Media Semiotics

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 1350064181
Total Pages : 312 pages
Book Rating : 4.88/5 ( download)

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Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719045011
Total Pages : 244 pages
Book Rating : 4.10/5 ( download)

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Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
ISBN 13 : 135006419X
Total Pages : 312 pages
Book Rating : 4.95/5 ( download)

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Download or read book Understanding Media Semiotics written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2018-11-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Author : Shaleph O'Neill
Publisher : Springer Science & Business Media
ISBN 13 : 1848000367
Total Pages : 188 pages
Book Rating : 4.60/5 ( download)

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Download or read book Interactive Media: The Semiotics of Embodied Interaction written by Shaleph O'Neill and published by Springer Science & Business Media. This book was released on 2008-09-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Author : Winfried Nöth
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110803615
Total Pages : 908 pages
Book Rating : 4.17/5 ( download)

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Download or read book Semiotics of the Media written by Winfried Nöth and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-12-19 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jonathan Bignell
Publisher : Manchester University Press
ISBN 13 : 9780719062056
Total Pages : 260 pages
Book Rating : 4.55/5 ( download)

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Download or read book Media Semiotics written by Jonathan Bignell and published by Manchester University Press. This book was released on 2002-07-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Author : Francis Arackal Thummy
Publisher : GRIN Verlag
ISBN 13 : 3668934983
Total Pages : 23 pages
Book Rating : 4.86/5 ( download)

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Download or read book Semiotic analysis of media content written by Francis Arackal Thummy and published by GRIN Verlag. This book was released on 2019-05-09 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.

Author : E. Gaines
Publisher : Springer
ISBN 13 : 0230115519
Total Pages : 238 pages
Book Rating : 4.14/5 ( download)

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Download or read book Media Literacy and Semiotics written by E. Gaines and published by Springer. This book was released on 2010-12-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.

Author : Marcel Danesi
Publisher : University of Toronto Press
ISBN 13 : 9780802083296
Total Pages : 284 pages
Book Rating : 4.93/5 ( download)

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Download or read book Encyclopedic Dictionary of Semiotics, Media, and Communications written by Marcel Danesi and published by University of Toronto Press. This book was released on 2000-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the literature.".

Author : Robert S. Fortner
Publisher : John Wiley & Sons
ISBN 13 : 1118770005
Total Pages : 1008 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1008 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase