Pop Brands

Download Pop Brands PDF Online Free

Author :
Publisher : Peter Lang
ISBN 13 : 9781433105654
Total Pages : 226 pages
Book Rating : 4.59/5 ( download)

DOWNLOAD NOW!


Book Synopsis Pop Brands by : Nicholas Carah

Download or read book Pop Brands written by Nicholas Carah and published by Peter Lang. This book was released on 2010 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations engage young people and musicians in brand-building activities. These activities unfold in media-dense social spaces. Social networking sites, the user-generated content of web 2.0, live music events, digital cameras and cell phones are all used in constructing valuable brands. This book addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. These intersections provide a rich site for examining how young people build brands within spaces and practices that they perceive as meaningful. The book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries. Contemporary theories of marketing and branding are brought together with critical and cultural accounts of mediated social life. The book explores the distinctive concerns and debates of these different perspectives and the lively interface between them.

The Business of Fashion

Download The Business of Fashion PDF Online Free

Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501349155
Total Pages : 508 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!


Book Synopsis The Business of Fashion by : Leslie Davis Burns

Download or read book The Business of Fashion written by Leslie Davis Burns and published by Bloomsbury Publishing USA. This book was released on 2020-02-06 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: “No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

Research Handbook on Brand Co-Creation

Download Research Handbook on Brand Co-Creation PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1839105429
Total Pages : 448 pages
Book Rating : 4.25/5 ( download)

DOWNLOAD NOW!


Book Synopsis Research Handbook on Brand Co-Creation by : Markovic, Stefan

Download or read book Research Handbook on Brand Co-Creation written by Markovic, Stefan and published by Edward Elgar Publishing. This book was released on 2022-03-10 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stakeholders.

Fashion Branding and Communication

Download Fashion Branding and Communication PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 1137523433
Total Pages : 188 pages
Book Rating : 4.33/5 ( download)

DOWNLOAD NOW!


Book Synopsis Fashion Branding and Communication by : Byoungho Jin

Download or read book Fashion Branding and Communication written by Byoungho Jin and published by Springer. This book was released on 2017-04-26 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Brands and Their Companies

Download Brands and Their Companies PDF Online Free

Author :
Publisher :
ISBN 13 : 9780787689513
Total Pages : 2192 pages
Book Rating : 4.13/5 ( download)

DOWNLOAD NOW!


Book Synopsis Brands and Their Companies by :

Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Road to Luxury

Download The Road to Luxury PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470830042
Total Pages : 432 pages
Book Rating : 4.48/5 ( download)

DOWNLOAD NOW!


Book Synopsis The Road to Luxury by : Ashok Som

Download or read book The Road to Luxury written by Ashok Som and published by John Wiley & Sons. This book was released on 2015-01-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.

Pharmaceutical Journal;

Download Pharmaceutical Journal; PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 1212 pages
Book Rating : 4.46/5 ( download)

DOWNLOAD NOW!


Book Synopsis Pharmaceutical Journal; by :

Download or read book Pharmaceutical Journal; written by and published by . This book was released on 1906 with total page 1212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Download Building Brand Equity and Consumer Trust Through Radical Transparency Practices PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522524185
Total Pages : 392 pages
Book Rating : 4.82/5 ( download)

DOWNLOAD NOW!


Book Synopsis Building Brand Equity and Consumer Trust Through Radical Transparency Practices by : Veselinova, Elena

Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Sexual and Reproductive Health at a Glance

Download Sexual and Reproductive Health at a Glance PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118460758
Total Pages : 128 pages
Book Rating : 4.57/5 ( download)

DOWNLOAD NOW!


Book Synopsis Sexual and Reproductive Health at a Glance by : Catriona Melville

Download or read book Sexual and Reproductive Health at a Glance written by Catriona Melville and published by John Wiley & Sons. This book was released on 2015-09-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sexual and Reproductive Health at a Glance provides ahighly-illustrated, visual introduction to all aspects of sexualand reproductive health, from basic clinical examination skills tothe management of acute Sexually Transmitted Infections (STIs) andunplanned pregnancy. Covering topics which are often difficult to access as anundergraduate or junior doctor, Sexual and Reproductive Healthat a Glance focuses on the fundamental principles in deliveringeffective contraception and sexual health care. It featureshigh-yield information on the essential clinical topics covered inthe Community Sexual and Reproductive Health (CSRH)curriculum. Presented in the familiar, easy-to-use, at a Glance format,Sexual and Reproductive Health at a Glance: • Provides a quick revision of basic anatomy,physiology and clinical skills • Offers balanced coverage of both male and female GUpathology, STIs and contraception • Includes material on practical gynaecologicalprocedures performed in the out-patient setting • Presents a holistic approach to issues dealt with inthis specialty • Takes a global perspective by addressing SRH issues indifferent cultures and resource-limited settings • Includes a companion website atwww.ataglanceseries.com/sexualhealth featuring a selection of casescenarios and interactive flashcards for self-test This brand new title will provide an invaluable resource formedical and healthcare students, junior doctors, SRH trainees andbusy clinicians working in other specialties.

Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

Download Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668443821
Total Pages : 596 pages
Book Rating : 4.28/5 ( download)

DOWNLOAD NOW!


Book Synopsis Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices by : Akel, Gökhan

Download or read book Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices written by Akel, Gökhan and published by IGI Global. This book was released on 2022-06-24 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.