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Author : Max Yoder
Publisher :
ISBN 13 : 9781732843905
Total Pages : pages
Book Rating : 4.02/5 ( download)
Download or read book Do Better Work written by Max Yoder and published by . This book was released on 2019-02-19 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steve Harrison
Publisher : Pearson UK
ISBN 13 : 0273742191
Total Pages : 226 pages
Book Rating : 4.97/5 ( download)
Download or read book How to do Better Creative Work written by Steve Harrison and published by Pearson UK. This book was released on 2010-04-08 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective creative work is not a nice-to-have, it's a necessity - it’s the only way you’ll stand out in a fiercely competitive marketplace. Whether you're in digital, direct or advertising, the CEO of an agency or just starting out, How to do better creative work has been written for you. In fact, you'll see that everyone plays a crucial role in producing creative work that works: What it means to be creative, How to build a creative culture, How virtually all great work is underpinned by a simple problem/solution dynamic, How to use that dynamic to create your big marketing ideas, How to brief a creative team, How to use 'relevant abruption' to produce big creative ideas, How to simultaneously build a brand and get response, How to sell your work, How to run a creative department. All this is illustrated by some of the best advertising, direct and digital work ever produced, plus 12 case studies featuring ideas that have not only sold millions of pounds worth of products, but also won dozens of the world's most coveted awards. "Steve writes like he talks, with great intelligence, wisdom and common sense. He's one of the few people capable of looking at a notoriously self-obsessed industry and saying, "The Emperor has no clothes." And he's one of an even smaller number who can look at its problems and say, "here's how you fix it." Creative Work is as challenging as it is engaging. When I reached the end I felt like I wanted to continue the conversation, which is probably the highest compliment you can offer a book." - Jon Steel, author of Truth, Lies & Advertising and Perfect Pitch. "This is genuinely essential reading for anyone who wants to demystify the advertising creative process – and vastly more entertaining than your average business book. Harrison’s simple, commonsense approach makes you wonder why so many ad campaigns fail so spectacularly. Buy it, read it and learn from it!” - Larissa Vince, Campaign magazine. "This is a smart, straightforward and very special book. It affirmed so much I knew already, but my eyes were opened afresh to what is genuinely important about the work that we do. I came away with ten or twelve things I wanted to share with the rest of the team at glue and it also fortunately gave me some confidence that we’re getting a lot of this right already." - Mark Cridge, CEO, glue London. "Steve is one of the dying breed of creative directors that clients crave. He tells it like it is and delivers. How to do better creative work is a refreshingly honest must-read for any client, suit or creative who want to cut through the bullshit and produce great creative work that does the job. Harrison has the right to say what he likes about the ad industry - and he does!" - Charlie Smith, Head of Brand Marketing, Vodafone UK. "This book isn't just about how clients can help get the best work from their agency. I loved the insight into the thinking that goes on before the creative idea is had and realise it applies to every business that takes a creative approach to problem solving." - Paul Ferraiolo, President, Rolls-Royce Motor Cars, North America. “If, one day, my son tells me that he wants to be part of this business, I will make sure that he reads Steve ́s book and, if possible, find a way for him to spend a couple of hours with Steve himself” - Pablo Alzugary, President, Shackleton Madrid.
Author : Michael C. Bush
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095091
Total Pages : 252 pages
Book Rating : 4.94/5 ( download)
Download or read book A Great Place to Work For All written by Michael C. Bush and published by Berrett-Koehler Publishers. This book was released on 2018-03-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors
Author : Anthony Cabraal
Publisher :
ISBN 13 : 9780473460365
Total Pages : 289 pages
Book Rating : 4.6X/5 ( download)
Download or read book Better Work Together written by Anthony Cabraal and published by . This book was released on 2019 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The future of working together has arrived. A radically different workplace is possible. We can build organisations that change lives, and grow resilient, committed, self-managing teams. If you are curious about how the power of community can transform the way business works, and has the potential to change the world, this book is for you."--back cover.
