Merchants

Author : Edmond Smith
Publisher : Yale University Press
ISBN 13 : 0300264496
Total Pages : 381 pages
Book Rating : 4.94/5 ( download)

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Download or read book Merchants written by Edmond Smith and published by Yale University Press. This book was released on 2021-09-14 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new history of English trade and empire—revealing how a tightly woven community of merchants was the true origin of globalized Britain In the century following Elizabeth I’s rise to the throne, English trade blossomed as thousands of merchants launched ventures across the globe. Through the efforts of these "mere merchants," England developed from a peripheral power on the fringes of Europe to a country at the center of a global commercial web, with interests stretching from Virginia to Ahmadabad and Arkhangelsk to Benin. Edmond Smith traces the lives of English merchants from their earliest steps into business to the heights of their successes. Smith unpicks their behavior, relationships, and experiences, from exporting wool to Russia, importing exotic luxuries from India, and building plantations in America. He reveals that the origins of "global" Britain are found in the stories of these men whose livelihoods depended on their skills, entrepreneurship, and ability to work together to compete in cutthroat international markets. As a community, their efforts would come to revolutionize Britain’s relationship with the world.

Author : Naomi Oreskes
Publisher : A&C Black
ISBN 13 : 1408828774
Total Pages : 368 pages
Book Rating : 4.79/5 ( download)

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Download or read book Merchants of Doubt written by Naomi Oreskes and published by A&C Black. This book was released on 2011-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. These scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers. Merchants of Doubt tells the story of how a loose-knit group of high-level scientists and scientific advisers, with deep connections in politics and industry, ran effective campaigns to mislead the public and deny well-established scientific knowledge over four decades. Remarkably, the same individuals surface repeatedly-some of the same figures who have claimed that the science of global warming is "not settled" denied the truth of studies linking smoking to lung cancer, coal smoke to acid rain, and CFCs to the ozone hole. "Doubt is our product," wrote one tobacco executive. These "experts" supplied it. Naomi Oreskes and Erik M. Conway, historians of science, roll back the rug on this dark corner of the American scientific community, showing how ideology and corporate interests, aided by a too-compliant media, have skewed public understanding of some of the most pressing issues of our era.

Author : Tim Wu
Publisher : Vintage
ISBN 13 : 0804170045
Total Pages : 434 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Attention Merchants written by Tim Wu and published by Vintage. This book was released on 2017-09-19 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the award-winning The Master Switch, who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. "Dazzling." —Financial Times Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.

Author : Robert Zubrin
Publisher : Encounter Books
ISBN 13 : 1641770058
Total Pages : 292 pages
Book Rating : 4.57/5 ( download)

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Download or read book Merchants of Despair written by Robert Zubrin and published by Encounter Books. This book was released on 2017-11-21 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was a time when humanity looked in the mirror and saw something precious, worth protecting and fighting for—indeed, worth liberating. But now we are beset on all sides by propaganda promoting a radically different viewpoint. According to this idea, human beings are a cancer upon the Earth, a species whose aspirations and appetites are endangering the natural order. This is the core of antihumanism. Merchants of Despair traces the pedigree of this ideology and exposes its deadly consequences in startling and horrifying detail. The book names the chief prophets and promoters of antihumanism over the last two centuries, from Thomas Malthus through Paul Ehrlich and Al Gore. It exposes the worst crimes perpetrated by the antihumanist movement, including eugenics campaigns in the United States and genocidal anti-development and population-control programs around the world. Combining riveting tales from history with powerful policy arguments, Merchants of Despair provides scientific refutations to antihumanism’s major pseudo-scientific claims, including its modern tirades against nuclear power, pesticides, population growth, biotech foods, resource depletion, industrial development, and, most recently, fear-mongering about global warming. Merchants of Despair exposes this dangerous agenda and makes the definitive scientific and moral case against it.

Author : James C. Anderson
Publisher : Harvard Business Press
ISBN 13 : 1422131076
Total Pages : 253 pages
Book Rating : 4.77/5 ( download)

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Download or read book Value Merchants written by James C. Anderson and published by Harvard Business Press. This book was released on 2007-11-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to "win" a deal that he would have closed anyway at the higher price. Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver. Drawing on extensive research and detailed case studies of companies like Sonoco, Tata Steel, and Quaker Chemical, Value Merchants will change the mindset and behavior of your executives, sales management, representatives, and marketers—as well as your customers.

