Fizz Harness The Power Of Word Of Mouth Marketing To Drive Brand Growth

Author : Ted Wright
Publisher : McGraw Hill Professional
ISBN 13 : 007183575X
Total Pages : 240 pages
Book Rating : 4.56/5 ( download)

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Download or read book Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth written by Ted Wright and published by McGraw Hill Professional. This book was released on 2014-11-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign’s success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of Bissell. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

Author : Ted Wright
Publisher :
ISBN 13 : 9781086839371
Total Pages : 73 pages
Book Rating : 4.74/5 ( download)

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Download or read book B2B Word of Mouth Marketing written by Ted Wright and published by . This book was released on 2019-08-22 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook is meant to accompany the book FIZZ: Harness the Power of Word of Mouth Marketing to Drive Brand Growth. Each chapter of the book is filled with helpful ideas and case studies. With this workbook, I'll provide exercises that will allow you to create a word of mouth marketing effort for your own business, specifically for B2B.

Author : Ted Wright
Publisher : McGraw-Hill Companies
ISBN 13 : 9781265944261
Total Pages : 0 pages
Book Rating : 4.61/5 ( download)

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Download or read book Fizz (PB) written by Ted Wright and published by McGraw-Hill Companies. This book was released on 2023-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. Learn how to: Develop and test your brand's stories for maximum word of mouth impact Build a reliable communications network to deliver your message Harness the incredible power of Big Data for profit-generating WOMM campaigns Find, engage, and train influencers to promote your brand Measure your campaign's success with accurate analytics Along the way, you'll find out how Wright used the very same methods to breathe new life into what was once the tired old brand of Pabst Blue Ribbon. You'll discover how he dramatically expanded the market for Chocolate Milk. You'll read how he orchestrated the turnaround growth of the BISSELL sweeper. Best of all, you'll learn which techniques work for your needs, and you'll have the tools to begin a WOMM campaign right away. Today's consumer is too sophisticated to respond in a meaningful way to intrusive, interruptive, or TV-centric media models. A dispatch from the front lines of cutting-edge marketing, Fizz is a one-stop guide to making your brand the talk of the town. Your company's best friends are already out there. Use Fizz to find, engage, and leverage them. PRAISE FOR FIZZ: "Juicy, generous, and actionable, this one is a keeper. Tell your friends." -- Seth Godin, author of Unleashing the Ideavirus "A great read. Brand managers seeking both practical advice and insight on the realities of modern marketing need look no further than Fizz." -- James M. Kilts, former chairman and CEO of The Gillette Company "Ted's actionable truths ('for influencers, sharing stories is an expression of love') make this excellent book the guidebook for brand professionals interested in word of mouth marketing. Buy it today, and start growing your business faster tomorrow." -- Sam Calagione, president and founder of Dogfish Head Craft Brewery "Ted Wright is the foremost thought leader on word of mouth marketing, and Fizz is the bible in this area. . . . If you want to truly understand how to harness the power of people talking, this book better head up your musthave reading list." -- Dr. Americus Reed II, Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania "The best and most practical book about word of mouth marketing, ever. Fizz combines real-world case studies and smart counsel with discussion of the theories and research that build understanding of WOMM principles. It's effervescent!" -- Jay Baer, New York Times bestselling author of Youtility

Author : Carol Ottolenghi
Publisher : Rowman & Littlefield
ISBN 13 : 1538108496
Total Pages : 188 pages
Book Rating : 4.99/5 ( download)

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Download or read book Intentional Marketing written by Carol Ottolenghi and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.

Author : Stephanie Stuckey
Publisher : BenBella Books
ISBN 13 : 163774479X
Total Pages : 241 pages
Book Rating : 4.96/5 ( download)