Author : Kevin Maney
Publisher : Pearson Education
ISBN 13 : 0132755130
Total Pages : 495 pages
Book Rating : 4.39/5 ( download)
Download or read book Making the World Work Better written by Kevin Maney and published by Pearson Education. This book was released on 2011-06-10 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas J Watson Sr’s motto for IBM was THINK, and for more than a century, that one little word worked overtime. In Making the World Work Better: The Ideas That Shaped a Century and a Company, journalists Kevin Maney, Steve Hamm, and Jeffrey M. O’Brien mark the Centennial of IBM’s founding by examining how IBM has distinctly contributed to the evolution of technology and the modern corporation over the past 100 years. The authors offer a fresh analysis through interviews of many key figures, chronicling the Nobel Prize-winning work of the company’s research laboratories and uncovering rich archival material, including hundreds of vintage photographs and drawings. The book recounts the company’s missteps, as well as its successes. It captures moments of high drama – from the bet-the-business gamble on the legendary System/360 in the 1960s to the turnaround from the company’s near-death experience in the early 1990s. The authors have shaped a narrative of discoveries, struggles, individual insights and lasting impact on technology, business and society. Taken together, their essays reveal a distinctive mindset and organizational culture, animated by a deeply held commitment to the hard work of progress. IBM engineers and scientists invented many of the building blocks of modern information technology, including the memory chip, the disk drive, the scanning tunneling microscope (essential to nanotechnology) and even new fields of mathematics. IBM brought the punch-card tabulator, the mainframe and the personal computer into the mainstream of business and modern life. IBM was the first large American company to pay all employees salaries rather than hourly wages, an early champion of hiring women and minorities and a pioneer of new approaches to doing business--with its model of the globally integrated enterprise. And it has had a lasting impact on the course of society from enabling the US Social Security System, to the space program, to airline reservations, modern banking and retail, to many of the ways our world today works. The lessons for all businesses – indeed, all institutions – are powerful: To survive and succeed over a long period, you have to anticipate change and to be willing and able to continually transform. But while change happens, progress is deliberate. IBM – deliberately led by a pioneering culture and grounded in a set of core ideas – came into being, grew, thrived, nearly died, transformed itself... and is now charting a new path forward for its second century toward a perhaps surprising future on a planetary scale.
Author : Jason W. Womack
Publisher : John Wiley & Sons
ISBN 13 : 1118121988
Total Pages : 274 pages
Book Rating : 4.86/5 ( download)
Download or read book Your Best Just Got Better written by Jason W. Womack and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if your best just got better every single day In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. Womack's signature "workplace performance" techniques offer specific strategies to consistently and incrementally improve performance. Readers will: Understand the fundamentals of workflow and the principles of human performance Arm themselves with the tools and the processes to get more of their work done, on time, with fewer resources, and with less stress Making your best better won't happen overnight, but learning how to effectively manage just a few critical success factors lead to an effective workday and an overall successful professional career.
Author : Morten T. Hansen
Publisher : Simon & Schuster
ISBN 13 : 1476765820
Total Pages : 320 pages
Book Rating : 4.22/5 ( download)
Download or read book Great at Work written by Morten T. Hansen and published by Simon & Schuster. This book was released on 2019-09-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction” (Psychology Today).
Author : Cyril Peupion
Publisher : Peupion Pty Ltd
ISBN 13 : 174298049X
Total Pages : 200 pages
Book Rating : 4.92/5 ( download)
Download or read book Work Smarter: Live Better written by Cyril Peupion and published by Peupion Pty Ltd. This book was released on 2018-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most people have never been taught how to work. We are committed to our job and want to be good at what we do. We are neither lazy nor unwilling. But we do not always work effectively - we work hard but not always smart. To increase performance many people believe they need to do more. We spend less time with our loved ones, neglect our health and put our passions and hobbies on the back burner. And we end up frustrated, out of control and stressed. Work Smarter: Live Better will transform your life - learn simple and practical tools to be in control at work, learn how to gain an extra two hours per day, and learn how to make room for what is important to you! This journey will challenge your way of thinking about work. You will learn how to work smarter and more importantly, live better.
Author : Todd Davis
Publisher : Simon and Schuster
ISBN 13 : 1501158309
Total Pages : 256 pages
Book Rating : 4.08/5 ( download)
Download or read book Get Better written by Todd Davis and published by Simon and Schuster. This book was released on 2017-11-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chief people officer at FranklinCovey outlines anecdotal and practical recommendations for how organizations of any size or type can create a competitive advantage by building effective relationships.
Author : Curt Steinhorst
Publisher : John Wiley & Sons
ISBN 13 : 111939046X
Total Pages : 262 pages
Book Rating : 4.66/5 ( download)
Download or read book Can I Have Your Attention? written by Curt Steinhorst and published by John Wiley & Sons. This book was released on 2017-10-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A must read for anyone in the business of leading others." Ken May, CEO of Top Golf; former CEO of Fedex "If you want your team to stay focused, you will want to read Can I Have Your Attention?" Chester Elton, New York Times Best-Selling author of All In, The Carrot Principle and What Motivates Me Inspire better work habits. Focus your team. Get stuff done in the constantly connected workplace. As our workloads expand, attention has never been more valuable. Or more difficult to keep. In Can I Have your Attention?, Curt Steinhorst shows business leaders how to cut through the noise and get their employees back to work. Curt has spent years helping Fortune 500 companies overcome distraction and achieve focus. With technology creating endless opportunites to "improve productivity", people spend so much time responding to the interruptions that they've lost the ability to focus and do their jobs. Yet, the potential for harnessing the power of your team's attention has never been greater--if you can capture it. You'll learn how to: Implement a comprehensive organizational strategy to increase focus and overcome digital distraction. Take back control of the technology in your organization and life. Establish a Communication Compact, defining how, when, and why your team will communicate with each other. Create a "vault" to increase productivity, decrease stress, and boost your creativity. Free yourself and your employees from the never-ending flood of emails and messages. Achieve unmatched focus in the age of distraction. The smartphone isn't going away. Learn the simple rules and guidelines that will improve focus and create the mental space needed for your people to work to their full potential.
