Data Driven

Author : Steven L. Brunton
Publisher : Cambridge University Press
ISBN 13 : 1009098489
Total Pages : 615 pages
Book Rating : 4.89/5 ( download)

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Download or read book Data-Driven Science and Engineering written by Steven L. Brunton and published by Cambridge University Press. This book was released on 2022-05-05 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: A textbook covering data-science and machine learning methods for modelling and control in engineering and science, with Python and MATLAB®.

Author : Tom Chavez
Publisher : McGraw Hill Professional
ISBN 13 : 1260441547
Total Pages : 272 pages
Book Rating : 4.43/5 ( download)

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Download or read book Data Driven: Harnessing Data and AI to Reinvent Customer Engagement written by Tom Chavez and published by McGraw Hill Professional. This book was released on 2018-10-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Axiom Business Book Award Silver Medalist in Business Technology The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce―the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: ●Target and delight your customers with unprecedented accuracy and success●Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal●Capture, organize, and analyze data from every source and activate it across every channel●Create a data-powered marketing strategy that can be customized for any audience●Serve individual consumers with highly personalized interactions●Deliver better customer service for the best customer experience●Improve your products and optimize your operating systems●Use AI and IoT to predict the future direction of markets You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin’ Brands leveraged CRM data as a force multiplier for customer engagement. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

Author : Paul Bambrick-Santoyo
Publisher : John Wiley & Sons
ISBN 13 : 0470548746
Total Pages : 298 pages
Book Rating : 4.45/5 ( download)

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Download or read book Driven by Data written by Paul Bambrick-Santoyo and published by John Wiley & Sons. This book was released on 2010-04-12 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical guide for improving schools dramatically that will enable all students from all backgrounds to achieve at high levels. Includes assessment forms, an index, and a DVD.

Author : Carl Anderson
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491916885
Total Pages : 300 pages
Book Rating : 4.89/5 ( download)

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Download or read book Creating a Data-Driven Organization written by Carl Anderson and published by "O'Reilly Media, Inc.". This book was released on 2015-07-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Author : DJ Patil
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1491925477
Total Pages : 30 pages
Book Rating : 4.78/5 ( download)

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Download or read book Data Driven written by DJ Patil and published by "O'Reilly Media, Inc.". This book was released on 2015-01-05 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt. You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century. You’ll explore: Data scientist skills—and why every company needs a Spock How the benefits of giving company-wide access to data outweigh the costs Why data-driven organizations use the scientific method to explore and solve data problems Key questions to help you develop a research-specific process for tackling important issues What to consider when assembling your data team Developing processes to keep your data team (and company) engaged Choosing technologies that are powerful, support teamwork, and easy to use and learn

Author : Mark Jeffery
Publisher : John Wiley & Sons
ISBN 13 : 0470504544
Total Pages : 325 pages
Book Rating : 4.43/5 ( download)

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Download or read book Data-Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Author : Thomas C. Redman
Publisher : Harvard Business Press
ISBN 13 : 1422163644
Total Pages : 257 pages
Book Rating : 4.41/5 ( download)

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Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008-09-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Author : Daniel M. Hyson
Publisher : Guilford Publications
ISBN 13 : 1462543103
Total Pages : 259 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Data-Driven School written by Daniel M. Hyson and published by Guilford Publications. This book was released on 2020-05-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable practitioner's guide helps to build the capacity of school psychologists, administrators, and teachers to use data in collaborative decision making. It presents an applied, step-by-step approach for creating and running effective data teams within a problem-solving framework. The authors describe innovative ways to improve academic and behavioral outcomes at the individual, class, grade, school, and district levels. Applications of readily available technology tools are highlighted. In a large-size format for easy photocopying, the book includes learning activities and helpful reproducible forms. The companion website provides downloadable copies of the reproducible forms as well as Excel spreadsheets, PowerPoint slides, and an online-only chapter on characteristics of effective teams. This book is in The Guilford Practical Intervention in the Schools Series, edited by Sandra M. Chafouleas.

Author : Edward J. Walters
Publisher : CRC Press
ISBN 13 : 0429892063
Total Pages : 280 pages
Book Rating : 4.66/5 ( download)

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Download or read book Data-Driven Law written by Edward J. Walters and published by CRC Press. This book was released on 2018-07-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For increasingly data-savvy clients, lawyers can no longer give "it depends" answers rooted in anecdata. Clients insist that their lawyers justify their reasoning, and with more than a limited set of war stories. The considered judgment of an experienced lawyer is unquestionably valuable. However, on balance, clients would rather have the considered judgment of an experienced lawyer informed by the most relevant information required to answer their questions. Data-Driven Law: Data Analytics and the New Legal Services helps legal professionals meet the challenges posed by a data-driven approach to delivering legal services. Its chapters are written by leading experts who cover such topics as: Mining legal data Computational law Uncovering bias through the use of Big Data Quantifying the quality of legal services Data mining and decision-making Contract analytics and contract standards In addition to providing clients with data-based insight, legal firms can track a matter with data from beginning to end, from the marketing spend through to the type of matter, hours spent, billed, and collected, including metrics on profitability and success. Firms can organize and collect documents after a matter and even automate them for reuse. Data on marketing related to a matter can be an amazing source of insight about which practice areas are most profitable. Data-driven decision-making requires firms to think differently about their workflow. Most firms warehouse their files, never to be seen again after the matter closes. Running a data-driven firm requires lawyers and their teams to treat information about the work as part of the service, and to collect, standardize, and analyze matter data from cradle to grave. More than anything, using data in a law practice requires a different mindset about the value of this information. This book helps legal professionals to develop this data-driven mindset.

Author : Jeremy David Curuksu
Publisher : Springer
ISBN 13 : 3319702297
Total Pages : 185 pages
Book Rating : 4.92/5 ( download)

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Download or read book Data Driven written by Jeremy David Curuksu and published by Springer. This book was released on 2018-06-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data science, assuming no technical background. Drawing on extensive literature reviews with more than 200 peer reviewed articles, reports, books and surveys referenced, this book has at least four objectives: to be scientific, modern, complete and concise. An interactive version of some sections (industry snapshots, method toolbox) is freely accessible at econsultingdata.com.