Marketing The Moon

Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.63/5 ( download)

DOWNLOAD NOW!

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Author : Youngme Moon
Publisher : Currency
ISBN 13 : 030746086X
Total Pages : 290 pages
Book Rating : 4.68/5 ( download)

DOWNLOAD NOW!

Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Author : Lauren Ranalli
Publisher :
ISBN 13 : 9781733143325
Total Pages : pages
Book Rating : 4.27/5 ( download)

DOWNLOAD NOW!

Download or read book Let's Meet on the Moon written by Lauren Ranalli and published by . This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A story of long distance friendship and how we can stay close even when we are far apart.

Author : Garrett Moon
Publisher : Coschedule
ISBN 13 : 9780692048276
Total Pages : 366 pages
Book Rating : 4.78/5 ( download)

DOWNLOAD NOW!

Download or read book 10x Marketing Formula written by Garrett Moon and published by Coschedule. This book was released on 2018-03-26 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dream of content marketing is that it's going to be a magical funnel that drips money into your bank account. Its lure is that it will create an inbound sales machine. But what should you do when it doesn't work like that? Or even at all? Garrett Moon presents the formula he used to grow his startup CoSchedule from zeroes across the board to 1.3M+ monthly pageviews, 250k+ email subscribers, and thousands of customers in 100 countries in just 4 years. Learn to overcome a lack of time, struggling to produce content, an inability to engage your audience, and so many more marketing roadblocks.

Author : Jodie Shepherd
Publisher : Cloverleaf Books (TM) -- Space
ISBN 13 : 1512425362
Total Pages : 28 pages
Book Rating : 4.69/5 ( download)

DOWNLOAD NOW!

Download or read book To the Moon! written by Jodie Shepherd and published by Cloverleaf Books (TM) -- Space. This book was released on 2017 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil's imagination takes him on a trip to the moon. Join him as he explores mountains and hills, spots a famous astronaut's footprints, and collects space rocks for his science project.

Author : Christine Warren
Publisher : St. Martin's Paperbacks
ISBN 13 : 1429975024
Total Pages : 352 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!

Download or read book Howl at the Moon written by Christine Warren and published by St. Martin's Paperbacks. This book was released on 2010-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noah Baker never wanted to betray The Others. But if his military commanders want him to covertly investigate a Lupine scientist—whose extraordinary research on sensory perception in werewolves could be used to develop werewolf-sharp senses in human soldiers—Noah must oblige. Even if it means deceiving the woman he desires the most. Samantha Carstairs is the personal assistant to the Alpha of the Silverback Clan, and as best friend to the Lupine community's most brilliant scientist, she is privy to its most dangerous secret. Noah knows that Sam will never leak the scientific research...so he must find another way to get it, while keeping Sam close. But someone else is after Sam's secret. Who is the other spy infiltrating The Others? If their genetic secrets get into the wrong hands, all hell could break loose. Now Noah's true loyalty is put to the test as he fights to protect The Others—and his beloved Sam—and find the imposter...before it's too late.

Author : Katherine Johnson
Publisher : Atheneum Books for Young Readers
ISBN 13 : 1534440844
Total Pages : 272 pages
Book Rating : 4.45/5 ( download)

DOWNLOAD NOW!

Download or read book Reaching for the Moon written by Katherine Johnson and published by Atheneum Books for Young Readers. This book was released on 2020-05-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “This rich volume is a national treasure.” —Kirkus Reviews (starred review) “Captivating, informative, and inspiring…Easy to follow and hard to put down.” —School Library Journal (starred review) The inspiring autobiography of NASA mathematician Katherine Johnson, who helped launch Apollo 11. As a young girl, Katherine Johnson showed an exceptional aptitude for math. In school she quickly skipped ahead several grades and was soon studying complex equations with the support of a professor who saw great promise in her. But ability and opportunity did not always go hand in hand. As an African American and a girl growing up in an era of brutal racism and sexism, Katherine faced daily challenges. Still, she lived her life with her father’s words in mind: “You are no better than anyone else, and nobody else is better than you.” In the early 1950s, Katherine was thrilled to join the organization that would become NASA. She worked on many of NASA’s biggest projects including the Apollo 11 mission that landed the first men on the moon. Katherine Johnson’s story was made famous in the bestselling book and Oscar-nominated film Hidden Figures. Now in Reaching for the Moon she tells her own story for the first time, in a lively autobiography that will inspire young readers everywhere.

