Design For A Brain

Author : W. Ashby
Publisher : Springer Science & Business Media
ISBN 13 : 9401513201
Total Pages : 294 pages
Book Rating : 4.03/5 ( download)

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Download or read book Design for a Brain written by W. Ashby and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE book is not a treatise on aIl cerebral mechanisms but a pro poscd solution of a specific problem: the origin of the nervous system's unique ability to produce adaptive behaviour. The work has as basis the fact that the nervous system behaves adap tively and the hypothesis that it is essentiaIly mechanistic; it proceeds on the assumption that these two data are not irrecon cilable. It attempts to deduce from the observed facts what sort of a mechanism it must be that behaves so differently from any machinc made so far. Other proposed solutions have usuaIly left open the question whether so me different theory might not fit the facts equaIly weIl: I have attempted to deduce what is necessary, what properties the nervous system must have if it is to behave at once mechanisticaIly and adaptively. For the deduction to be rigorous, an adequately developed logic of mechanism is essential. Until recently, discussions of mechan ism were carried on almost entirely in terms of so me particular embodiment-the mechanical, the electronic, the neuronie, and so on. Those days are past. There now exists a weIl-developed logic of pure mechanism, rigorous as geometry, and likely to play the same fundamental part, in our understanding of the complex systems of biology, that geometry does in astronomy. Only by the dcvelopment of this basic logic has thc work in this book been made possible.

Author : Celia Hodent
Publisher : CRC Press
ISBN 13 : 1351650769
Total Pages : 387 pages
Book Rating : 4.62/5 ( download)

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Download or read book The Gamer's Brain written by Celia Hodent and published by CRC Press. This book was released on 2017-08-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making a successful video game is hard. Even games that are successful at launch may fail to engage and retain players in the long term due to issues with the user experience (UX) that they are delivering. The game user experience accounts for the whole experience players have with a video game, from first hearing about it to navigating menus and progressing in the game. UX as a discipline offers guidelines to assist developers in creating the experience they want to deliver, shipping higher quality games (whether it is an indie game, AAA game, or "serious game"), and meeting their business goals while staying true to their design and artistic intent. In a nutshell, UX is about understanding the gamer’s brain: understanding human capabilities and limitations to anticipate how a game will be perceived, the emotions it will elicit, how players will interact with it, and how engaging the experience will be. This book is designed to equip readers of all levels, from student to professional, with neuroscience knowledge and user experience guidelines and methodologies. These insights will help readers identify the ingredients for successful and engaging video games, empowering them to develop their own unique game recipe more efficiently, while providing a better experience for their audience. Key Features Provides an overview of how the brain learns and processes information by distilling research findings from cognitive science and psychology research in a very accessible way. Topics covered include: "neuromyths", perception, memory, attention, motivation, emotion, and learning. Includes numerous examples from released games of how scientific knowledge translates into game design, and how to use a UX framework in game development. Describes how UX can guide developers to improve the usability and the level of engagement a game provides to its target audience by using cognitive psychology knowledge, implementing human-computer interaction principles, and applying the scientific method (user research). Provides a practical definition of UX specifically applied to games, with a unique framework. Defines the most relevant pillars for good usability (ease of use) and good "engage-ability" (the ability of the game to be fun and engaging), translated into a practical checklist. Covers design thinking, game user research, game analytics, and UX strategy at both a project and studio level. Offers unique insights from a UX expert and PhD in psychology who has been working in the entertainment industry for over 10 years. This book is a practical tool that any professional game developer or student can use right away and includes the most complete overview of UX in games existing today.

Author : Rich Carr
Publisher :
ISBN 13 : 9781944602222
Total Pages : 0 pages
Book Rating : 4.24/5 ( download)

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Download or read book Brain-centric Design written by Rich Carr and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach The Way People Love To Learn! Scientists have found that people are chemically and structurally hardwired to enjoy learning. The secret to unleashing a learner's potential resides in the very organ we want to teach: the brain. With Brain-centric Design (BcD), you'll learn how to: Help others acquire skills and retain knowledge faster, reduce attrition, save valuable time and energy and understand the science behind teaching and learning. BcD halted turnover in industries with the highest attrition rate of any other job. It saved Fortune 100s millions, and helped those same organizations foster better employees in less than half the time. Brain-centric Design is the product of decades of scientific research on how we acquire knowledge refined and successfully implemented by the authors, Dr. Kieran O'Mahony and Rich Carr. Brain-centric Design offers an intuitive, easy to use process for presenting information for deep understanding.

