New Studies In Multimodality

Author : Ognyan Seizov
Publisher : Bloomsbury Publishing
ISBN 13 : 1350026522
Total Pages : 312 pages
Book Rating : 4.20/5 ( download)

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Download or read book New Studies in Multimodality written by Ognyan Seizov and published by Bloomsbury Publishing. This book was released on 2017-07-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Author : Kay O'Halloran
Publisher : Routledge
ISBN 13 : 1136811176
Total Pages : 291 pages
Book Rating : 4.73/5 ( download)

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Download or read book Multimodal Studies written by Kay O'Halloran and published by Routledge. This book was released on 2012-05-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality.

Author : Sigrid Norris
Publisher : Routledge
ISBN 13 : 1136622322
Total Pages : 248 pages
Book Rating : 4.28/5 ( download)

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Download or read book Multimodality in Practice written by Sigrid Norris and published by Routledge. This book was released on 2012-05-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging collection, contributors present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts.

Author : Janina Wildfeuer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110608693
Total Pages : 340 pages
Book Rating : 4.94/5 ( download)

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Download or read book Multimodality written by Janina Wildfeuer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-11-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Author : Gunther R. Kress
Publisher : Taylor & Francis
ISBN 13 : 0415320607
Total Pages : 234 pages
Book Rating : 4.03/5 ( download)

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Download or read book Multimodality written by Gunther R. Kress and published by Taylor & Francis. This book was released on 2010 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunther Kress, a pioneer in the field of multimodality and the co-author of the bestselling Reading Images, produces a comprehensive theoretical framework for the study of the topic providing sample analyses and suggestions for further reading.

Author : John Bateman
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110480042
Total Pages : 424 pages
Book Rating : 4.47/5 ( download)

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Download or read book Multimodality written by John Bateman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides the first foundational introduction to the practice of analysing multimodality, covering the full breadth of media and situations in which multimodality needs to be a concern. Readers learn via use cases how to approach any multimodal situation and to derive their own specifically tailored sets of methods for conducting and evaluating analyses. Extensive references and critical discussion of existing approaches from many disciplines and in each of the multimodal domains addressed are provided. The authors adopt a problem-oriented perspective throughout, showing how an appropriate foundation for understanding multimodality as a phenomenon can be used to derive strong methodological guidance for analysis as well as supporting the adoption and combination of appropriate theoretical tools. Theoretical positions found in the literature are consequently always related back to the purposes of analysis rather than being promoted as valuable in their own right. By these means the book establishes the necessary theoretical foundations to engage productively with today’s increasingly complex combinations of multimodal artefacts and performances of all kinds.

Author : Carey Jewitt
Publisher :
ISBN 13 : 9781138245198
Total Pages : 0 pages
Book Rating : 4.94/5 ( download)

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Download or read book The Routledge Handbook of Multimodal Analysis written by Carey Jewitt and published by . This book was released on 2016-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Handbook includes chapters on key themes within multimodality such as technology, culture, notions of identity, social justice and power, and macro issues such as literacy policy. Taking a broad look at multimodality, the contributors engage with how a variety of other theoretical approaches have looked at multimodal communication and representation, including visual studies, anthropology, conversation analysis, socio-cultural theory, sociolinguistics, new literacy studies, multimodal corpora studies, critical discourse, semiotics and eye-tracking. Detailed multimodal analysis case studies are also included, along with an extensive updated glossary of key terms, to support those new to multimodality and to allow those already engaged in multimodal research to explore the fundamentals further"--Publisher's website.

Author : Emilia Djonov
Publisher : Routledge
ISBN 13 : 1136249028
Total Pages : 285 pages
Book Rating : 4.20/5 ( download)

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Download or read book Critical Multimodal Studies of Popular Discourse written by Emilia Djonov and published by Routledge. This book was released on 2013-09-23 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about the role that individual nonverbal resources and their interaction with language and with each other play in concealing and supporting, or drawing attention to and subverting, social boundaries and inequality, political or commercial agendas. This volume brings together contributions by rominent and emerging scholars that address this gap through the critical analysis of multimodality in popular culture texts and semiotic practices. It connects multimodal analysis to critical discourse analysis, demonstrating the value of different approaches to multimodality for building a better understanding of critical issues of central interest to discourse analysis, semiotics, applied linguistics, education, cultural and media studies.

Author : Jonathan Alexander
Publisher : Studies in Writing and Rhetori
ISBN 13 : 9780814134122
Total Pages : 0 pages
Book Rating : 4.22/5 ( download)

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Download or read book On Multimodality written by Jonathan Alexander and published by Studies in Writing and Rhetori. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2015 CCCC Outstanding Book Award As our field of composition studies invites students to compose with new media and multimedia, we need to ask about other possibilities for communication, representation, and making knowledge--including possibilities that may exceed those of the letter, the text based, the composed. In this provocative look at how composition incorporates new forms of media into actual classrooms, Jonathan Alexander and Jacqueline Rhodes argue persuasively that composition's embrace of new media and multimedia often makes those media serve the rhetorical ends of writing and composition, as opposed to exploring the rhetorical capabilities of those media. Practical employment of new media often ignores their rich contexts, which contain examples of the distinct logics and different affordances of those media, wasting the very characteristics that make them most effective and potentially revolutionary for pedagogy. On Multimodality: New Media in Composition Studies urges composition scholars and teachers to become aware of the rich histories and rhetorical capabilities of new media so that students' work with those media is enlivened and made substantive.

Author : Alison Gibbons
Publisher : Routledge
ISBN 13 : 1136632212
Total Pages : 276 pages
Book Rating : 4.11/5 ( download)

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Download or read book Multimodality, Cognition, and Experimental Literature written by Alison Gibbons and published by Routledge. This book was released on 2012-05-22 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book engages with visual and multimodal devices in twenty-first century literature, exploring canonical authors like Mark Z. Danielewski and Jonathan Safran Foer alongside experimental fringe writers such as Steve Tomasula, to uncover an embodied textual aesthetics in the information age. Bringing together multimodality and cognition in an innovative study of how readers engage with challenging literature, this book makes a significant contribution to the debates surrounding multimodal design and multimodal reading.