Author : Frederik Pohl
Publisher : Macmillan
ISBN 13 : 9780312906559
Total Pages : 184 pages
Book Rating : 4.52/5 ( download)

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Download or read book The Space Merchants written by Frederik Pohl and published by Macmillan. This book was released on 1987 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jill Abramson
Publisher : Simon & Schuster
ISBN 13 : 1501123211
Total Pages : 544 pages
Book Rating : 4.14/5 ( download)

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Download or read book Merchants of Truth written by Jill Abramson and published by Simon & Schuster. This book was released on 2020-02-11 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former executive editor of The New York Times and one of our most eminent journalists Jill Abramson provides a “valuable and insightful” (The Boston Globe) report on the disruption of the news media over the last decade, as shown via two legacy (The New York Times and The Washington Post) and two upstart (BuzzFeed and VICE) companies as they plow through a revolution that pits old vs. new media. “A marvelous book” (The New York Times Book Review), Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials. “Abramson provides this deeply reported insider account of an industry fighting for survival. With a keen eye for detail and a willingness to interrogate her own profession, Abramson takes readers into the newsrooms and boardrooms of the legacy newspapers and the digital upstarts that seek to challenge their dominance” (Vanity Fair). We get to know the defenders of the legacy presses as well as the outsized characters who are creating the new speed-driven media competitors. The players include Jeff Bezos and Marty Baron (The Washington Post), Arthur Sulzberger and Dean Baquet (The New York Times), Jonah Peretti (BuzzFeed), and Shane Smith (VICE) as well as their reporters and anxious readers. Merchants of Truth raises crucial questions that concern the well-being of our society. We are facing a crisis in trust that threatens the free press. “One of the best takes yet on journalism’s changing fortunes” (Publishers Weekly, starred review), Abramson’s book points us to the future.

Author : Hans J. Sternberg
Publisher : LSU Press
ISBN 13 : 0807142247
Total Pages : 490 pages
Book Rating : 4.40/5 ( download)

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Download or read book We Were Merchants written by Hans J. Sternberg and published by LSU Press. This book was released on 2009-10-01 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The words "Goudchaux's/Maison Blanche" conjure up a wealth of fond memories for local shoppers. At this landmark Louisiana department store, clerks greeted you by name; children received a nickel to buy a Coke and for every report-card A; families anticipated the holiday arrival of the beloved puppet Mr. Bingle almost as much as Santa; teenagers applied for their first job; and customers enjoyed interest-free charge accounts and personal assistance selecting attire and gifts for the most significant occasions in life -- baptisms, funerals, and everything in between. While most former patrons have a favorite story to tell about Goudchaux's/Maison Blanche, not many know the personal tale behind this beloved institution. In We Were Merchants, Hans Sternberg provides a captivating account of how his parents, Erich and Lea, fled from Nazi Germany to the United States, embraced their new home, and together with their children built Goudchaux's into a Baton Rouge legend that eventually became Goudchaux's/Maison Blanche -- an independent retail force during the golden era of the department store and, by 1989, the largest family-owned department store in America. With a mercantile line extending back five generations to a small shop in eighteenth-century Germany, the Sternbergs were born to be shopkeepers. In 1936, as Nazi harassment of Jews intensified, Erich smuggled $24,000 out of Germany and settled in Baton Rouge. His wife and three children joined him a year later, and in 1939, Erich bought Goudchaux's and set about transforming it from a nondescript apparel shop into a true department store. He made buying trips to New York for quality fashions and furs, introduced imaginative sales promotions, and coached his staff in impeccable customer service, while also training his children to follow in his footsteps. Hans details the manifold challenges of operating the store -- from planning financial strategies and creating marketing campaigns to implementing desegregation and accommodating the repeal of blue laws. Through many transforming events -- Erich's death in 1965, expansion into suburban shopping malls, the purchase in the 1980s of New Orleans retail icon Maison Blanche -- the Sternbergs successfully maintained the company's core values: quality merchandise, employee loyalty, and superior customer service. At its height, Goudchaux's/Maison Blanche operated twenty-four stores in Louisiana and Florida and employed more than 8,000 people. With the economic downturn of the early 1990s, Hans made the difficult decision to sell the business, thus bringing to an end the Sternbergs' centuries-long mercantile tradition. Supplementing the fascinating narrative are the recollections of former customers and employees, a wealth of pertinent photos, and even Hans's tried-and-true guidelines for negotiating a business transaction. At once a family, business, and community story, We Were Merchants richly recalls a bygone era when department stores were near-magical wonderlands and family businesses commanded the retail landscape.

Author : John B. Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1509528946
Total Pages : 357 pages
Book Rating : 4.43/5 ( download)

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Download or read book Merchants of Culture written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-04-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: These are turbulent times in the world of book publishing. For nearly five centuries the methods and practices of book publishing remained largely unchanged, but at the dawn of the twenty-first century the industry finds itself faced with perhaps the greatest challenges since Gutenberg. A combination of economic pressures and technological change is forcing publishers to alter their practices and think hard about the future of the books in the digital age. In this book - the first major study of trade publishing for more than 30 years - Thompson situates the current challenges facing the industry in an historical context, analysing the transformation of trade publishing in the United States and Britain since the 1960s. He gives a detailed account of how the world of trade publishing really works, dissecting the roles of publishers, agents and booksellers and showing how their practices are shaped by a field that has a distinctive structure and dynamic. This new paperback edition has been thoroughly revised and updated to take account of the most recent developments, including the dramatic increase in ebook sales and its implications for the publishing industry and its future.

Author : Helmuth Carol Engelbrecht
Publisher : Ludwig von Mises Institute
ISBN 13 : 1610163907
Total Pages : 340 pages
Book Rating : 4.03/5 ( download)

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Download or read book Merchants of Death written by Helmuth Carol Engelbrecht and published by Ludwig von Mises Institute. This book was released on 1937 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: