How We Decide

Author : Jonah Lehrer
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547347480
Total Pages : 357 pages
Book Rating : 4.86/5 ( download)

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Download or read book How We Decide written by Jonah Lehrer and published by Houghton Mifflin Harcourt. This book was released on 2010-01-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Author : Jonah Lehrer
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0618620117
Total Pages : 321 pages
Book Rating : 4.11/5 ( download)

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Download or read book How We Decide written by Jonah Lehrer and published by Houghton Mifflin Harcourt. This book was released on 2009 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we "blink" and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason--and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of "deciders"--from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Author : Annie Duke
Publisher : Penguin
ISBN 13 : 0593418484
Total Pages : 290 pages
Book Rating : 4.82/5 ( download)

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Download or read book How to Decide written by Annie Duke and published by Penguin. This book was released on 2020-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a blend of compelling exercises, illustrations, and stories, the bestselling author of Thinking in Bets will train you to combat your own biases, address your weaknesses, and help you become a better and more confident decision-maker. What do you do when you're faced with a big decision? If you're like most people, you probably make a pro and con list, spend a lot of time obsessing about decisions that didn't work out, get caught in analysis paralysis, endlessly seek other people's opinions to find just that little bit of extra information that might make you sure, and finally go with your gut. What if there was a better way to make quality decisions so you can think clearly, feel more confident, second-guess yourself less, and ultimately be more decisive and be more productive? Making good decisions doesn't have to be a series of endless guesswork. Rather, it's a teachable skill that anyone can sharpen. In How to Decide, bestselling author Annie Duke and former professional poker player lays out a series of tools anyone can use to make better decisions. You'll learn: • To identify and dismantle hidden biases. • To extract the highest quality feedback from those whose advice you seek. • To more accurately identify the influence of luck in the outcome of your decisions. • When to decide fast, when to decide slow, and when to decide in advance. • To make decisions that more effectively help you to realize your goals and live your values. Through interactive exercises and engaging thought experiments, this book helps you analyze key decisions you've made in the past and troubleshoot those you're making in the future. Whether you're picking investments, evaluating a job offer, or trying to figure out your romantic life, How to Decide is the key to happier outcomes and fewer regrets.

Author : Jonah Lehrer
Publisher : Canongate Books
ISBN 13 : 1847673155
Total Pages : 305 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Decisive Moment written by Jonah Lehrer and published by Canongate Books. This book was released on 2010 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason - and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.

Author : Steve McClatchy
Publisher : John Wiley & Sons
ISBN 13 : 1118771672
Total Pages : 208 pages
Book Rating : 4.79/5 ( download)

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Download or read book Decide written by Steve McClatchy and published by John Wiley & Sons. This book was released on 2014-01-27 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make better decisions and achieve your goals What shapes a person's career and life, and defines them as a leader? Their decisions. We all want to be more productive and deliver our best results. But doing this effectively—and consistently over time—is a significant challenge. Managing it all is hard, and leading in today's hyper-paced world is even harder. The good news is that leadership expert Steve McClatchy makes it easier. In Decide, McClatchy—who works with Fortune 1000 people every day to help them achieve outstanding levels of performance—shows you how to cut through the complexities and excuses to start realizing real gains simply by changing one thing: the way you make decisions. With McClatchy's help, you can quickly begin to: Use the time you have each day to move your business and your life forward Make decisions that yield better results Waste less time, reduce stress and regain balance Again and again, McClatchy has helped people learn for themselves how great decision-making habits yield a lifetime of accomplishments. Follow McClatchy's no-nonsense and practical approach, and you'll soon manage—and even lead—at your highest level of personal performance.

Author : Eric J. Johnson
Publisher : Penguin
ISBN 13 : 0593084438
Total Pages : 401 pages
Book Rating : 4.34/5 ( download)

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Download or read book The Elements of Choice written by Eric J. Johnson and published by Penguin. This book was released on 2021-10-12 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

Author : John Paul Minda
Publisher : Robinson
ISBN 13 : 1472143027
Total Pages : 449 pages
Book Rating : 4.20/5 ( download)

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Download or read book How To Think written by John Paul Minda and published by Robinson. This book was released on 2021-04-29 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will get you thinking about thinking. We understand more about the brain than ever before and we also have more tools than ever before to help us think. This book will show you how your brain works, how your mind works, why we all make certain mistakes in thinking and why that's not always a bad thing. In order to understand how people behave, you need to understand how people think. And if you want to understand how people think, you need to have a basic understanding of cognitive psychology, cognitive science and cognitive neuroscience. This book explains cognition and the links between the brain, the mind and behaviour in a clear and straightforward way. Through interesting case studies and research examples, Minda shows how the brain is involved in mental activity, how memory works, how language affects thought, how good (and bad) decisions are made, and why we make predictable errors in our thinking. With practical applications for everyday life, this a book that helps us become better thinkers, better learners and better problem-solvers. In the current era of big data, algorithms and AI, Minda argues that knowing about how humans think-how you think-is more important than ever before.

Author : Marcia W. Blenko
Publisher : Harvard Business Press
ISBN 13 : 1422147576
Total Pages : 182 pages
Book Rating : 4.73/5 ( download)

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Download or read book Decide & Deliver written by Marcia W. Blenko and published by Harvard Business Press. This book was released on 2010 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: -Identify your critical decisions. Focus on those that matter most to your company's performance. --

Author : Therese Huston
Publisher : HMH
ISBN 13 : 0544416104
Total Pages : 387 pages
Book Rating : 4.09/5 ( download)

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Download or read book How Women Decide written by Therese Huston and published by HMH. This book was released on 2016-05-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An authoritative guide to help women navigate the workplace and their everyday life with greater success and impact” (Forbes). So, you’ve earned a seat at the table. What happens next? We all face hard decisions every day—and the choices we make, and how others perceive them, can be life changing. There are countless books on how to make those tough calls, but How Women Decide is the first to examine a much overlooked truth: Men and women reach verdicts differently, and often in surprising ways. Stress? It makes women more focused. Confidence? Caution can lead to stronger resolutions. And despite popular misconceptions, women are just as decisive as men—though they may pay for it. Pulling from the latest science on decision-making, as well as lively stories of real women and their experiences, cognitive scientist Therese Huston teaches us how we can better shape our habits, perceptions, and strategies, not just to make the most of our own opportunities, but to reform the culture and bring out the best results—regardless of who’s behind them.

Author : Hans Christian Von Baeyer
Publisher : Harvard University Press
ISBN 13 : 9780674013872
Total Pages : 284 pages
Book Rating : 4.75/5 ( download)

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Download or read book Information written by Hans Christian Von Baeyer and published by Harvard University Press. This book was released on 2004 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this primer for the information age, von Baeyer presents a clear description of what information is; how concepts of its measurement, meaning, and transmission evolved; and what its ever-expanding presence portends for the future.