Great Brand Blunders

Author : Rob Gray
Publisher : Crimson
ISBN 13 : 1780592302
Total Pages : 186 pages
Book Rating : 4.05/5 ( download)

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Download or read book Great Brand Blunders written by Rob Gray and published by Crimson. This book was released on 2014-02-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Author : Matt Haig
Publisher : Kogan Page Publishers
ISBN 13 : 9780749444334
Total Pages : 276 pages
Book Rating : 4.39/5 ( download)

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Download or read book Brand Failures written by Matt Haig and published by Kogan Page Publishers. This book was released on 2005 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).

Author : Rob Gray
Publisher : Hachette UK
ISBN 13 : 1780592302
Total Pages : 240 pages
Book Rating : 4.05/5 ( download)

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Download or read book Great Brand Blunders written by Rob Gray and published by Hachette UK. This book was released on 2014-02-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Author : Matt Haig
Publisher :
ISBN 13 : 9781597343206
Total Pages : 310 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Brand Failures written by Matt Haig and published by . This book was released on 2003 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher's description: What do Coca-Cola, McDonalds, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they've launched that have bombed--spectacularly and at great cost. Brand Failures is a riveting look at how such disasters occur. For the first time we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style 6 yes, this is a business book that is actually fun to read! But his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides for each a valuable checklist of lessons learnt, categorized as: classic failures; idea failures; extension failures; PR failures; culture failures; people failures; rebranding failures; Internet and new technology failures; tired brands. Companies live or die on the strength of their brand, and failure can be fatal. Don't let yours be consigned to the brand graveyard. A tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.

Author : David K. Stabnow
Publisher : B&H Publishing Group
ISBN 13 : 1433608146
Total Pages : 224 pages
Book Rating : 4.48/5 ( download)

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Download or read book churchfails written by David K. Stabnow and published by B&H Publishing Group. This book was released on 2016-05-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: churchfails is a collection of 100 articles describing people who claim to be Christians doing foolish things. Each article will include a picture of the subject. From the Introduction: "Groucho Marx once said, “I refuse to join any club that would have me as a member.” If Christianity is a club, it has featured innumerable inglorious members. As abashed affiliates of said club, what can we do? We can try to deny our past and present peccadilloes, but covering up a crime is like poking a polecat—it’s worse in the end. So, we can rant and rave, or we can laugh and learn. This book settles on the second strategy."

Author : Rob Neyer
Publisher : Simon and Schuster
ISBN 13 : 1416592148
Total Pages : 308 pages
Book Rating : 4.43/5 ( download)

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Download or read book Rob Neyer's Big Book of Baseball Blunders written by Rob Neyer and published by Simon and Schuster. This book was released on 2007-11-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: BLOOPER: BALL SQUIRTS THROUGH BILLY BUCKNER'S LEGS. BLUNDER: BILLY BUCKNER'S MANAGER LEFT HIM IN THE GAME. Baseball bloopers are fun; they're funny, even. A pitcher slips on the mound and his pitch sails over the backstop. An infielder camps under a pop-up...and the ball lands ten feet away. An outfielder tosses a souvenir to a fan...but that was just the second out, and runners are circling the bases (and laughing). Without these moments, the highlight reels wouldn't be nearly as entertaining. Baseball blunders, however, can be tragic, and they will leave diehard fans asking why...why...why? Rob Neyer's Big Book of Baseball Blunders does its best to answer all those whys, exploring the worst decisions and stupidest moments of managers, general managers, owners, and even commissioners. As he did in his Big Book of Baseball Lineups, Rob Neyer provides readers with a fascinating examination of baseball's rich history, this time through the lens of the game's sometimes hilarious, often depressing, and always perplexing blunders. · Which ill-fated move cost the Chicago White Sox a great hitter and the 1919 World Series? · What was Babe Ruth thinking when he became the first (and still the only) player to end a World Series by getting caught trying to steal? · Did playing one-armed Pete Gray in 1945 cost the Browns a pennant? · How did winning a coin toss lead to the Dodgers losing the National League pennant on Bobby Thomson's "Shot Heard 'round the World"? · How damaging was the Frank Robinson-for-Milt Pappas deal, really? · Which of Red Sox manager Don Zimmer's mistakes in 1978 was the worst? · Which Yankees trade was even worse than swapping Jay Buhner for Ken Phelps? · What non-move cost Buck Showalter a job and gave Joe Torre the opportunity of a lifetime? · Game 7, 2003 ALCS: Pedro winds up to throw his 123rd pitch...what were you thinking? These are just a few of the legendary (and not-so-legendary) blunders that Neyer analyzes, always with an eye on what happened, why it happened, and how it changed the fickle course of history. And in separate chapters, Neyer also reviews some of the game's worst trades and draft picks and closely examines all the teams that fell just short of first place. Another in the series of Neyer's Big Books of baseball history, Baseball Blunders should win a place in every devoted fan's library.

Author : Michael White
Publisher : World Trade Press
ISBN 13 : 160780008X
Total Pages : 187 pages
Book Rating : 4.88/5 ( download)

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Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jack Trout
Publisher : Wiley
ISBN 13 : 9780471263036
Total Pages : 0 pages
Book Rating : 4.36/5 ( download)

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Download or read book Big Brands Big Trouble written by Jack Trout and published by Wiley. This book was released on 2002-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets. What happened to undermine their standings and of those of other superbrands? Are their declines simply the inevitable consequence of change and the birth of new competition? In this important predecessor to the classic Differentiate or Die, "the king of positioning," Jack Trout answers that question with a resounding "No!" Writing in his signature, straight-from-the-hip style he reveals the disastrous marketing and strategy blunders that led to the dissolution of the most recognized superbrands. He clearly shows how those mistakes could have been avoided. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes that big brands make, and he develops a set of expert guidelines for marketing managers and executives on how to build, protect, manage, and expand their companies' brands and avoid brand-killing blunders.

Author : Brandi Glanville
Publisher : Simon and Schuster
ISBN 13 : 1476707634
Total Pages : 256 pages
Book Rating : 4.31/5 ( download)

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Download or read book Drinking and Tweeting written by Brandi Glanville and published by Simon and Schuster. This book was released on 2014-01-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller, now in paperback The brutally honest breath of fresh air on The Real Housewives of Beverly Hills, known for her dramatic divorce, her barely there clothing, and her inability to keep her mouth shut, tells all in this hilarious, no-holds-barred memoir that's "the best piece of celeb literature we've ever come across." (LAWeekly.com) It's impossible not to love Brandi Glanville, the unapologetically filter-free breath of fresh air on The Real Housewives of Beverly Hills. She spills all her secrets in this sassy, raunchy, and compulsively readable #1 New York Times bestselling memoir, dishing about everything from her DUI and her cheating ex to her one-night stands and the secret plastic surgery that made her "seventeen" again. Clear your schedule, grab a comfy seat, your favorite cocktail . . . and maybe a Xanax. #BestAfternoonEver.

Author : Firend Alan Rasch
Publisher : IJBMR
ISBN 13 : 1696163811
Total Pages : 150 pages
Book Rating : 4.11/5 ( download)

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Download or read book Strategic Mistakes: Examples on How global companies go wrong written by Firend Alan Rasch and published by IJBMR. This book was released on 2019-03-07 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do companies and brands go wrong? Why they make such strategic mistakes that taken near extinction? With all the knowledge and experience, company large and small do go wrong in their marketing, branding, or business strategy. This book highlights such examples and explain what and how such big names went wrong, and to derive lessons to avoid such mistakes from happening by others.