Pages : 197 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Ends Game written by Marco Bertini and published by MIT Press. This book was released on 2022-01-11 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.