Making Websites Win

Author : Karl Blanks
Publisher : Conversion Rate Experts
ISBN 13 : 9781544500539
Total Pages : pages
Book Rating : 4.3X/5 ( download)

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Download or read book Making Websites Win written by Karl Blanks and published by Conversion Rate Experts. This book was released on 2017-10-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Most websites lose. Almost all of them. Many never make a profit. Others are successful at first, and then get crushed by competitors. This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable. The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get What successful web businesses do differently (and others get wrong) How to easily identify your website's biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits--by making winning websites that people love.

Author : Joe Clark
Publisher : New Riders
ISBN 13 : 9780735711501
Total Pages : 436 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Building Accessible Websites written by Joe Clark and published by New Riders. This book was released on 2003 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using a strategic approach to the issues in a journalistic style, this book will be a foundation for how people think about this issue going forward-the first book people would read on the topic, before delving into the minutiae of the moment. With lawsuits and human-rights complaints proliferating, and with simple awareness of accessibility percolating through the industry, soon it will be hard to find a web shop that won't be producing accessible sites, whether it presently has the experience and know-how or not. Government mandates, lawsuits from disability groups, more non-English speaking web users, and an increasing population of Web-enabled devices make this a vital topic.

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.30/5 ( download)

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Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author : Cole Stryker
Publisher : Abrams
ISBN 13 : 1590207386
Total Pages : 226 pages
Book Rating : 4.83/5 ( download)

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Download or read book Epic Win for Anonymous written by Cole Stryker and published by Abrams. This book was released on 2011-09-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “sharp, witty, and well-researched” history of 4chan and its cultural impact (The Rumpus). Created by a fifteen-year-old wunderkind in 2003, it is the creative force behind “the Web's most infectious memes and catchphrases” (Wired). Today it has millions of monthly users, and enormous social influence. Epic Win for Anonymous is the first book to tell 4chan’s story. Longtime blogger and 4chan expert Cole Stryker writes with a voice that is engrossingly informative and approachable. Whether examining the 4chan-provoked Jessi Slaughter saga and how cyber-bullying is part of our new reality, or explaining how Sarah Palin’s email account was leaked, Epic Win for Anonymous proves 4chan’s transformative cultural impact, and how it has influenced—and will continue to influence—society at large.

Author : Joe Pulizzi
Publisher : McGraw Hill Professional
ISBN 13 : 0071819916
Total Pages : 368 pages
Book Rating : 4.16/5 ( download)

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Download or read book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Author : Tim Ash
Publisher : John Wiley & Sons
ISBN 13 : 1118234537
Total Pages : 480 pages
Book Rating : 4.32/5 ( download)

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Download or read book Landing Page Optimization written by Tim Ash and published by John Wiley & Sons. This book was released on 2012-03-29 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes Provides a step-by-step implementation plan and advice on getting support and resources Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.

Author : Amita Parikh
Publisher : Penguin
ISBN 13 : 0593539990
Total Pages : 412 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Circus Train written by Amita Parikh and published by Penguin. This book was released on 2022-12-06 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Bestseller and #1 LibraryReads Pick Water for Elephants meets The Night Circus in this World War II debut about a magnificent travelling circus, a star-crossed romance, and one girl’s coming-of-age during the darkest of times. “A powerful reminder that to live is not just to survive, but to be seen and known for ourselves.” —Pam Jenoff, author of The Orphan’s Tale When all is lost, how do you find the courage to keep moving forward? 1938. Lena Papadopoulos has never quite found her place within the circus, even as the daughter of the extraordinary headlining illusionist, Theo. Brilliant and curious, Lena—who uses a wheelchair after a childhood bout with polio—yearns for the real-world magic of science and medicine, her mind stronger than the limitations placed on her by society. Then her unconventional life takes an exciting turn when she rescues Alexandre, an orphan with his own secrets and a mysterious past. As World War II escalates around them, their friendship blossoms into something deeper while Alexandre trains as the illusionist’s apprentice. But when Theo and Alexandre are arrested and made to perform in a town for Jews set up by the Nazis, Lena is separated from everything she knows. Forced to make her own way, Lena must confront her doubts and dare to believe in the impossible—herself.

