Marketing Outrageously Redux

Author : Jon Spoelstra
Publisher : Bard Press
ISBN 13 : 188516775X
Total Pages : 364 pages
Book Rating : 4.50/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Outrageously Redux written by Jon Spoelstra and published by Bard Press. This book was released on 2011-02-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Author : Jon Spoelstra
Publisher : Wildcat Publishing Company
ISBN 13 : 9781885167507
Total Pages : 0 pages
Book Rating : 4.04/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing Outrageously written by Jon Spoelstra and published by Wildcat Publishing Company. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511017997
Total Pages : 50 pages
Book Rating : 4.99/5 ( download)

DOWNLOAD NOW!

Download or read book Summary: Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

Author : Jon Spoelstra
Publisher : Harper Collins
ISBN 13 : 0061745839
Total Pages : 298 pages
Book Rating : 4.36/5 ( download)

DOWNLOAD NOW!

Download or read book Ice to the Eskimos written by Jon Spoelstra and published by Harper Collins. This book was released on 2009-10-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Author : Jeremy Roenick
Publisher : Triumph Books
ISBN 13 : 1623680026
Total Pages : 365 pages
Book Rating : 4.22/5 ( download)

DOWNLOAD NOW!

Download or read book J.R. written by Jeremy Roenick and published by Triumph Books. This book was released on 2012-10-25 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jeremy Roenick, one of the premier hockey players of his generation and one of the greatest American stars the NHL has ever known, shares his life story in this frank and unflinching autobiography. After making his debut as an 18-year-old with the Chicago Blackhawks, Roenick thrilled fans with his flashy style, take-no-prisoners approach, and jaw-dropping skills. A native of Boston, Roenickwent on to play for four more franchises including the Philadelphia Flyers and Los Angeles Kings during his incredible 18-season career. By the time he was through, Roenick had racked up 513 goals the second most of any American-born player and 703 assists. Now a tells-it-like-it-is commentator for NBC and the NHL, Roenick takes readers on a behind-the-scenes, warts-and-all tour through his illustrious career, both on and off the ice."

Author : Murray Newton Rothbard
Publisher : Ludwig von Mises Institute
ISBN 13 : 1610164016
Total Pages : 536 pages
Book Rating : 4.16/5 ( download)

DOWNLOAD NOW!

Download or read book Making Economic Sense written by Murray Newton Rothbard and published by Ludwig von Mises Institute. This book was released on 2006 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Abhijit V. Banerjee
Publisher : PublicAffairs
ISBN 13 : 1541762878
Total Pages : 398 pages
Book Rating : 4.79/5 ( download)

DOWNLOAD NOW!

Download or read book Good Economics for Hard Times written by Abhijit V. Banerjee and published by PublicAffairs. This book was released on 2019-11-12 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winners of the Nobel Prize show how economics, when done right, can help us solve the thorniest social and political problems of our day. Figuring out how to deal with today's critical economic problems is perhaps the great challenge of our time. Much greater than space travel or perhaps even the next revolutionary medical breakthrough, what is at stake is the whole idea of the good life as we have known it. Immigration and inequality, globalization and technological disruption, slowing growth and accelerating climate change--these are sources of great anxiety across the world, from New Delhi and Dakar to Paris and Washington, DC. The resources to address these challenges are there--what we lack are ideas that will help us jump the wall of disagreement and distrust that divides us. If we succeed, history will remember our era with gratitude; if we fail, the potential losses are incalculable. In this revolutionary book, renowned MIT economists Abhijit V. Banerjee and Esther Duflo take on this challenge, building on cutting-edge research in economics explained with lucidity and grace. Original, provocative, and urgent, Good Economics for Hard Times makes a persuasive case for an intelligent interventionism and a society built on compassion and respect. It is an extraordinary achievement, one that shines a light to help us appreciate and understand our precariously balanced world.

Author : Rick Horrow
Publisher : Human Kinetics
ISBN 13 : 1718214006
Total Pages : 481 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book The Sport Business Handbook written by Rick Horrow and published by Human Kinetics. This book was released on 2022-10-03 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Handbook provides perspectives from more than 100 of the most prominent figures in the sport industry. Plentiful examples and stories, including insiders' views of major sport deals, make this book a bible of information for those looking to advance their careers in this field.

Author : Avram Joel Spolsky
Publisher : Apress
ISBN 13 : 1430208570
Total Pages : 152 pages
Book Rating : 4.70/5 ( download)

DOWNLOAD NOW!

Download or read book User Interface Design for Programmers written by Avram Joel Spolsky and published by Apress. This book was released on 2008-01-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most programmers' fear of user interface (UI) programming comes from their fear of doing UI design. They think that UI design is like graphic design—the mysterious process by which creative, latte-drinking, all-black-wearing people produce cool-looking, artistic pieces. Most programmers see themselves as analytic, logical thinkers instead—strong at reasoning, weak on artistic judgment, and incapable of doing UI design. In this brilliantly readable book, author Joel Spolsky proposes simple, logical rules that can be applied without any artistic talent to improve any user interface, from traditional GUI applications to websites to consumer electronics. Spolsky's primary axiom, the importance of bringing the program model in line with the user model, is both rational and simple. In a fun and entertaining way, Spolky makes user interface design easy for programmers to grasp. After reading User Interface Design for Programmers, you'll know how to design interfaces with the user in mind. You'll learn the important principles that underlie all good UI design, and you'll learn how to perform usability testing that works.

Author : Alastair Reynolds
Publisher : Orbit
ISBN 13 : 031646273X
Total Pages : 640 pages
Book Rating : 4.30/5 ( download)

DOWNLOAD NOW!

Download or read book Bone Silence written by Alastair Reynolds and published by Orbit. This book was released on 2020-02-04 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrilling finale to the Revenger Trilogy tells a desperate tale of greed, piracy, shadow governments, and ancient secrets that could unravel all of civilization The Ness sisters ran away from home to become the most fearsome pirates in the twenty thousand worlds of the Congregation. They've plundered treasures untold, taken command of their own ship, and made plenty of enemies. But now they're being hunted for crimes they didn't commit by a fleet whose crimes are worse than their own. To stay one step ahead of their pursuers and answer the questions that have plagued them, they'll have to employ every dirty, piratical trick in the book.... Read more by Alastair Reynolds! The Revenger Trilogy:RevengerShadow CaptainBone Silence