Author : Allison Posey
Publisher : ASCD
ISBN 13 : 141662631X
Total Pages : 202 pages
Book Rating : 4.12/5 ( download)

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Download or read book Engage the Brain written by Allison Posey and published by ASCD. This book was released on 2018-11-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research on the brain has shown that emotion plays a key role in learning, but how can educators apply that research in their day-to-day interactions with students? What are some teaching strategies that take advantage of what we know about the brain? Engage the Brain answers these questions with easy-to-understand explanations of the brain's emotion networks and how they affect learning, paired with specific suggestions for classroom strategies that can make a real difference in how and what students learn. Readers will discover how to design an environment for learning that Makes material relevant, relatable, and engaging. Accommodates tremendous variability in students' brains by giving them multiple options for how to approach their learning. Incorporates Universal Design for Learning (UDL) principles and guidelines. Uses process-oriented feedback and other techniques to spark students' intrinsic motivation. Author Allison Posey explains how schools can use the same "emotional brain" concepts to create work environments that reduce professional stress and the all-too-common condition of teacher burnout. Real-world classroom examples, along with reflection and discussion questions, add to the usefulness of Engage the Brain as a practical, informative guide for understanding how to capture the brain's incredible power and achieve better results at all grade levels, in all content areas.

Author : William Ross Ashby
Publisher :
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.11/5 ( download)

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Download or read book Design for a Brain written by William Ross Ashby and published by . This book was released on 1962 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : W. Ross Ashby
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.30/5 ( download)

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Download or read book Design for a Brain written by W. Ross Ashby and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : John Whalen Ph.D.
Publisher : O'Reilly Media
ISBN 13 : 1491985429
Total Pages : 239 pages
Book Rating : 4.27/5 ( download)

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Download or read book Design for How People Think written by John Whalen Ph.D. and published by O'Reilly Media. This book was released on 2019-04-05 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You’ll then learn how to apply that knowledge to design brilliant experiences for your customers. Learn about the "six minds" of user experience and how each contributes to the perception of a singular experience Find out how your team—without any specialized training in psychology—can uncover critical insights about your customers’ conscious and unconscious processes Learn how to immediately apply what you’ve learned to improve your products and services Explore practical examples of how the Fortune 100 used this system to build highly successful experiences

Author : Kyra Bobinet
Publisher :
ISBN 13 : 9780996734578
Total Pages : 414 pages
Book Rating : 4.70/5 ( download)

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Download or read book Well Designed Life written by Kyra Bobinet and published by . This book was released on 2015-09-12 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I know what I should do...I just don't know why I don't do it." This phrase captures a universal human experience--we can't always get ourselves to do what we know is best for us. In Well Designed Life, you will learn that the solution to this stumbling block resides in coupling two disciplines: brain science and design thinking. Brain and behavior sciences have exploded in recent years. This catalyzes new insights into why we do what we do--and how we can change. Meanwhile, major advances in consumer technology, service industries, and public health are rapidly changing how we live. This boom of innovation has been fueled by a creative approach to solving problems called design thinking. We are living in the age of design--and designers are the new rock stars. Dr. Kyra Bobinet brings together over 25 years of successfully designing interventions, products, and experiences that change lives--to empower you as the designer of your life. Dr. Bobinet has gathered ten key concepts from psychology, behavior and neuroscience and applies each of them to changing your health, relationships, and well-being. Bobinet insists that the success or failure of changing our lives hinges on both understanding what's going on inside our head and applying the flexible mindset of a designer. She writes, "Adopting the mindset of a designer puts you in the driver's seat of making life work. Grounding yourself in the science of how we see the world and how our brain responds helps you design behaviors that work--in real life. This is about you acting on what you always wished you would do. It's about stepping out of any areas of helplessness and into creative self-direction. You have a choice: design your life or let it design you!" Infused with relatable narratives that are at once witty and gripping, professional and personal, Bobinet takes you on a journey through the origins of your self-image, motivations, decisions, and unconscious behaviors--leaving you with the keys to free yourself from your conditioning and lead a well-designed life.

Author : William Ross Ashby
Publisher :
ISBN 13 : 9780412049309
Total Pages : 286 pages
Book Rating : 4.09/5 ( download)

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Download or read book Design for a Brain written by William Ross Ashby and published by . This book was released on 1960 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gayle H. Gregory
Publisher : Corwin Press
ISBN 13 : 1412937175
Total Pages : 305 pages
Book Rating : 4.77/5 ( download)

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Download or read book Designing Brain-Compatible Learning written by Gayle H. Gregory and published by Corwin Press. This book was released on 2006-06-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing Brain Compatible Learning synthesizes brain research into a set of teaching tools and strategies for integrating thinking skills, cooperative learning, graphic organizers, and authentic assessment into any classroom. This edition features: step-by-step strategies for teaching concepts, skills, and content to all age groups and learning styles; a newly expanded section on standards-based lesson design and lesson planning; charts, diagrams, and other visual tools to reinforce learning; a collection of new planning templates and graphic organizers; and a glossary and bibliography.