Enterprise Content Strategy

Author : Ann Rockley
Publisher : New Riders
ISBN 13 : 0132931648
Total Pages : 618 pages
Book Rating : 4.49/5 ( download)

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Download or read book Managing Enterprise Content written by Ann Rockley and published by New Riders. This book was released on 2012-02-14 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Author : Kevin Nichols
Publisher :
ISBN 13 : 9781937434441
Total Pages : 160 pages
Book Rating : 4.43/5 ( download)

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Download or read book Enterprise Content Strategy written by Kevin Nichols and published by . This book was released on 2015-01-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book outlines best practices for conducting and executing content strategy projects. It is a step-by-step guide to building an enterprise content strategy for your organization"--Publisher's description.

Author : Rahel Anne Bailie
Publisher : XML Press
ISBN 13 : 1457182548
Total Pages : 306 pages
Book Rating : 4.49/5 ( download)

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Download or read book Content Strategy written by Rahel Anne Bailie and published by XML Press. This book was released on 2013-01-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Author : Margot Bloomstein
Publisher : Elsevier
ISBN 13 : 0123919290
Total Pages : 184 pages
Book Rating : 4.98/5 ( download)

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Download or read book Content Strategy at Work written by Margot Bloomstein and published by Elsevier. This book was released on 2012-01-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content is king... and the new kingmaker... and your message needs to align with your model and metrics and other mumbo jumbo, right? Whether you’re slogging through theory or buzzwords, there’s no denying content strategy is coming of age. But what’s in it for you? And if you’re not a content strategist, why should you care? Because even if content strategy isn’t your job, content’s probably your problem—and probably more than you think. You or your business has a message you want to deliver, right? You can deliver that message through various channels and content types, from Tweets to testimonials and photo galleries galore, and your audience has just as many ways of engaging with it. So many ways, so much content... so where’s the problem? That is the problem. And you can measure it in time, creativity, money, lost opportunity, and the sobs you hear equally from creative directors, project managers, and search engine marketing specialists. The solution is content strategy, and this book offers real-world examples and approaches you can adopt, no matter your role on the team. Put content strategy to work for you by gathering this book into your little hands and gobbling up never-before seen case studies from teams at Johns Hopkins Medicine, MINI, Icebreaker, and more. Content Strategy at Work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get that message across and foster better user experiences. Presents a content strategy framework and ways to implement in both in-house marketing departments and consultancies Includes case studies, interviews, and lessons learned from retail, apparel, network television, business-to-business, automotive, non-profit, and higher ed brands Details practical sales techniques to sell content strategy and use content strategy processes to sell other services and larger projects

Author : Scott Abel
Publisher : XML Press
ISBN 13 : 1492001961
Total Pages : 136 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Language of Content Strategy written by Scott Abel and published by XML Press. This book was released on 2014-02-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Author : Sarah S. O'Keefe
Publisher :
ISBN 13 : 9780982811849
Total Pages : 182 pages
Book Rating : 4.45/5 ( download)

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Download or read book Content Strategy 101 written by Sarah S. O'Keefe and published by . This book was released on 2012-09-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

Author : Kristina Halvorson
Publisher : New Riders
ISBN 13 : 0132883244
Total Pages : 256 pages
Book Rating : 4.45/5 ( download)

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Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Author : Mike Barlow
Publisher : John Wiley & Sons
ISBN 13 : 1118005236
Total Pages : 229 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Executive's Guide to Enterprise Social Media Strategy written by Mike Barlow and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

Author : Ann Rockley
Publisher : XML Press
ISBN 13 : 1457191334
Total Pages : 147 pages
Book Rating : 4.36/5 ( download)

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Download or read book Intelligent Content: A Primer written by Ann Rockley and published by XML Press. This book was released on 2015-09-25 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, everything is marketing. All of the content we produce affects the customer experience. Therefore, all content is marketing and all content producers are marketers. Intelligent Content: A Primer introduces intelligent content: how it works, the benefits, the objectives, the challenges, and how to get started. Anyone who wants to understand intelligent content will get a clear introduction along with case studies and all the reference information you could ask for to make the case for intelligent content with your management. Intelligent Content: A Primer is written by three leaders in content strategy and content marketing. Ann Rockley is widely recognized as the mother of content strategy. Charles Cooper, co-author with Ann Rockley of Managing Enterprise Content, has been been involved in creating and testing digital content for more than 20 years. And Scott Abel, known as The Content Wrangler, is an internationally recognized global content strategist. Together, they have created the definitive introduction to intelligent content.

Author : Ravi Sarathy
Publisher : MIT Press
ISBN 13 : 0262370859
Total Pages : 306 pages
Book Rating : 4.51/5 ( download)

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Download or read book Enterprise Strategy for Blockchain written by Ravi Sarathy and published by MIT Press. This book was released on 2022-10-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies can gain strategic advantage by developing blockchain capabilities. Blockchain is far more than cryptocurrency. Regarded for a decade as complex and with limited application, blockchain has now matured to be on the verge of fully realizing its disruptive potential. In Enterprise Strategy for Blockchain, business strategy expert Ravi Sarathy shows how companies can gain competitive advantage by developing and deploying blockchain capabilities. Sarathy explains what makes blockchain unique, including its capacities to eliminate intermediaries, guard against hackers, decentralize, and protect privacy. Presenting examples drawn from such sectors as finance, supply chains, computer services, consumer products, and entertainment, he describes how executives can strategically assess blockchain’s applicability to their business. After outlining blockchain’s technological features—and its technological obstacles—Sarathy describes disruptive technologies already happening in the financial services market with the emergence of decentralized finance, or DeFi, arguing that a wave of innovation might be positioning DeFi as blockchain’s “killer app.” He also explores, among many other uses, a blockchain application that addresses chronic supply chain problems, pilot blockchain programs aimed at facilitating cross-border payments, and the use of NFTs (non-fungible tokens) that allow digital art to be collected and traded. And he outlines a path for organizations that includes establishing a business case for applying blockchain, evaluating enterprise cost-benefits, and preparing the organization to develop the requisite knowledge and people skills while overcoming resistance to change. Business leaders should invest, explore and experiment with blockchain now, positioning their organizations to be first in their fields, ahead of both rising startups and late-to-the game incumbent peers.