Author : Scott Adams
Publisher : Scott Adams, Inc.
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.69/5 ( download)

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Download or read book How to Fail at Almost Everything and Still Win Big written by Scott Adams and published by Scott Adams, Inc.. This book was released on 2023-08-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World’s Most Influential Book on Personal Success The bestselling classic that made Systems Over Goals, Talent Stacking, and Passion Is Overrated universal success advice has been reborn. Once in a generation, a book revolutionizes its category and becomes the preeminent reference that all subsequent books on the topic must pay homage to, in name or in spirit. How to Fail at Almost Everything and Still Win Big by Scott Adams, creator of Dilbert, is such a book for the field of personal success. A contrarian pundit and persuasion expert in a class of his own, Adams has reached hundreds of millions directly and indirectly through the 2013 first edition’s straightforward yet counterintuitive advice—to invite failure in, embrace it, then pick its pocket. The second edition of How to Fail is a tighter, updated version, by popular demand. Yet new and returning readers alike will find the same candor, humor, and timeless wisdom on productivity, career growth, health and fitness, and entrepreneurial success as the original classic. How to Fail at Almost Everything and Still Win Big, Second Edition is the essential read (or re-read) for anyone who wants to find a unique path to personal victory—and make luck find you in whatever you do.

Author : Samuel L. Popkin
Publisher : Oxford University Press
ISBN 13 : 019992208X
Total Pages : 272 pages
Book Rating : 4.86/5 ( download)

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Download or read book The Candidate written by Samuel L. Popkin and published by Oxford University Press. This book was released on 2012-03-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two winners in every presidential election campaign: The inevitable winner when it begins--such as Rudy Giuliani or Hillary Clinton in 2008--and the inevitable victor after it ends. In The Candidate, Samuel Popkin explains the difference between them. While plenty of political insiders have written about specific campaigns, only Popkin--drawing on a lifetime of presidential campaign experience and extensive research--analyzes what it takes to win the next campaign. The road to the White House is littered with geniuses of campaigns past. Why doesn't practice make perfect? Why is experience such a poor teacher? Why are the same mistakes replayed again and again? Based on detailed analyses of the winners--and losers--of the last 60 years of presidential campaigns, Popkin explains how challengers get to the White House, how incumbents stay there for a second term, and how successors hold power for their party. He looks in particular at three campaigns--George H.W. Bush's muddled campaign for reelection in 1992, Al Gore's flawed campaign for the presidency in 2000, and Hillary Clinton's mismanaged effort to win the nomination in 2008--and uncovers the lessons that Ronald Reagan can teach future candidates about teamwork. Throughout, Popkin illuminates the intricacies of presidential campaigns--the small details and the big picture, the surprising mistakes and the predictable miscues--in a riveting account of what goes on inside a campaign and what makes one succeed while another fails. As Popkin shows, a vision for the future and the audacity to run are only the first steps in a candidate's run for office. To truly survive the most grueling show on earth, presidential hopefuls have to understand the critical factors that Popkin reveals in The Candidate. In the wake of the 2012 election, Popkin's analysis looks remarkably prescient. Obama ran a strong incumbent-oriented campaign but made typical incumbent mistakes, as evidenced by his weak performance in the first debate. The Romney campaign correctly put power in the hands of a strong campaign manager, but it couldn't overcome the weaknesses of the candidate.

Author : Sarah Horton
Publisher : Rosenfeld Media
ISBN 13 : 193382039X
Total Pages : 288 pages
Book Rating : 4.92/5 ( download)

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Download or read book A Web for Everyone written by Sarah Horton and published by Rosenfeld Media. This book was released on 2014-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are in charge of the user experience, development, or strategy for a web site, A Web for Everyone will help you make your site accessible without sacrificing design or innovation. Rooted in universal design principles, this book provides solutions: practical advice and examples of how to create sites that everyone can use.