Author : Harrison Schmitt
Publisher : Springer Science & Business Media
ISBN 13 : 0387310649
Total Pages : 346 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book Return to the Moon written by Harrison Schmitt and published by Springer Science & Business Media. This book was released on 2007-12-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former NASA Astronaut Harrison Schmitt advocates a private, investor-based approach to returning humans to the Moon—to extract Helium 3 for energy production, to use the Moon as a platform for science and manufacturing, and to establish permanent human colonies there in a kind of stepping stone community on the way to deeper space. With governments playing a supporting role—just as they have in the development of modern commercial aeronautics and agricultural production—Schmitt believes that a fundamentally private enterprise is the only type of organization capable of sustaining such an effort and, eventually, even making it pay off.

Author : Kärin Nickelsen
Publisher : University of Pittsburgh Press
ISBN 13 : 0822988003
Total Pages : 277 pages
Book Rating : 4.07/5 ( download)

DOWNLOAD NOW!

Download or read book Far Beyond the Moon written by Kärin Nickelsen and published by University of Pittsburgh Press. This book was released on 2021-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the beginning of the space age, scientists and engineers have worked on systems to help humans survive for the astounding 28,500 days (78 years) needed to reach another planet. They’ve imagined and tried to create a little piece of Earth in a bubble travelling through space, inside of which people could live for decades, centuries, or even millennia. Far Beyond the Moon tells the dramatic story of engineering efforts by astronauts and scientists to create artificial habitats for humans in orbiting space stations, as well as on journeys to Mars and beyond. Along the way, David P. D. Munns and Kärin Nickelsen explore the often unglamorous but very real problem posed by long-term life support: How can we recycle biological wastes to create air, water, and even food in meticulously controlled artificial environments? Together, they draw attention to the unsung participants of the space program—the sanitary engineers, nutritionists, plant physiologists, bacteriologists, and algologists who created and tested artificial environments for space based on chemical technologies of life support—as well as the bioregenerative algae systems developed to reuse waste, water, and nutrients, so that we might cope with a space journey of not just a few days, but months, or more likely, years.

Author : Gerard Degroot
Publisher : NYU Press
ISBN 13 : 0814721133
Total Pages : 337 pages
Book Rating : 4.31/5 ( download)

DOWNLOAD NOW!

Download or read book Dark Side of the Moon written by Gerard Degroot and published by NYU Press. This book was released on 2006-11-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A selection of the History, Scientific American, and Quality Paperback Book Clubs For a very brief moment during the 1960s, America was moonstruck. Boys dreamt of being an astronaut; girls dreamed of marrying one. Americans drank Tang, bought “space pens” that wrote upside down, wore clothes made of space age Mylar, and took imaginary rockets to the moon from theme parks scattered around the country. But despite the best efforts of a generation of scientists, the almost foolhardy heroics of the astronauts, and 35 billion dollars, the moon turned out to be a place of “magnificent desolation,” to use Buzz Aldrin’s words: a sterile rock of no purpose to anyone. In Dark Side of the Moon, Gerard J. DeGroot reveals how NASA cashed in on the Americans’ thirst for heroes in an age of discontent and became obsessed with putting men in space. The moon mission was sold as a race which America could not afford to lose. Landing on the moon, it was argued, would be good for the economy, for politics, and for the soul. It could even win the Cold War. The great tragedy is that so much effort and expense was devoted to a small step that did virtually nothing for mankind. Drawing on meticulous archival research, DeGroot cuts through the myths constructed by the Eisenhower, Kennedy, and Johnson administrations and sustained by NASA ever since. He finds a gang of cynics, demagogues, scheming politicians, and corporations who amassed enormous power and profits by exploiting the fear of what the Russians might do in space. Exposing the truth behind one of the most revered fictions of American history, Dark Side of the Moon explains why the American space program has been caught in a state of purposeless wandering ever since Neil Armstrong descended from Apollo 11 and stepped onto the moon. The effort devoted to the space program was indeed magnificent and its cultural impact was profound, but the purpose of the program was as desolate and dry as lunar dust.