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Download or read book UnStuck written by Stephanie Stuckey and published by BenBella Books. This book was released on 2024-04-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the inspiring firsthand account of Stephanie Stuckey’s rise to CEO upon suddenly acquiring her family’s beloved yet struggling brand, which had become a “whatever happened to . . . ?” fading memory for most Americans. Stephanie Stuckey’s remarkable journey unfolds in UnStuck, a memoir that will inspire and captivate. When she unexpectedly becomes CEO of her family’s company, Stephanie embarks on a mission to revive both the business and her family’s legacy. Armed with her grandfather’s wisdom and fueled by an unbreakable emotional connection, she sets out to turn the company’s fortunes around. Stuckey’s, a roadside oasis for generations of travelers along America’s highways, fell into disrepair after decades of outside ownership. When Stephanie Stuckey, granddaughter of Stuckey’s founder, is offered the chance to buy the business, she takes it, seeing something that isn’t apparent in the bleak financial statements: an emotional connection that she and generations of road trippers had with the brand. UnStuck weaves Stephanie’s compelling narrative with her grandfather’s rich history. Finding inspiration and insight into both business and life in her grandfather’s archives, Stephanie leans on her past to craft a strategy for the future, determined to rebuild the struggling company and leave a legacy for generations to come. This story is a celebration of resilience and overcoming seemingly impossible odds—and, ultimately, coming out on top. For female entrepreneurs, unconventional CEOs, family businesses, and road trip enthusiasts, UnStuck offers hope, practical tips on managing tough situations with grit, and an irresistible comeback story promising that second chances are indeed possible.

Author : Robert Dew
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311068392X
Total Pages : 238 pages
Book Rating : 4.29/5 ( download)

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Download or read book Lean CX written by Robert Dew and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-04-06 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources.

Author : Leonard Sherman
Publisher : Columbia University Press
ISBN 13 : 0231542828
Total Pages : 361 pages
Book Rating : 4.21/5 ( download)

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Download or read book If You're in a Dogfight, Become a Cat! written by Leonard Sherman and published by Columbia University Press. This book was released on 2017-01-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

Author : Jerald Silverman
Publisher : CRC Press
ISBN 13 : 1315352044
Total Pages : 270 pages
Book Rating : 4.46/5 ( download)

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Download or read book Managing the Laboratory Animal Facility written by Jerald Silverman and published by CRC Press. This book was released on 2016-10-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Previous Editions "The author brings in management wisdom from the world outside laboratory animal medicine and veterinary medicine. As a result, there is a rich mixture of the experience of a seasoned professional and the theoretical framework used by schools of management .... I recommend this book to managers and laboratory animal specialists at any stage of their careers." —Franklin M. Loew, DVM, PhD, DACLAM, JAVMA, Vol. 222, No. 6, 2003 "... This book is a good informational resource for any new manager to the field of laboratory management. The information is presented in a way that will keep your interest and stimulate you to think how it can benefit you and the facility in which you work." —Susan K. Cutter, BS, RVT, RLATG, Purdue University, West Lafayette, Indiana, USA, LAMA Review Written in Jerry Silverman’s trademark style, Managing the Laboratory Animal Facility, Third Edition provides the reader with sound management theory and associated management practices that are easy to read, easy to understand, easy to implement, and pertinent to the daily management and leadership of laboratory animal facilities. Maintaining the practical focus of previous editions, this greatly expanded volume presents the critical knowledge needed to help you make efficient and effective use of the key resources that are used every day by vivarium managers – people, time, money, and information. New to the Third Edition Incorporating the latest developments in management theory and application, the edition contains approximately 100 pages of new and expanded material. This more detailed coverage: Discusses lean management concepts and practices and their application to laboratory animal science Adds information on many essential topics, especially in human resources management in its treatment of negotiations, influence, and performance reviews Provides a large number of revisions and updates to Appendix 2 in its presentation of Per diem calculations Includes an extensive list of references for further study of specialized topics

Author : Robert Dew
Publisher : Emerald Group Publishing
ISBN 13 : 1787547868
Total Pages : 232 pages
Book Rating : 4.65/5 ( download)

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Download or read book Customer Experience Innovation written by Robert Dew and published by Emerald Group Publishing. This book was released on 2018-08-13 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines innovative processes used to research, conceive and develop innovations in the Customer eXperience (CX) space for both large and small companies.

Author : Thomas S. Szayna
Publisher : Rand Corporation
ISBN 13 : 0833092677
Total Pages : 250 pages
Book Rating : 4.70/5 ( download)

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Download or read book Considerations for Integrating Women Into Closed Occupations in U.S. Special Operations Forces written by Thomas S. Szayna and published by Rand Corporation. This book was released on 2016 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report assesses challenges for unit cohesion from integrating women into special operations forces and provides analytical support for validating occupational standards for positions controlled by U.S. Special Operations Command.