Great Print Advertising

Author : Tony Antin
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.06/5 ( download)

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Download or read book Great Print Advertising written by Tony Antin and published by . This book was released on 1993-02-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive book on creating ads that sell by one of the world's leading experts in this area. Gives detailed, step-by-step instructions for developing print ads that are always effective. Packed with examples of ads that work--and those that don't--plus clear, specific explanations of the subtle differences between them.

Author : Jim Aitchison
Publisher : FT Press
ISBN 13 : 0133412334
Total Pages : 596 pages
Book Rating : 4.38/5 ( download)

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Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Author :
Publisher :
ISBN 13 :
Total Pages : 400 pages
Book Rating : 4.27/5 ( download)

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Download or read book USadreview written by and published by . This book was released on 2003 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Varios
Publisher :
ISBN 13 : 9781564960757
Total Pages : pages
Book Rating : 4.57/5 ( download)

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Download or read book Usad Review - written by Varios and published by . This book was released on 1994-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jim Aitchison
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.53/5 ( download)

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Download or read book Cutting Edge Advertising written by Jim Aitchison and published by Prentice Hall. This book was released on 2004 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: The top global guide to print advertising has been fully updated with breakthrough work and new advice from the world's leading creative agencies in the United States, Britain, Australia, Asia, Europe, and South Africa. The text includes step-by-step techniques for creating brilliant advertising--from research and strategy through concept, design, and copy.

Author : Julian Watkins
Publisher : Courier Corporation
ISBN 13 : 0486144089
Total Pages : 256 pages
Book Rating : 4.85/5 ( download)

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Download or read book The 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.

Author : Quayside
Publisher : Rockport Publishers
ISBN 13 : 9781564960221
Total Pages : 320 pages
Book Rating : 4.26/5 ( download)

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Download or read book Us Ad Review written by Quayside and published by Rockport Publishers. This book was released on 1992-07-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Julie Anne Lambert
Publisher :
ISBN 13 : 9781851245383
Total Pages : 0 pages
Book Rating : 4.83/5 ( download)

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Download or read book The Art of Advertising written by Julie Anne Lambert and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.

Author : Michael Siegel (M.D.)
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763726515
Total Pages : 552 pages
Book Rating : 4.16/5 ( download)

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Download or read book Marketing Public Health written by Michael Siegel (M.D.) and published by Jones & Bartlett Learning. This book was released on 2004 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepare your students for careers in public health, social marketing, health communication, media advocacy, and health promotion with this ideal textbook. Marketing Public Health is the ultimate one-stope guide to every stage of the marketing campaign, from planning to execution to evaluation and refinement. The text contains many case studies, anecdotes, illustrations, and examples. It is written in clear language, with simple terms, and a helpful glossary to help students navigate through unfamiliar terrain.

Author :
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.09/5 ( download)

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Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: