Owners Guide To A Small Business Website

Author : Lisa Spann
Publisher : How To Books
ISBN 13 : 184528559X
Total Pages : 176 pages
Book Rating : 4.93/5 ( download)

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Download or read book Owner's Guide to a Small Business Website written by Lisa Spann and published by How To Books. This book was released on 2014-05-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many small business owners or starters are fearful and ignorant of the technology and expense required for setting up a website. And yet they know it's an absolute essential. This straightforward, jargon-free book is the answer for all small business owners from one-person concerns upwards. It will tell you all you need to know about your website whether you are designing and building it yourself or employing a web design agency to do it for you. It includes - Content management systems and why you need one - Effective search engine optimisation - Ensuring your website works on all browsers and devices - How to integrate social media into your website - Complying with legal requirements and general web standards Also included is a jargon-busting glossary explaining the technical words likely to be encountered when talking to designers, plus useful references and links.

Author : Ben Wheeler
Publisher : Ben Wheeler
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4./5 ( download)

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Download or read book Small Business Owners Guide To Marketing Your Business On The Internet written by Ben Wheeler and published by Ben Wheeler. This book was released on 2015-02-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "an easy to read book that helps non-marketing people understand how to market their business on the internet" The importance of a powerful web presence for businesses is what compelled me to write this book. I have learned that only you as the business owner have the power to do it by educating yourself about internet marketing. Then you can take your business to the next level and achieve what you have set out to. My book will help give you a broad understanding of internet marketing and hopefully you can then ask the right questions of professionals and know the answers to expect so that you can get an effective website for your business, market it well and make your business grow. My advice is drawn from my 13 years’ experience in the industry and many clients with successful websites and online marketing strategies. I hope you can glean some useful nuggets of information to empower you to grow your business with the help of the internet. I firmly believe that Digital Marketing, and a good understanding of general marketing, is what has allowed my to move from a one-man-band business into the market-leading marketing company Copper Bay Creative is today, with its 12-strong team.

Author : Brian Hill
Publisher : Simon and Schuster
ISBN 13 : 1621532615
Total Pages : 224 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Pocket Small Business Owner's Guide to Business Plans written by Brian Hill and published by Simon and Schuster. This book was released on 2013-02-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality. Topics covered include: Creating a business model Identifying and beating the competition Calculating expenses Determining whether you need additional capital Avoiding common mistakes Writing your executive summary Developing a marketing strategy Evaluating your team Analyzing your progress And more! Whatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner’s Guide will help you to achieve your goals!

Author : John Heartfield
Publisher : Rockport Pub
ISBN 13 : 9781592530533
Total Pages : 160 pages
Book Rating : 4.32/5 ( download)

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Download or read book Make Your Small Business Website Work written by John Heartfield and published by Rockport Pub. This book was released on 2004 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Learn "how to build an integrate your website into your business- Advice and tips for what works online and how to get to most out it- Geared toward Web designers and small business owners and employees - Features extensive information on how to home in on the core message and construct effective homepages, how small business sites differ from others, and how to create navigation systems that don't frustrate

Author : Chris McIntyre
Publisher : Entrepreneur Press
ISBN 13 : 1599184931
Total Pages : 220 pages
Book Rating : 4.37/5 ( download)

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Download or read book Roadmap to Freedom: A Small Business Owner’s Guide to Connecting People to a Core Message written by Chris McIntyre and published by Entrepreneur Press. This book was released on 2012-10-31 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delivering a tactical plan, complete with both downloadable and online support, Chris McIntyre rescues small business owners trapped in potholes littering the road to success, and provides a helping hand to freedom. Uniquely prepared to create and deliver their product or service, small business owners are far less equipped to effectively lead, let alone develop, their team. Their internal systems and processes are often informal and incomplete, limiting their freedom and their business growth. McIntyre provides a step-by-step, customizable solution to overcome this roadblock. Coached by McIntyre, leaders learn to craft the right team, create a consistent core message that enables the brand, and then, connect the two. Business owners are given a rock-solid process for attracting and keeping superstars, and dropping nightmares. They learn how to get their core message out of their head and into the heads of their superstar team. Supported by McIntyre, organizational leaders will define their core mission, and develop a distinct, systematic formula that enables their team to accomplish it. Leaders are aided with a thorough checklist to guide implementation, giving them everything they need for consistent performance from their team and ongoing success.

Author : Lori Culwell
Publisher : Penguin
ISBN 13 : 1101050772
Total Pages : 292 pages
Book Rating : 4.74/5 ( download)

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Download or read book Million Dollar Website written by Lori Culwell and published by Penguin. This book was released on 2009-05-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out

Author : Marc Lamer
Publisher : Simon and Schuster
ISBN 13 : 1621534480
Total Pages : 248 pages
Book Rating : 4.88/5 ( download)

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Download or read book The Pocket Small Business Owner's Guide to Working with the Government written by Marc Lamer and published by Simon and Schuster. This book was released on 2015-01-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pocket Small Business Owner’s Guide to Working with the Government is a thorough mentor that explains how to find, secure, and succeed with government contracts. Designed for any business eager to expand into the governmental arena, it also covers special small business opportunities for companies in areas with chronically high unemployment and for companies run by minorities, women, veterans, and disabled veterans. Cutting through the red tape, this careful guide also informs the reader as to the legal and financial pitfalls that must be avoided when doing business with the government. Coverage includes: Where do you find government procurement needs? How do you register to qualify for special opportunities given to companies owned by women, minorities, veterans, and other special groups? How do you prepare bids, offers, or proposals? What are the various types of government contracts? When can you negotiate with the government, and what’s the best way to do it? What types of free government grants and loans are available? What regulations govern your hiring regulations, payrolls, contracts, and other dealings with employees? What is the best way to settle disputes? This book covers all of the most up-to-date regulations that affect business owners and entrepreneurs today, and helps them to navigate such issues as foreign trade agreements and the timely submission of bids. It also discusses how owners can team together, proper and improper business practices, and how to handle controversies over who gets a contract and disputes about contracts that have already been awarded. All in all, this is a unique and definitive source for anyone seeking to sell to the government. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Joe Kennedy
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637985
Total Pages : 312 pages
Book Rating : 4.87/5 ( download)

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Download or read book The Small Business Owner's Manual written by Joe Kennedy and published by Red Wheel/Weiser. This book was released on 2005-06-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Owner's Manual provides fast, practical, and direct advice and that's what you get with this book! The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly look up information in the midst of a crisis. For example: Choose among 13 ways to get new financing and the 17 steps to building a winning loan package. Weigh the pros and cons among 8 legal structures, from corporations to LLCs. Write winning ads and analyze 16 advertising and marketing alternatives including the latest in Search Engine Marketing and Search Engine Optimization. Develop a powerful business plan in half the time. Learn to sell products and services by considering 10 possible sales and distribution channels. Discover the latest trends to quickly and inexpensively set up a website and e-store. Get taxes paid on time, collect from deadbeats, protect the business from litigation, and get legal agreements with teeth by effectively finding and partnering with CPAs and attorneys. Get a quick overview of the 14 top forms of business insurance including workers comp and medical. Looking to lease? Exploit a comprehensive review of the top 18 critical factors used to evaluate locations and 24 of the most important clauses in lease agreements. Understand the legal side of hiring, firing, and managing employees and contractors. Minimize taxes by learning the ins-and-outs of business income taxes, the top 5 payroll taxes, sales and use taxes, common tax dodges, and the latest loopholes for business owners. Filing schedules, form names, form numbers, and download links are also included. Credit cards are critical these days, so learn how the system really works and minimize chargebacks, disputes and headaches. Includes 35 important definitions and 12 ways to minimize fraud and lots more too! Joe Kennedy has more than twenty years of experience in operating and working with hundreds of small businesses, a degree in finance and an MBA. He knows how entrepreneurs think and their drive to get to the essence of an issue, make the right decision, and quickly move on. Impatient business owners will prefer this book since only the most relevant information is provided. A few bigger books are out there but this one is not puffed out with clutter and other information you already knew. With years of experience in the IT industry, Joe knows a lot about the Internet too so the content here is better than web-based searches. The Small Business Owner's Manual is great for those starting a business, operators of existing enterprises, or as a gift.

Author : Gregg Murray
Publisher :
ISBN 13 : 9780982929834
Total Pages : 192 pages
Book Rating : 4.38/5 ( download)

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Download or read book Website Blueprint written by Gregg Murray and published by . This book was released on 2010-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Website Blueprint was created for busy small business owners. It is the first book every entrepreneur should read to understand everything that's required to have a successful online presence. This is not a "how to build a website" book. It's a guide that describes (in step-by-step detail) how to create/recreate, manage, and market the perfect small business website. You'll find simple directions on getting organized, finding a designer on a budget, and how to reduce the time and stress of getting your website online. It even includes do-it-yourself tips on Google SEO, email marketing, business blogging, social media, and more.

Author : Wendell Schollander
Publisher : SphinxLegal
ISBN 13 : 1572482192
Total Pages : 242 pages
Book Rating : 4.97/5 ( download)

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Download or read book The Small Business Owner's Guide to Bankruptcy written by Wendell Schollander and published by SphinxLegal. This book was released on 2002 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Owner's Guide to Bankruptcy explains options relating to Chapter 7 and Chapter 13 for small business owners, as well as suggesting ways to rebuild after filing for bankruptcy.