R For Marketing Research And Analytics

Author : Chris Chapman
Publisher : Springer
ISBN 13 : 3319144367
Total Pages : 454 pages
Book Rating : 4.68/5 ( download)

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Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-09 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Author : Jason S. Schwarz
Publisher : Springer Nature
ISBN 13 : 3030497208
Total Pages : 272 pages
Book Rating : 4.00/5 ( download)

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Download or read book Python for Marketing Research and Analytics written by Jason S. Schwarz and published by Springer Nature. This book was released on 2020-11-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to quantitative marketing with Python. The book presents a hands-on approach to using Python for real marketing questions, organized by key topic areas. Following the Python scientific computing movement toward reproducible research, the book presents all analyses in Colab notebooks, which integrate code, figures, tables, and annotation in a single file. The code notebooks for each chapter may be copied, adapted, and reused in one's own analyses. The book also introduces the usage of machine learning predictive models using the Python sklearn package in the context of marketing research. This book is designed for three groups of readers: experienced marketing researchers who wish to learn to program in Python, coming from tools and languages such as R, SAS, or SPSS; analysts or students who already program in Python and wish to learn about marketing applications; and undergraduate or graduate marketing students with little or no programming background. It presumes only an introductory level of familiarity with formal statistics and contains a minimum of mathematics.

Author : A Ohri
Publisher : Springer Science & Business Media
ISBN 13 : 1461443423
Total Pages : 322 pages
Book Rating : 4.21/5 ( download)

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Download or read book R for Business Analytics written by A Ohri and published by Springer Science & Business Media. This book was released on 2012-09-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create useful analytics applications. Includes interviews with corporate users of R, and easy-to-use examples.

Author : Donald R. Lehmann
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.64/5 ( download)

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Download or read book Market Research and Analysis written by Donald R. Lehmann and published by McGraw-Hill/Irwin. This book was released on 1985 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Wayne L. Winston
Publisher : John Wiley & Sons
ISBN 13 : 1118417305
Total Pages : 727 pages
Book Rating : 4.00/5 ( download)

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Download or read book Marketing Analytics written by Wayne L. Winston and published by John Wiley & Sons. This book was released on 2014-01-08 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Author : Natalie Mizik
Publisher : Edward Elgar Publishing
ISBN 13 : 1784716758
Total Pages : 712 pages
Book Rating : 4.52/5 ( download)

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Download or read book Handbook of Marketing Analytics written by Natalie Mizik and published by Edward Elgar Publishing. This book was released on with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.

Author : Andrew P. Robinson
Publisher : Springer Science & Business Media
ISBN 13 : 1441977627
Total Pages : 354 pages
Book Rating : 4.25/5 ( download)

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Download or read book Forest Analytics with R written by Andrew P. Robinson and published by Springer Science & Business Media. This book was released on 2010-11-05 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forest Analytics with R combines practical, down-to-earth forestry data analysis and solutions to real forest management challenges with state-of-the-art statistical and data-handling functionality. The authors adopt a problem-driven approach, in which statistical and mathematical tools are introduced in the context of the forestry problem that they can help to resolve. All the tools are introduced in the context of real forestry datasets, which provide compelling examples of practical applications. The modeling challenges covered within the book include imputation and interpolation for spatial data, fitting probability density functions to tree measurement data using maximum likelihood, fitting allometric functions using both linear and non-linear least-squares regression, and fitting growth models using both linear and non-linear mixed-effects modeling. The coverage also includes deploying and using forest growth models written in compiled languages, analysis of natural resources and forestry inventory data, and forest estate planning and optimization using linear programming. The book would be ideal for a one-semester class in forest biometrics or applied statistics for natural resources management. The text assumes no programming background, some introductory statistics, and very basic applied mathematics.

Author : Thomas W. Miller
Publisher : FT Press
ISBN 13 : 0133887340
Total Pages : 810 pages
Book Rating : 4.41/5 ( download)

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Download or read book Marketing Data Science written by Thomas W. Miller and published by FT Press. This book was released on 2015-05-02 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications. Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes: The role of analytics in delivering effective messages on the web Understanding the web by understanding its hidden structures Being recognized on the web – and watching your own competitors Visualizing networks and understanding communities within them Measuring sentiment and making recommendations Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.

Author : Timothy R. Graeff
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9780757531798
Total Pages : 404 pages
Book Rating : 4.92/5 ( download)

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Download or read book Marketing Research for Managerial Decision Making written by Timothy R. Graeff and published by Kendall/Hunt Publishing Company. This book was released on 2006-08-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Wolfgang Jank
Publisher : Springer Science & Business Media
ISBN 13 : 9781461404064
Total Pages : 189 pages
Book Rating : 4.61/5 ( download)

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Download or read book Business Analytics for Managers written by Wolfgang Jank and published by Springer Science & Business Media. This book was released on 2011-09-08 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of business is changing. More and more companies are amassing larger and larger amounts of data, and storing them in bigger and bigger data bases. Consequently, successful applications of data-driven decision making are plentiful and increasing on a daily basis. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing managers and decision makers to the key ideas and concepts of data-driven decision making. Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insight for managers. Throughout, emphasis placed on conveying data-driven thinking. While the ideas discussed in this book can be implemented using many different software solutions from many different vendors, it also provides a quick-start to one of the most powerful software solutions available. The main goals of this book are as follows: to excite managers and decision makers about the potential that resides in data and the value that data analytics can add to business processes and provide managers with a basic understanding of the main concepts of data analytics and a common language to convey data-driven decision problems so they can better communicate with personnel specializing in data mining or statistics.