Entertainment Education

Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135669430
Total Pages : 280 pages
Book Rating : 4.30/5 ( download)

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Download or read book Entertainment-Education written by Arvind Singhal and published by Routledge. This book was released on 2012-12-06 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.

Author : Arvind Singhal
Publisher : Routledge
ISBN 13 : 1135624569
Total Pages : 481 pages
Book Rating : 4.69/5 ( download)

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Download or read book Entertainment-Education and Social Change written by Arvind Singhal and published by Routledge. This book was released on 2003-12-08 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.

Author : Peter Vorderer
Publisher : Oxford University Press
ISBN 13 : 0190072229
Total Pages : 800 pages
Book Rating : 4.23/5 ( download)

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Download or read book The Oxford Handbook of Entertainment Theory written by Peter Vorderer and published by Oxford University Press. This book was released on 2021-02-12 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of new digital technologies has given rise to an entirely changed media landscape and revolutionized how we seek entertainment. Older entertainment media like novels, radio, and film have been joined by a host of digital media that smartphones allow us to carry almost anywhere and at all times, from video games and social media to video on demand services. This unprecedented ubiquity of entertainment media calls for new and more sophisticated theories that help us understand the fascination that different entertainment media exert on us and how they change the human experience. The Oxford Handbook of Entertainment Theory surveys and furthers the most influential psychology-driven research on media entertainment to illuminate how people are drawn into media experiences. The 41 chapters in this Handbook not only offer fresh perspectives on established theories but also introduce emerging models and highlight the importance of considering the diverse backgrounds of media users when conducting research. They also cover the motivations and reactions of media users in relationship to different types of media, the trend towards interactive media such as video games and virtual reality, and particularly popular media contents like sexuality, violence, sports, and the news. As the most comprehensive overview of psychology-based research on media entertainment available, this Handbook is an invaluable resource for seasoned researchers and those beginning to learn about the field alike.

Author : Allison Eden
Publisher :
ISBN 13 : 9781524962739
Total Pages : 250 pages
Book Rating : 4.32/5 ( download)

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Download or read book Media Entertainment written by Allison Eden and published by . This book was released on 2019-08-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Lauren B. Frank
Publisher : Springer Nature
ISBN 13 : 3030636143
Total Pages : 365 pages
Book Rating : 4.42/5 ( download)

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Download or read book Entertainment-Education Behind the Scenes written by Lauren B. Frank and published by Springer Nature. This book was released on 2021 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.

Author : Chima E. Onuekwe
Publisher : FriesenPress
ISBN 13 : 1460264231
Total Pages : 292 pages
Book Rating : 4.32/5 ( download)

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Download or read book Entertainment-education for Health Behaviour Change written by Chima E. Onuekwe and published by FriesenPress. This book was released on 2015-12-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entertainment-education methods have been used for centuries to impart knowledge, traditions, and moral guidance. Today, researchers are discovering the power of entertainment-education strategies to affect the outcomes of socio-political and economic development programmes including health and education. Entertainment-education for Health Behaviour Change: Issues and Perspectives in Africa is a collection of essays from some of the leading scholars in entertainment-education, including writers from South Africa, Nigeria, and the United States. Chapters cover a wide range of application and strategies for entertainment-education, from mass media campaigns to participatory communication for behaviour change in health interventions including polio eradication and HIV/AIDS. Through reviews of past programmes and discussions of areas of potential research, these scholars highlight an emerging approach that is set to change health education and behaviour change strategies around the world. Peer Reviewers Professor Lucia Dura of the University of Texas at El Paso, USA; John Riber of Media Development International, Tanzania; Dr. Akashorun Lekkan, Lagos State University, Ojo, Nigeria; Dr. Julita C. Maradzika, Health Promotion specialist, University of Zimbabwe; Dr. Chinyere Okam, Theatre for Development specialist; and Dr. Okidu Onjefu, Development Communication specialist, Caleb University, Lagos, Nigeria.

Author : Heidi Nariman
Publisher : Praeger
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.36/5 ( download)

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Download or read book Soap Operas for Social Change written by Heidi Nariman and published by Praeger. This book was released on 1993-05-18 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.

Author : Simone Lässig
Publisher : Berghahn Books
ISBN 13 : 1789202795
Total Pages : 317 pages
Book Rating : 4.93/5 ( download)

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Download or read book The World of Children written by Simone Lässig and published by Berghahn Books. This book was released on 2019-10-03 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an era of rapidly increasing technological advances and international exchange, how did young people come to understand the world beyond their doorsteps? Focusing on Germany through the lens of the history of knowledge, this collection explores various media for children—from textbooks, adventure stories, and other literature to board games, museums, and cultural events—to probe what they aimed to teach young people about different cultures and world regions. These multifaceted contributions from specialists in historical, literary, and cultural studies delve into the ways that children absorbed, combined, and adapted notions of the world.

Author : Renee Hobbs
Publisher : Corwin Press
ISBN 13 : 1412981581
Total Pages : 233 pages
Book Rating : 4.83/5 ( download)

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Download or read book Digital and Media Literacy written by Renee Hobbs and published by Corwin Press. This book was released on 2011-07-12 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Author : Barbara Maria Stafford
Publisher : MIT Press
ISBN 13 : 9780262691819
Total Pages : 386 pages
Book Rating : 4.17/5 ( download)

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Download or read book Artful Science written by Barbara Maria Stafford and published by MIT Press. This book was released on 1994 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the "magic" of learning in the 18th century. This text draws on historical sources and popular imagery to make the case for the pedagogical opportunities - suggesting ways of putting intelligence, enjoyment and communicative power back into thinking with images.