Pushing Cool

Author : Keith Wailoo
Publisher : University of Chicago Press
ISBN 13 : 022679427X
Total Pages : 411 pages
Book Rating : 4.73/5 ( download)

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Download or read book Pushing Cool written by Keith Wailoo and published by University of Chicago Press. This book was released on 2021-11-02 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.

Author : Su'ad Abdul Khabeer
Publisher : NYU Press
ISBN 13 : 1479894508
Total Pages : 285 pages
Book Rating : 4.05/5 ( download)

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Download or read book Muslim Cool written by Su'ad Abdul Khabeer and published by NYU Press. This book was released on 2016-12-06 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interviews with young Muslims in Chicago explore the complexity of identities formed at the crossroads of Islam and hip hop This groundbreaking study of race, religion and popular culture in the 21st century United States focuses on a new concept, “Muslim Cool.” Muslim Cool is a way of being an American Muslim—displayed in ideas, dress, social activism in the ’hood, and in complex relationships to state power. Constructed through hip hop and the performance of Blackness, Muslim Cool is a way of engaging with the Black American experience by both Black and non-Black young Muslims that challenges racist norms in the U.S. as well as dominant ethnic and religious structures within American Muslim communities. Drawing on over two years of ethnographic research, Su'ad Abdul Khabeer illuminates the ways in which young and multiethnic US Muslims draw on Blackness to construct their identities as Muslims. This is a form of critical Muslim self-making that builds on interconnections and intersections, rather than divisions between “Black” and “Muslim.” Thus, by countering the notion that Blackness and the Muslim experience are fundamentally different, Muslim Cool poses a critical challenge to dominant ideas that Muslims are “foreign” to the United States and puts Blackness at the center of the study of American Islam. Yet Muslim Cool also demonstrates that connections to Blackness made through hip hop are critical and contested—critical because they push back against the pervasive phenomenon of anti-Blackness and contested because questions of race, class, gender, and nationality continue to complicate self-making in the United States.

Author : Devon Harris
Publisher : Waterhouse Pub Llc
ISBN 13 : 9780976408277
Total Pages : 294 pages
Book Rating : 4.79/5 ( download)

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Download or read book Keep on Pushing written by Devon Harris and published by Waterhouse Pub Llc. This book was released on 2010-05-03 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Keep On Pushing: Hot lessons from Cool Runnings, Devon Harris brings together all the life lessons he has learned from his high school days growing up in a violent ghetto in Kignston, Jamaica to the Prestige of the Royal Military Academy Sandhurst ,to an officer in the Jamaica Defence Force and a member of the famed Jamaica bobsled team whose exploits were depicted in the Disney blockbuster Cool Runnings. At the heart of Keep On Pushing are the lessons he has learned of the power of persistence over all sorts of obstacles in order to live one's best life. His goal is that the message of the book will speak to how everyone can keep on pushing and working for their dreams every day of their professional as well as personal lives.

Author : Bill Cotter
Publisher : Sourcebooks, Inc.
ISBN 13 : 1402287488
Total Pages : 32 pages
Book Rating : 4.80/5 ( download)

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Download or read book Don’t Push the Button! written by Bill Cotter and published by Sourcebooks, Inc.. This book was released on 2013-11 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's only one rule in Larry's book: don't push the button. (Seriously, don't even think about it!) Even if it does look kind of nice, you must never push the button. Who knows what would happen? Okay, quick. No one is looking... push the button. Uh, oh.

Author : Alastair Reynolds
Publisher : Hachette UK
ISBN 13 : 0316462691
Total Pages : 602 pages
Book Rating : 4.93/5 ( download)

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Download or read book Pushing Ice written by Alastair Reynolds and published by Hachette UK. This book was released on 2020-04-21 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pushing Ice is the brilliant tale of extraordinary aliens, glittering technologies, and sweeping space opera from award-winning science fiction author Alastair Reynolds. 2057. Humanity has raised exploiting the solar system to an art form. Bella Lind and the crew of her nuclear-powered ship, the Rockhopper, push ice. They mine comets. And they're good at it. The Rockhopper is nearing the end of its current mission cycle, and everyone is desperate for some much-needed R & R, when startling news arrives from Saturn: Janus, one of Saturn's ice moons, has inexplicably left its natural orbit and is now heading out of the solar system at high speed. As layers of camouflage fall away, it becomes clear that Janus was never a moon in the first place. It's some kind of machine -- and it is now headed toward a fuzzily glimpsed artifact 260 light-years away. The Rockhopper is the only ship anywhere near Janus, and Bella Lind is ordered to shadow it for the few vital days before it falls forever out of reach. In accepting this mission, she sets her ship and her crew on a collision course with destiny -- for Janus has more surprises in store, and not all of them are welcome.

Author : Afdhel Aziz
Publisher : Simon and Schuster
ISBN 13 : 1682450473
Total Pages : 304 pages
Book Rating : 4.75/5 ( download)

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Download or read book Good Is the New Cool written by Afdhel Aziz and published by Simon and Schuster. This book was released on 2016-10-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Author : Chalene Johnson
Publisher : Rodale
ISBN 13 : 1609613333
Total Pages : 306 pages
Book Rating : 4.34/5 ( download)

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Download or read book PUSH written by Chalene Johnson and published by Rodale. This book was released on 2011-12-20 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fitness guru offers a 30-day program for losing weight and cleaning up one's act, in a book that includes complete workouts, good advice and 30 recipes.

Author : Gary Kamiya
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1620401266
Total Pages : 401 pages
Book Rating : 4.62/5 ( download)

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Download or read book Cool Gray City of Love written by Gary Kamiya and published by Bloomsbury Publishing USA. This book was released on 2014-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A kaleidoscopic tribute to San Francisco by a life-long Bay Area resident and co-founder of Salon explores specific city sites including the Golden Gate Bridge and the Land's End sea cliffs while tying his visits to key historical events. By the author of Shadow Knights. 30,000 first printing.

Author : Eric D. Schneider
Publisher : University of Chicago Press
ISBN 13 : 0226739368
Total Pages : 382 pages
Book Rating : 4.66/5 ( download)

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Download or read book Into the Cool written by Eric D. Schneider and published by University of Chicago Press. This book was released on 2005-06 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors look to the laws of thermodynamics for answers to the questions of evolution, ecology, economics, and even life's origin.

Author : Nan Enstad
Publisher : University of Chicago Press
ISBN 13 : 022653331X
Total Pages : 348 pages
Book Rating : 4.15/5 ( download)

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Download or read book Cigarettes, Inc. written by Nan Enstad and published by University of Chicago Press. This book was released on 2018-12-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional narratives of capitalist change often rely on the myth of the willful entrepreneur from the global North who transforms the economy and delivers modernity—for good or ill—to the rest of the world. With Cigarettes, Inc., Nan Enstad upends this story, revealing the myriad cross-cultural encounters that produced corporate life before World War II. In this startling account of innovation and expansion, Enstad uncovers a corporate network rooted in Jim Crow segregation that stretched between the United States and China and beyond. Cigarettes, Inc. teems with a global cast—from Egyptian, American, and Chinese entrepreneurs to a multiracial set of farmers, merchants, factory workers, marketers, and even baseball players, jazz musicians, and sex workers. Through their stories, Cigarettes, Inc. accounts for the cigarette’s spectacular rise in popularity and in the process offers nothing less than a sweeping reinterpretation of corporate power itself.